Collective Audience CEO and Chairman Discuss the Rapidly Evolving AdTech Industry in Interview by Veteran Broadcaster, Jane King, at Nasdaq MarketSite
- Collective Audience aims to tap into the expanding global AdTech market projected to grow at a 14.7% CAGR to reach $2.9 trillion by 2031.
- The company is focused on creating an interconnected digital advertising and media ecosystem to streamline the ad buying and selling process for brands, agencies, and publishers.
- CEO Peter Bordes and chairman Joe Zawadzki plan to build enterprise and shareholder value by acquiring companies and forming joint ventures to expand the Collective Audience ecosystem.
- The 'rising tide, building blocks' model aims to integrate disparate technologies with AI capabilities to drive revenue and equity ownership across all connected companies in the ecosystem.
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Insights
The AdTech industry is experiencing significant growth, with projections indicating a compound annual growth rate (CAGR) of 14.7% leading to a market size of $2.9 trillion by 2031. This growth trajectory presents substantial opportunities for companies like Collective Audience, Inc. to innovate and capture market share. The 'rising tide, building blocks' model, as introduced by Collective Audience, is a strategic approach aimed at fostering integration and leveraging AI to enhance the digital advertising ecosystem. This model could potentially streamline operations and improve targeting efficiency, which is crucial in a sector where the precision of ad delivery can significantly impact the bottom line.
By focusing on acquiring companies and forming joint ventures, Collective Audience is positioning itself as a consolidator in the fragmented AdTech space. This strategy could lead to economies of scale and a more robust competitive stance against industry giants such as Google. It's important to note that the success of this model hinges on the effective integration of acquired technologies and the ability to drive synergistic benefits across the ecosystem. Investors should monitor the execution of these strategic acquisitions and partnerships, as they will be critical in determining the company's ability to realize its growth projections and enhance shareholder value.
The announcement made by Collective Audience, Inc. underscores a forward-looking approach to value creation, both for the enterprise and its shareholders. The proprietary model the company plans to implement aims to leverage acquisitions and joint ventures to drive revenue and equity ownership. This model suggests a proactive capital deployment strategy, which, if managed effectively, could result in exponential revenue growth and diversification of the company's revenue streams.
Investors should consider the implications of this strategy on the company's financial health, including the potential for increased debt levels, dilution of existing shares, or the impact on cash reserves through the process of acquisitions. It is also essential to evaluate the company's track record in integrating new businesses and technologies, as this will be a significant determinant of the long-term return on investment. The comparison of Collective Audience's model to that of Google, SoftBank and Berkshire Hathaway provides a bold vision, yet it remains imperative to scrutinize the operational execution and financial discipline that will be required to emulate such successful conglomerates.
Collective Audience, Inc.'s strategy to expand through acquisitions and joint ventures brings with it a host of legal considerations and potential regulatory scrutiny. As the company embarks on this growth path, it will need to navigate antitrust laws, particularly if its acquisitions are significant enough to alter market dynamics. Moreover, the integration of disparate technologies and the creation of an open digital advertising ecosystem may raise data privacy concerns, especially given the increasing global focus on consumer data protection.
It is crucial for the company to ensure compliance with all relevant laws and regulations as it pursues its expansion strategy. This includes conducting thorough due diligence on potential acquisition targets and joint venture partners to mitigate legal risks. Investors should be aware of the legal complexities involved in such a growth model, as they can have material implications on the company's operations and financial performance. The legal landscape of the AdTech industry is complex and rapidly evolving and Collective Audience's ability to adeptly manage these legal challenges will be essential to its success and the protection of shareholder interests.
NEW YORK, Feb. 23, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, announced its CEO, Peter Bordes, and new chairman of the board, Joe Zawadzki, were interviewed this week at the Nasdaq MarketSite in Times Square by veteran CNN correspondent and business journalist at LilaMax Media, Jane King.
The two senior Collective Audience executives discussed the vast opportunities in the rapidly expanding and evolving global AdTech market that is projected to grow at a
They outlined how Collective Audience is addressing this opportunity with the launch of an open and interconnected digital advertising and media ecosystem designed to eliminate the many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers.
They also discussed how they plan to build enterprise and shareholder value with a proprietary ‘rising tide, building blocks’ model. The model is designed to expand the Collective Audience ecosystem by acquiring companies and forming joint ventures. These transactions will bring together previously disparate technologies as building blocks with uniquely powerful integrations and AI capabilities. They will be structured to drive revenue and equity ownership in every company that connects into the Collective ecosystem.
“We are not looking to simply roll up companies,” commented Bordes. “We designed our building block model to create exponential revenue and enterprise growth, both in the new ‘block’ that plugs in as well across to all the others. We are bringing together supply, demand, data and media that creates the first open ecosystem of its kind. If you removed the walled garden of Google, you would find an open interconnected ecosystem. We like to think of our model as ‘Google as an operating company meets SoftBank, meets Berkshire Hathaway.’”
To view the interview online, click here.
For more information about Collective Audience, Get the research report click here.
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience’s products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience’s customers; Collective Audience’s ability to implement its business strategy; changes in governmental regulation, Collective Audience’s exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience’s business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; stability of Collective Audience’s suppliers, as well as consumer demand for its products, in light of disease epidemics and health-related concerns such as the COVID-19 pandemic; the impact that global climate change trends may have on Collective Audience and its suppliers and customers; Collective Audience’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience’s information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience’s financial results is included from time to time in Collective Audience’s public reports filed with the SEC. If any of these risks materialize or Collective Audience’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience’s expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact
Investor Contact:
Ron Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact
Media Contact:
Tim Randall
CMA Media Relations
Tel (949) 432-7572
Email contact
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7e5535eb-9015-49b6-b354-658a347891be
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