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About Collective Audience, Inc. (NASDAQ: CAUD)
Collective Audience, Inc. (CAUD) is a transformative player in the AdTech and MarTech industries, offering an innovative, audience-based performance advertising and media platform designed for the open web. The company’s flagship cloud infrastructure, AudienceCloud™, empowers brands, agencies, and publishers with advanced tools to optimize advertising performance, enhance audience engagement, and drive measurable results. By addressing inefficiencies in the digital advertising ecosystem, Collective Audience has positioned itself as a key enabler of data-driven, privacy-compliant advertising solutions.
Business Model and Technology
At the heart of Collective Audience's operations is its modular, AI-powered platform, AudienceDesk™, which integrates seamlessly into existing workflows to create a unified trading desk for advertisers and publishers. The platform supports zero- and first-party data collection, enabling precise audience segmentation and targeting in a cookieless advertising environment. Its applications span campaign creation, forecasting, monetization, and performance measurement, offering unparalleled transparency and efficiency.
The company generates revenue through a combination of SaaS-based subscriptions, revenue-sharing partnerships, and direct performance advertising services. Strategic acquisitions, such as BeOp and DSL Digital, have expanded its capabilities, bringing proprietary AI tools like Copycraft AI and a global customer base that includes Fortune 500 companies and renowned media publishers.
Market Context and Competitive Edge
Operating in a rapidly evolving digital advertising landscape, Collective Audience addresses critical challenges such as third-party cookie deprecation, rising privacy regulations, and fragmented supply chains. Its open ecosystem bridges the gap between publishers and advertisers, fostering direct connections that enhance efficiency and ROI. Unlike traditional walled gardens, the company’s solutions prioritize transparency, collaboration, and innovation, making it a preferred choice for brands seeking sustainable advertising strategies.
Key competitors in the AdTech space include The Trade Desk, Magnite, and PubMatic. However, Collective Audience differentiates itself through its focus on audience-based performance advertising, AI-driven insights, and a commitment to democratizing access to premium advertising tools.
Strategic Vision and Growth
Under the leadership of CEO Peter Bordes, Collective Audience has embarked on a transformative growth trajectory. The company’s acquisitions of BeOp and DSL Digital have not only added marquee clients like Samsung, L'Oréal, and Forbes but also introduced groundbreaking conversational advertising and AI capabilities. Its recent launch of AudienceServices™, a global professional marketing team, further underscores its commitment to delivering end-to-end solutions for advertisers and publishers.
With a presence in Europe through its newly launched Collective Audience Europe division, the company is poised to capitalize on the region’s burgeoning digital advertising market. Strategic partnerships with industry leaders like ID5 enhance its ability to deliver privacy-compliant, addressable advertising solutions, ensuring long-term relevance and competitiveness.
Commitment to Innovation and Privacy
Collective Audience is at the forefront of addressing the industry’s shift towards privacy-centric advertising. Its integration of next-generation identity frameworks and cookieless targeting solutions demonstrates a proactive approach to evolving market demands. By leveraging AI and data-driven insights, the company enables advertisers to achieve meaningful engagement while respecting consumer privacy.
Conclusion
With its cutting-edge technology, strategic acquisitions, and commitment to innovation, Collective Audience, Inc. is redefining the future of digital advertising on the open web. Its unique approach to audience-based performance advertising positions it as a valuable partner for brands, agencies, and publishers seeking to navigate the complexities of the modern advertising landscape.
Collective Audience (OTCQB:CAUD) has appointed Sean McCormick to its Advisor Collective, bringing over 20 years of experience in digital lead generation and data marketing. McCormick, previously VP of Digital and Performance Marketing at EXL and former CEO of Inbound Media Group, joins the advisory board to contribute to the company's vision of creating a global data-driven ecosystem.
McCormick's extensive background includes leadership roles at various companies, including serving as CEO of Point MTK, Covalent Media Group, and Cross-Device. His expertise spans data activation, consent-driven marketing, and AI-powered solutions. He currently serves on the boards of Databridge AI and CaseVerified.
The appointment aligns with Collective Audience's focus on leveraging data and AI in digital advertising, particularly as the industry shifts away from third-party cookies and emphasizes privacy-compliant solutions.
Collective Audience (OTC:CAUD) has launched Collective Audience Europe (CA Europe), a new division targeting the European digital advertising market, which is projected to exceed $250 billion by 2030. The expansion builds on the company's acquisition of BeOp's conversational AdTech platform and will be led by Romain Cauchois as managing director.
CA Europe already serves premium publishers including CMI Media, Le Monde, and Bauer Media UK, along with major agency clients like Havas and Publicis. The division partners with global data firms such as Permutive and has worked with notable advertisers including L'Oréal, Club Med, and Paramount.
