Cruise Sales Strength Continues as Holland America Line Sees Biggest January Booking Week on Record

Rhea-AI Summary

Holland America Line reports record bookings for January, significantly boosting cruise sales as it enters the Wave season. The week ending January 20, 2023, saw bookings surpassing January 2019 levels by over 20%, with Alaska cruises up 25% compared to the best week of January 2019. January 17 marked the highest single-day bookings on record for any January. Notably, over a quarter of these bookings were for 2024 voyages. The 'Time of Your Life' Wave offer is active until February 28, 2023, featuring reduced deposits and various perks for summer 2023 to spring 2024 cruises.

Positive

• Record bookings for January, exceeding 2019 levels by over 20%.
• Alaska bookings up 25% compared to January 2019's best week.
• High single-day bookings on January 17, setting a record.
• Over 25% of bookings on January 17 were for cruises in 2024.
• Wave offer with perks available until February 28, 2023.

Negative

• None.

Interest in exploring Alaska and vacation plans for 2024 help boost cruise sales

SEATTLE, Jan. 30, 2023 /PRNewswire/ -- In an early sign of a successful Wave season, Holland America Line bookings in the third week of January were the highest on record for any January week for the premium cruise line. The week ending January 20 also exceeded bookings during the same week in 2019 by more than 20%.

The rise was especially notable for summer cruises and Cruisetours to Alaska, where Holland America Line offers more cruises to Glacier Bay than any other line and is the only cruise line with owned land operations in both Denali and Yukon. For the week ending Jan. 20, Alaska bookings were 25% higher than in the strongest week in January 2019.  

On Jan. 17 alone, Holland America Line reached its highest single-day bookings for any January day on record. Guests are also booking cruises further into the future. More than 25% of the bookings for the high-volume day on Jan. 17 were for voyages embarking in 2024.

"Seeing this level of booking is a great sign for Holland America Line and for the industry," said Gus Antorcha, president, Holland America Line. "Travelers are clearly excited to get back to cruising and they appreciate the service and experiences unique to Holland America Line including our Alaska Up Close onboard programming. It's especially encouraging that so many guests are already looking ahead to 2024 and planning their next vacation."

Holland America Line's "Time of Your Life" Wave offer runs through Feb. 28, 2023, with limited-time kickers such as $1 deposits added throughout. "Time of Your Life" is available on select summer 2023 to spring 2024 cruises and includes a free stateroom upgrade, fare discounts, free fares for kids and reduced deposits — plus tours, beverages, specialty dining and Wi-Fi with the "Have It All" premium package.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Editors Note: Photos are available at https://www.cruiseimagelibrary.com/c/wu25vbry. 

Find Holland America Line on Twitter, Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line
Holland America Line, part of Carnival Corporation and plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to each destination. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.

CONTACT:	Bill Zucker, Erik Elvejord
PHONE:	800-637-5029, 206-626-9890
EMAIL:	pr@hollandamerica.com

 

 

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SOURCE Holland America Line

FAQ

What are the recent booking trends for Holland America Line, CCL?

Holland America Line reported record bookings for January 2023, surpassing January 2019 levels by over 20%.

How did Alaska cruises perform for Holland America Line in January 2023?

Bookings for Alaska cruises were 25% higher than in the best week of January 2019.

What was the significance of January 17 for Holland America Line?

January 17, 2023, marked the highest single-day bookings record for any January.

What promotions is Holland America Line offering for 2023 and 2024?

The 'Time of Your Life' promotional offer includes reduced deposits and various perks and is available until February 28, 2023.

What percentage of bookings on January 17 were for 2024 voyages?

More than 25% of the bookings on January 17 were for voyages embarking in 2024.