Collective Audience Launches AudienceDesk™ Powered by AudienceCloud™, Next-Generation AdTech Platform for Marketers & Publishers
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Insights
The launch of AudienceDesk™ by Collective Audience, Inc. represents a significant shift in the advertising technology (AdTech) landscape. The integration of publisher supply, brand and agency demand and unique audience data into a single cloud platform addresses a critical industry pain point: fragmentation. By offering a unified solution, Collective Audience is positioning itself to streamline the ad delivery process and potentially increase the efficiency of digital advertising campaigns.
The move towards cookieless targeting aligns with the industry's response to increasing privacy regulations and browser restrictions on third-party cookies. This shift necessitates innovation in how advertisers reach their audiences and Collective Audience's semantic exact match keyword targeting could be a game-changer in this respect. Moreover, the introduction of GenAI-enabled ad units may enhance user engagement by offering more personalized and interactive advertising experiences.
From an investment standpoint, this innovation could lead to increased market share for Collective Audience, as advertisers and publishers seek solutions that comply with new privacy standards while maintaining ad effectiveness. However, the success of this launch will depend on user adoption and the performance of the new ad units in delivering on their promise of higher brand recall and user engagement.
The introduction of AudienceDesk™ and AudienceCloud™ by Collective Audience, Inc. tackles the increasingly complex issue of data privacy in digital advertising. The platform's emphasis on zero-party data collection—where users proactively provide information—could set a new standard for ethical data practices in the industry. This approach not only aligns with stricter privacy regulations but also fosters trust between consumers and brands.
The ability for publishers and advertisers to generate meaningful zero- and first-party data is important in an era where third-party data is becoming less reliable and more regulated. It allows for more accurate audience segmentation and targeting without relying on potentially invasive tracking methods. As privacy concerns continue to shape consumer behavior, platforms that prioritize data ethics could see a competitive advantage.
Investors should note that the market's response to privacy-centric advertising solutions will be a key factor in evaluating the long-term viability of Collective Audience's offering. If successful, it could pave the way for a new standard in the industry, potentially influencing stock performance positively.
The financial implications of Collective Audience's new AudienceDesk™ and AudienceCloud™ platforms are multifaceted. By offering a full-stack ad server and eliminating separate charges for various services, Collective Audience is streamlining costs for publishers and advertisers. This cost efficiency could lead to higher profit margins and an improved inventory return on investment (ROI).
The platform's low-code integration and API capabilities suggest a lower barrier to entry for users, potentially broadening the customer base and increasing revenue streams. Additionally, the transparent revenue model proposed could attract more publishers and advertisers by offering clearer financial incentives and reducing hidden fees that often diminish ad spend efficiency.
However, the costs associated with developing and maintaining such a sophisticated platform must be considered. Investors should monitor the company's financial reports in subsequent quarters to assess the impact of these investments on the bottom line. If the platform gains traction, it could result in significant long-term financial benefits for Collective Audience and its stakeholders.
NEW YORK, March 18, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has launched AudienceDesk™ powered by AudienceCloud™.
The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.
AudienceCloud’s AI-driven capabilities and data infrastructure empowers users with a next generation technology stack. It includes applications that enable them to easily and cost-efficiently build, reach, connect and monetize using the singular AudienceDesk interface. The easily deployed AudienceCloud API can also be used to integrate the technology into existing third-party platforms and environments.
AudienceCloud’s groundbreaking modern infrastructure is built with the most advanced, customizable modules designed to take on today’s new cookieless, audience data-driven advertising world. It introduces the industry’s first open audience-based ecosystem for digital advertising and media with powerful features and benefits:
- Full-stack ad server with pre-bid programmatic and third-party DSP integrations that serves Collective Audience’s unique ad units or any other ad network.
- Cookieless targeting with semantic exact match keywords and phrases.
- Unique GenAI enabled, attention-based, conversational performance advertising units that are customizable to drive any type of transaction in the ad unit, empowering publishers and brands with the ability to collect zero party audience data via ad campaigns, surveys or quizzes. Try live demo here.
- API integrations to and from any environment for any of the AudienceCloud modules.
- Low-code integration provides publishers real-time semantics and customizable end-to-end ad infrastructure in just minutes, so they can manage their entire ad stack on a single platform.
- Publishers and brands are empowered by their data being generated with the ability to gain insights, create audience segments, and route to their DMP, CDP or CRM — all in real-time.
- Transparent revenue for publishers and advertisers—no more separate charges for absorbing, programmatic, creative or data. Increases inventory ROI with a clean direct supply path.
The AudienceDesk interface gives publishers and advertisers a single unified trading desk to create, forecast, serve, monetize, measure and optimize with greater user engagement, higher brand recall and more precise user data:
- AudienceDesk Creative Studio™ self-serve environment delivers vastly more efficient creative for a 2.9x brand lift.
- Customizable interactive templates with dynamic creatives that connect to external catalogs.
- GenerativeAI solutions for publishers and creative campaign managers.
- AudienceDesk Ad Manager™ enables agencies and brands to buy ad space on all collective sites.
- Publishers can easily enrich content, capture data, and build their own advertising or audience survey campaigns.
- Distributed functionality within third party AdTech platforms, DSP, SSP, DMP, tracking and others.
“It is time for change,” stated Collective Audience CEO, Peter Bordes. “Increasing complexity and costs has caused fundamental, far-reaching problems for AdTech and the digital media world. And it’s just not one thing that needs to change, it’s everything. So, we have pulled apart, rearchitected and built up from a new foundation a solution that solves the many challenges and roadblocks we face.
“AudienceCloud creates direct connections that allows us to finally automate the entire supply path process, and empower publishers and advertisers with next generation performance advertising units for the attention economy. The intuitive and easy-to-use AudienceDesk interface provides the unmatched ability to generate meaningful zero- and first-party data from their audiences in way that unlocks tremendous value.”
To learn more about AudienceDesk™ and AudienceCloud™ or sign up for a free demonstration, please submit your request here.
Collective Audience AudienceDesk™ powered by AudienceCloud™ is the Next-Generation AdTech platform for Brands, Marketers & Publishers
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience’s products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience’s customers; Collective Audience’s ability to implement its business strategy; changes in governmental regulation, Collective Audience’s exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience’s business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; stability of Collective Audience’s suppliers, as well as consumer demand for its products, in light of disease epidemics and health-related concerns such as the COVID-19 pandemic; the impact that global climate change trends may have on Collective Audience and its suppliers and customers; Collective Audience’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience’s information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience’s financial results is included from time to time in Collective Audience’s public reports filed with the SEC. If any of these risks materialize or Collective Audience’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience’s expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact
Investor Contact:
Ron Both
CMA Investor Relations
Tel (949) 432-7566
Email contact
Media Contact:
Tim Randall
CMA Media Relations
Tel (949) 432-7572
Email contact
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1c092f37-754f-41e1-8a10-d1b8af16ea34
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