Blake Lively's Betty Booze and Betty Buzz Join Princess Cruises' 'Love Line Premium Liquors' Collection
Princess Cruises is expanding its 'Love Line Premium Liquors' collection by adding Betty Booze and Betty Buzz, founded by Blake Lively. The beverages will be available across all 16 Princess ships and included in Princess Plus and Premier packages. Betty Buzz offers non-alcoholic sparkling sodas and mixers, while Betty Booze provides low ABV canned cocktails. The brands feature clean ingredients and premium quality, with Betty Buzz achieving over 3 billion media impressions and Betty Booze garnering over 7 billion impressions year-to-date. The products join other celebrity partnerships in Princess Cruises' collection, including collaborations with Matthew McConaughey, Liev Schreiber, and Pitbull.
Princess Cruises sta ampliando la sua collezione di 'Love Line Premium Liquors' aggiungendo Betty Booze e Betty Buzz, fondati da Blake Lively. Le bevande saranno disponibili su tutte e 16 le navi di Princess e incluse nei pacchetti Princess Plus e Premier. Betty Buzz offre bibite frizzanti e mixer analcolici, mentre Betty Booze fornisce cocktail in lattina a bassa gradazione alcolica. I marchi presentano ingredienti puliti e di alta qualità, con Betty Buzz che ha raggiunto oltre 3 miliardi di impressioni sui media e Betty Booze che ha accumulato oltre 7 miliardi di impressioni dall'inizio dell'anno. I prodotti si uniscono ad altre collaborazioni con celebrità nella collezione di Princess Cruises, comprese le collaborazioni con Matthew McConaughey, Liev Schreiber e Pitbull.
Princess Cruises está expandiendo su colección de 'Love Line Premium Liquors' al añadir Betty Booze y Betty Buzz, fundadas por Blake Lively. Las bebidas estarán disponibles en los 16 barcos de Princess e incluidas en los paquetes Princess Plus y Premier. Betty Buzz ofrece sodas espumantes y mezcladores sin alcohol, mientras que Betty Booze proporciona cócteles enlatados de bajo ABV. Las marcas cuentan con ingredientes limpios y de calidad premium, con Betty Buzz logrando más de 3 mil millones de impresiones en los medios y Betty Booze acumulando más de 7 mil millones de impresiones en lo que va del año. Los productos se unen a otras asociaciones con celebridades en la colección de Princess Cruises, incluidas colaboraciones con Matthew McConaughey, Liev Schreiber y Pitbull.
프린세스 크루즈는 블레이크 라이블리(Blaake Lively)가 설립한 베티 부즈(Betty Booze)와 베티 버즈(Betty Buzz)를 추가하여 '러브라인 프리미엄 리커스(Love Line Premium Liquors)' 컬렉션을 확장하고 있습니다. 이 음료는 16척의 프린세스 선박 모두에서 이용 가능하며, 프린세스 플러스(Princess Plus) 및 프리미어(Premier) 패키지에 포함됩니다. 베티 버즈는 무알콜 스파클링 소다 및 믹서를 제공하는 한편, 베티 부즈는 낮은 알콜 도수의 캔 칵테일을 제공합니다. 두 브랜드는 깨끗한 재료와 프리미엄 품질을 특징으로 하며, 베티 버즈는 30억 이상의 미디어 노출을 달성하고, 베티 부즈는 올해까지 70억 회 이상의 노출을 기록했습니다. 이 제품은 매튜 매커너히(Matthew McConaughey), 리에브 슈라이버(Liev Schreiber) 및 핏불(Pitbull)과의 협업을 포함한 프린세스 크루즈의 다른 유명인 파트너십 컬렉션에 합류하게 됩니다.
Princess Cruises élargit sa collection 'Love Line Premium Liquors' en ajoutant Betty Booze et Betty Buzz, fondées par Blake Lively. Les boissons seront disponibles sur l'ensemble des 16 navires de Princess et incluses dans les forfaits Princess Plus et Premier. Betty Buzz propose des sodas pétillants et des mélangeurs sans alcool, tandis que Betty Booze fournit des cocktails en canette avec un faible taux d'alcool. Les marques mettent en avant des ingrédients de qualité et de première qualité, Betty Buzz ayant atteint plus de 3 milliards d'impressions dans les médias, et Betty Booze ayant recueilli plus de 7 milliards d'impressions depuis le début de l'année. Les produits rejoignent d'autres partenariats avec des célébrités dans la collection de Princess Cruises, y compris des collaborations avec Matthew McConaughey, Liev Schreiber et Pitbull.
