Holland America Line Sees a Surge in Demand for Alaska Cruising
Holland America Line reports a significant surge in bookings for Alaska cruises, reaching levels not seen since before the pandemic. With the July 4 holiday approaching, AAA Washington designates Seattle as the top summer destination for residents. Travel inquiries indicate a tripling of travel bookings by various modes, including cruises, compared to 2021. The company's local marketing efforts around homeports have positively impacted demand. Holland America Line operates six ships to Alaska, offering convenient departures from Seattle and Vancouver.
- Highest booking levels for Alaska cruising since before the pandemic.
- Seattle declared top summer domestic destination for Washington travelers.
- Upcoming July 4 weekend expected to see travel bookings triple compared to 2021.
- Effective local marketing strategies boosting demand from nearby regions.
- None.
Bookings to the Great Land hit the highest levels since pre-pandemic; AAA Washington declares Seattle the top domestic summer destination for statewide residents
SEATTLE, June 30, 2022 /PRNewswire/ -- With pent up demand and the U.S. Independence Day travel rush approaching, premium cruise line Holland America Line is reporting a surge in interest for Alaska, experiencing the highest booking levels for Alaska cruising to the bucket list travel destination during the month of June since before the COVID-19 pandemic.
"People are excited to travel again while reconnecting with family and friends in a meaningful way," said Beth Bodensteiner, senior vice president and chief commercial officer for Holland America Line. "We're seeing the pent-up demand leading to increased booking as guests realize cruising is a hassle-free way to enjoy unique destinations such as Alaska."
As a bucket-list locale for many travelers, Alaska offers close-to-home departures without the need for overseas air, stunning scenery and wildlife, deep history and culture, and areas like Glacier Bay that are best reached from the water.
According to AAA Washington, Seattle, Washington, is the number-one summer domestic destination in the U.S. for Washington travelers -- and the second most popular nationwide -- due in large part to the area's bustling cruise industry. During the upcoming July 4 holiday weekend, AAA Washington travel bookings reveal that the number of people traveling by trains, buses and cruise ships is expected to triple compared to 2021. Holland America Line offers round-trip from Seattle cruises to Alaska on two of its ships.
"Our summer travel inquiries and bookings show people are feeling safe to explore again," said Michelle Glass, vice president of travel for AAA Washington. "Alaska is one of my favorite places to visit in the summer. A preferred partner, like Holland America Line, helps us provide clients with convenient departures to and from our own back yard to this amazing place, without the added cost of airfare."
Overall, Holland America Line continues to see strong interest in cruises that are a short flight or drive from guests' homes. The cruise line visits 225 different ports in 91 different countries on sailings round-trip from the United States, serving more international destinations on cruises sailing round trip from a U.S. homeport than any other brand. The line's U.S. homeports include Seattle, San Diego, Boston and Fort Lauderdale. Holland America Line also offers more sailings to Alaska from Vancouver, British Columbia, Canada, than any other cruise line.
"With the cost and recent challenges with air travel, we are seeing excitement and traction from guests within driving distance of our cruise homeports such as Seattle and Vancouver," said Kacy Cole, vice president of marketing and e-commerce for Holland America Line. "We recently invested in local marketing near our homeports and we're already seeing that pay off."
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Editors Note: Photos are available at https://www.cruiseimagelibrary.com/c/mcssyl5i.
Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the home page at hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world since 1873 and was the first cruise line to offer adventures to Alaska and the Yukon nearly 75 years ago. Its fleet of premium ships visits nearly 400 ports in 114 countries around the world, offering an ideal mid-sized ship experience. A third Pinnacle-class ship, Rotterdam, joined the fleet in July 2021.
The leader in premium cruising, Holland America Line's ships feature innovative initiatives and a diverse range of enriching experiences focused on destination exploration and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from Holland America Line's esteemed Culinary Council of world-famous chefs.
CONTACT: Bill Zucker, Erik Elvejord
PHONE: 800-637-5029, 206-626-9890
EMAIL: pr@hollandamerica.com
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SOURCE Holland America Line
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