Cracker Barrel Old Country Store Offers New Options to Enjoy Thanksgiving Traditions Safely

Rhea-AI Summary

Cracker Barrel Old Country Store is enhancing its Thanksgiving offerings for 2020, focusing on safety and convenience amid the pandemic. The company provides options for dining in or enjoying meals at home, featuring individual plates, family dinners, and special holiday meals. Guests can pre-order meals to minimize wait times and receive gift cards with select purchases. Cracker Barrel is implementing strict safety measures at its locations, including online waitlists, enhanced cleaning, and curbside service, ensuring guests can enjoy a safe Thanksgiving experience.

Positive

• Introduction of diverse Thanksgiving meal options, including in-store and heat n' serve meals.
• Pre-ordering incentive with gift card bonuses, encouraging advance sales.
• Implementation of comprehensive safety measures enhancing guest confidence.

Negative

• None.

LEBANON, Tenn., Nov. 2, 2020 /PRNewswire/ -- Since 1969, Cracker Barrel Old Country Store® has opened its doors for guests to gather around its table and share a meal on Thanksgiving with loved ones. With many reimagining how to celebrate holiday traditions this year amid the coronavirus pandemic, Cracker Barrel is reinforcing its commitment to high safety standards and offering convenient options for guests to enjoy a homestyle holiday meal in-store or at home – on what is Cracker Barrel's busiest day of the year.

"Thanksgiving has always been a time for us to welcome guests home for the holidays by offering a place with warm hospitality and homestyle cooking," Cracker Barrel Senior Vice President of Restaurant and Retail Operations Michael Hackney said. "And while we know this special holiday will look different for many this year, we are more committed than ever before to our mission of 'Pleasing People' and delivering a safe experience so families can share in the tradition of connecting over a holiday meal with their loved ones – whether virtually, at home or around our table."

Thanksgiving Meal Offerings for Gatherings of All Sizes
This year, guests can choose from the following Thanksgiving meal offerings:

• In store:
• Individual Homestyle Turkey n' Dressing or Country Fried Turkey plates, which can be enjoyed by guests from 11 a.m. – 9 p.m. on Thanksgiving Day.
• Grandma's Holiday Sampler, a new breakfast tradition featuring hand-breaded country fried turkey alongside buttermilk pancakes, served all day on Thanksgiving Day.
• At home:
• Thanksgiving Heat n' Serve Feast, a complete Thanksgiving meal that serves 8-10 people and can be prepared in two hours.
• Thanksgiving Heat n' Serve Family Dinner, a complete Thanksgiving meal that serves 4-6 people and can be prepared in two hours.
• A variety of whole, fresh-baked pies will be available to create a sweet ending to any holiday meal.

Cracker Barrel is encouraging guests who plan on enjoying a Cracker Barrel To-Go meal to order in advance and schedule an early pick up. Guests who pre-order and pick up a Heat n' Serve meal on the Monday or Tuesday before Thanksgiving will receive a bonus card – a $5 gift card with an order of a Thanksgiving Heat n' Serve Family Dinner or a $10 gift card with an order of a Thanksgiving Heat n' Serve Feast. Guests can learn more about holiday meal offerings from Cracker Barrel via the company's new Holiday Lookbook and place orders by visiting crackerbarrel.com.

In-Store Safety Measures Remain Paramount
Guests have come to know and expect the safety processes and protocols in place at all 660+ Cracker Barrel locations nationwide, in coordination with state and local community regulations, to ensure the health and well-being of guests and employees remains a top priority amid the coronavirus pandemic. In anticipation of the busy Thanksgiving holiday, each store will have the following operational measures in place to ensure social distancing and sanitation are held to the highest standard:

• Online waitlist – Guests can visit Cracker Barrel's online waitlist to request a table from the comfort of their own home or vehicle to reduce their onsite wait time. Upon arrival, guests will be greeted by a host on the front porch to let them know when they will be seated. Employees will be staged throughout the store or porch to ensure social distancing. In the event of a long wait time or large crowds, guests will be asked to stay in their car until they are notified via text message that their table is ready.
• Face masks – All employees have been provided masks and will be required to wear them during their shift. Cracker Barrel is also asking guests to wear face masks when not at their table.
• Enhanced cleaning and disinfecting efforts – Cracker Barrel will be practicing enhanced cleaning and disinfecting efforts at every store throughout the day.
• During Thanksgiving week, guests can either view the menu via QR code from their mobile phone or the hostess will seat guests with single-use, disposable menus on Thanksgiving Day.
• High-touch items such as salt, pepper and condiments have been removed from tables, and are available upon request.
• Additionally, the iconic peg games have been removed from tables, but guests are invited to download a mobile version via Cracker Barrel's games app to enjoy from a personal device.
• Mobile dine-in pay – To help prevent crowd build-up at register lines, guests will be able to pay their ticket from the table on any iOS or Android device through Cracker Barrel's new app.
• Curbside service for to-go orders – All locations will offer curbside service – employees bringing to-go meals to guests in their vehicles – to help minimize crowds inside stores. Pick up locations will be clearly marked.

To learn more about how Cracker Barrel is keeping employees and guests safe, please visit crackerbarrel.com/response.

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes and friendly service while offering guests quality homestyle food and unique shopping – all at a fair price. By creating a world filled with hospitality and charm through an experience that combines dining and shopping, guests are cared for like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate more than 660 company-owned Cracker Barrel Old Country Store® locations in 45 states and own the breakfast and lunch focused fast-casual Maple Street Biscuit Company® restaurants. For more information about the company, visit crackerbarrel.com.

Media Contact:
Media Relations
615-235-4135
media.relations@crackerbarrel.com

 

 

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SOURCE Cracker Barrel Old Country Store, Inc.

FAQ

What Thanksgiving meal options are available at Cracker Barrel for 2020?

Cracker Barrel offers individual plates, family dinners, and heat n' serve meals for Thanksgiving 2020.

What safety measures is Cracker Barrel implementing for Thanksgiving?

Cracker Barrel is enacting online waitlists, enhanced cleaning, social distancing, and curbside service to ensure guest safety.

How can guests receive a bonus gift card during Thanksgiving at Cracker Barrel?

Guests who pre-order a Thanksgiving Heat n' Serve meal can receive a $5 or $10 gift card depending on the meal size.

What are the operating hours for Cracker Barrel on Thanksgiving Day?

Cracker Barrel will be open from 11 a.m. to 9 p.m. on Thanksgiving Day.

How does Cracker Barrel ensure social distancing during Thanksgiving?

Cracker Barrel uses an online waitlist and provides instructions for guests to stay in their cars until seating is available.