Princess Cruises erweitert seine Kollektion 'Love Line Premium Liquors' um Betty Booze und Betty Buzz, gegründet von Blake Lively. Die Getränke werden auf allen 16 Princess-Schiffen erhältlich sein und sind in den Princess Plus und Premier Paketen enthalten. Betty Buzz bietet alkoholfreie Sprudelgetränke und Mixer an, während Betty Booze fertige Cocktails in Dosen mit niedrigem Alkoholgehalt bereitstellt. Die Marken zeichnen sich durch hochwertige und reine Zutaten aus, wobei Betty Buzz über 3 Milliarden Medienimpressionen erzielt hat und Betty Booze bis dato über 7 Milliarden Impressionen gesammelt hat. Die Produkte reiht sich ein in andere Prominenten-Partnerschaften in der Kollektion von Princess Cruises, darunter Kooperationen mit Matthew McConaughey, Liev Schreiber und Pitbull.
- Partnership expands beverage offerings across all 16 Princess ships
- Products included in Princess Plus and Premier packages at no extra cost
- Betty Buzz ranks #3 on Amazon's best sellers in soft drinks
- Betty Buzz available in over 8,000 accounts nationally
- Betty Booze available in over 6,000 accounts nationally
- None.
Insights
This product launch represents a strategic but business impact for Princess Cruises. The addition of Betty Booze and Betty Buzz to their "Love Line Premium Liquors" collection aligns with two key market trends: the growing demand for premium low-ABV beverages and health-conscious consumption. The brands' impressive metrics - 3 billion+ media impressions for Betty Buzz and 7 billion+ for Betty Booze, along with national distribution in thousands of accounts - suggest strong market penetration. However, while this enhances Princess Cruises' beverage offerings and may marginally improve passenger satisfaction, it's unlikely to significantly impact their revenue or market position. The inclusion in Princess Plus and Premier packages means additional revenue potential from direct sales.
Betty Booze and Betty Buzz Sparkling Drinks Offer High Quality, Clean Ingredients, Reduced Alcohol
Paired with the freshest fruits, spices, herbs and more, with just the right amount of bubbles to create unmatched, unmistakably delicious drinks, Lively created Betty Buzz (non-alcoholic) and Betty Booze with the simple idea that drinks should be held to the same standard as the food we eat. The brand is committed to making beverages that are real, uncomplicated and delicious, taking the time to create homemade recipes from only the highest quality ingredients. Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready to drink canned cocktails.
Rolling out on all 16 ships in the Princess fleet over the next several months and included in Princess Plus and Princess Premier packages, guests can sip on a wide variety of great tasting, lower calorie Betty Booze and Betty Buzz beverages, including:
- Betty Booze Sparkling Bourbon with Peach Honey Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoky Pineapple
- Betty Buzz Sparkling Lemon Lime
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
"Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity," said John Padgett, president of Princess Cruises. "With the addition of Betty Booze and Betty Buzz to our exclusive 'Love Line Liquors Collection,' we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences."
Exciting Highlights for the Betty Buzz and Betty Booze Brands include:
Betty Buzz
- More than 3 billion media impressions YTD, including Vogue, Variety, Food and Wine, Forbes, Women's Health
- Over 7 million social impressions YTD
- Top 10 following in the soft drinks category
- #3 on Amazon's best sellers in soft drinks during July 2024 Prime Day
- More than 60 industry awards since launch
- Nationally available in over 8,000 accounts
Betty Booze
- Over 7 billion media impressions YTD, including Rolling Stone, InStyle, TODAY, CNN, People, US Weekly, Food Network
- More than 70 million social impressions
- Top 10 RTD at Total Wine & more
- 12 Industry awards and counting
- Nationally available in over 6,000 accounts
Collaborations with world-renowned culinary tastemakers including Chef Daniel Boulud, Cedric Grolet and Paul Hollywood.
Lively's Betty Booze and Betty Buzz join the impressive collection of renowned celebrities in the "Love Line Premium Liquors" collection including Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
More information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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