Cheche CEO Lei Zhang Highlights the Strategic High Ground of Car Insurance for Auto Makers at China EV100
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The integration of auto insurance directly with car manufacturers, as highlighted by Cheche Group's co-CEO, represents a significant shift in the automotive industry's value chain. This move positions car makers not only as vehicle producers but also as financial service providers, potentially capturing a larger share of the customer's lifetime value. The strategic acquisition of insurance companies by manufacturers like BYD and the establishment of insurance brokerage firms by others, indicates a trend towards vertical integration.
This trend has the potential to disrupt the traditional auto insurance market, as manufacturers could leverage their direct customer relationships and proprietary data from connected vehicles to offer more personalized insurance products. This could lead to increased competition for established insurance companies, which may need to adapt by investing more in technology and partnerships with tech firms to retain market share.
Furthermore, the mention of a 35% capture of accessories and spare parts sales income through direct insurance sales suggests a significant revenue opportunity for automakers. This model could also streamline the claims process, leading to higher customer satisfaction and loyalty. However, it's important to monitor how this shift impacts independent insurance brokers and the overall competitive landscape of the auto insurance industry.
The advancement of intelligently connected cars, as discussed in the forum, is rapidly transforming the auto insurance landscape. The integration of services like charging, maintenance and 5G connectivity into insurance offerings reflects the increasing convergence of automotive and technology sectors. This trend is not just adding value for consumers but also creating new revenue streams for both auto makers and tech companies.
As vehicles become more autonomous, the question of liability in accidents becomes more complex. The insurance industry's investment in research and innovation, as mentioned, is important to developing frameworks that can adapt to these changes. The role of data in assessing accident liability will grow and the companies that can effectively harness this data will likely emerge as leaders in the new insurance paradigm.
Moreover, the seamless initiation of repair claims through integrated insurance services could enhance operational efficiency for auto makers and insurers alike. The use of SaaS functions to provide real-time data on accidents could also expedite the claims process, reducing costs and improving customer experiences.
The projected growth of NEVs in China to 36.9 million units by 2025, with corresponding insurance premiums reaching RMB186.5 billion, underscores the market's potential. As NEV adoption accelerates, the demand for specialized insurance products tailored to these vehicles' unique needs is expected to rise. This presents an opportunity for companies like Cheche Group to capitalize on a niche yet rapidly expanding market segment.
However, the shift towards manufacturer-sold insurance could also pose challenges, such as regulatory hurdles and the need for significant investment in digital infrastructure. It will be important to monitor consumer acceptance of purchasing insurance directly from auto makers, as well as the response from traditional insurance providers.
The collaboration between auto makers, insurance companies and technology firms, as advocated by Mr. Zhang, could be instrumental in overcoming these challenges. By pooling resources and expertise, these entities can drive innovation, enhance customer offerings and ensure the NEV market's sustainable growth.
The 2024 China EV100 Forum was held from March 15th to the 17th in
During his keynote speech, Mr. Zhang addressed the current status and development trends of the NEV insurance market, noting that, according to Soochow Securities, the number of NEVs in
Mr. Zhang went on to illustrate how intelligently connected cars have transformed insurance into an integrated comprehensive service that provides charging, maintenance, 5G network, video and audio-visual subscriptions. Gone are the days of it being a simple financial product. The popularity of autonomous driving has also ushered in new challenges in the division of accident liability. These changes have prompted insurance companies, auto makers, and technology companies to invest significant resources into research and innovation.
He expects auto insurance directly sold by auto makers to drive change in three major ways. Through direct selling of auto insurance, auto makers will be able capture
Cheche's self-developed cornerstone system, its core auto insurance transaction platform, has direct links to both auto makers and insurance companies, expanding the digital insurance capabilities of manufacturers. Car owners can apply for insurance independently through the auto maker's app or through the vehicle's display, which greatly reduces the need for intermediate entities and improves the convenience and efficiency of insurance.
Through digital services, Cheche provides auto makers comprehensive and personalized insurance solutions, including new car insurance, one-click renewal, smart claims, and other services. Cheche works with insurance companies to simplify the process off initiating a claim. Car owners need only to click on the mobile app or vehicle display to complete the claim application, improving settlement efficiency. Embedded SaaS functions enable features such as one-click insurance to transmit audio and video data of the accident scene in real time so that the car owner is swiftly apprised of the assessed cost.
He concluded that collaboration from all parties is necessary to strengthen the industry, foster innovation, and pave a successful path forward to ensure the continued appeal and sustainable development of NEVs.
About Cheche Group Inc.
Established in 2014 and headquartered in
Cheche Group Inc.:
Crocker Coulson
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(646) 652-7185
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SOURCE Cheche Group Inc.
FAQ
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