The company positions itself as an 'Open Garden' for the Open Web, aiming to eliminate walled gardens and regulatory limitations that affect advertiser ROI and publisher revenues. Following its focus on U.S. and European markets, Collective Audience is considering Latin America for future expansion.
Collective Audience (OTC PINK:CAUD) has appointed Andrew Q. Kraft to its board of directors and named CEO Peter Bordes as chairman, following Joe Zawadzki's step down to focus on his venture capital firm. The board now comprises five members, including three independent directors.
Kraft brings extensive experience in business transformation and leadership in technology, media, and advertising sectors. As former president and COO of The Arena Group Holdings, he led a significant turnaround, increasing revenue from $80 million to $250 million and boosting EBITDA by $50 million. His previous roles include vice president at AppNexus and leadership positions at the Interactive Advertising Bureau.
Zawadzki will continue serving on the company's Advisor Collective board, focusing on advancing AdTech, MarTech, and digital media industry transformation. The company views these appointments as strategic moves to support its growth and market expansion plans for 2025.
Collective Audience (OTC PINK:CAUD) has temporarily moved from OTCQB to the Expert Market due to a delay in filing its Q3 2024 Form 10-Q. The delay stems from U.S. GAAP accounting complexities related to the acquisition of France-based BeOp and a recent change in independent auditors.
The company reiterates its outlook for Q3 2024, expecting pro forma revenue of $1.8 million (up 65% from Q2) and adjusted EBITDA loss of approximately $92,000 (88% improvement from Q2). For full-year 2024, the company maintains its projection of $7.5 million in revenue with positive adjusted EBITDA on a pro forma basis.
BeOp's acquisition has been transformative, providing AdTech cloud platform technology for AudienceCloud. BeOp serves over 200 premium global publishers with 50+ million unique monthly visitors. The company secured new Fortune 1000 client bookings worth over $2.2 million in Q4 2024.
Collective Audience (OTCQB:CAUD) expects to report record Q3 2024 pro forma revenue of approximately $1.8 million, up 65% from the previous quarter, with adjusted EBITDA loss of $92,000, an 88% improvement quarter-over-quarter. The growth is primarily driven by two acquisitions: DSL Digital and BeOp. The company secured $2.2 million in new Q4 bookings from Fortune 1000 clients and maintains its outlook of $7.5 million in revenue with positive adjusted EBITDA for 2024. Looking ahead to 2025, CAUD projects over 80% revenue growth, supported by new product launches and potential M&A opportunities.
Collective Audience (OTCQB:CAUD) has appointed Gerald Garcia as Chief Financial Officer, succeeding Christopher Andrews who transitions to the company's Advisor Collective board. Garcia brings over 20 years of executive experience in media and AdTech industries, having led finance teams at WPP, Publicis, and Havas. Previously CFO at Channel Factory and manager of Media IQ Digital North America's U.S. finance team, Garcia has been serving as a consultant to Collective Audience, contributing to recent acquisitions integration and financial modeling for growth. The appointment aligns with the company's corporate development roadmap, focusing on team integration and preparation for growth in 2025.
Collective Audience (OTCQB:CAUD) has launched AudienceServices Group, a 20-member global marketing team leveraging Copycraft AI technology acquired from DSL Digital. The AI system creates optimized ad campaigns based on brand briefs and has supported Fortune 500 companies' digital advertising efforts. The service integrates with the company's AudienceCloud platform and AudienceDesk, powered by recently acquired BeOp's technology, forming a comprehensive digital advertising ecosystem for the Open Web. The platform aims to enhance collaboration between brands, agencies, and publishers through audience-based performance advertising solutions.
Collective Audience, Inc. (OTCQB:CAUD), a leader in audience-based performance advertising and media for the open web, will present at the ThinkEquity Conference on October 30, 2024 in New York. CEO Peter Bordes and COO Chris Andrews will discuss the company's recent acquisitions and future plans.
Key points:
- Presentation scheduled for October 30 at 1:30 p.m. Eastern time
- Recent acquisition of BeOp, an award-winning advertising technology innovator
- Acquisition of DSL Digital announced in July
- Acquisitions expected to generate positive EBITDA in 2024
- Anticipated annual pro forma revenues of over $7.5 million from acquisitions
- Focus on becoming an industry leader in cloud infrastructure for digital advertising, media, and data on the open web
Collective Audience (OTCQB:CAUD) has announced a strategic partnership with ID5, integrating ID5 ID™ into its BeOp subsidiary's SDK. This collaboration enhances privacy-compliant advertising for brands and publishers on the open web. BeOp's conversational formats, now augmented with ID5's identity solution, offer improved user targeting across external DSPs while respecting privacy.
Key points:
- BeOp's SDK now includes ID5 ID™, a privacy-by-design identifier
- The partnership aims to deliver more precise and scalable addressable advertising
- BeOp serves over 200 premium global publishers with 50+ million unique monthly visitors
- Clients include major publishers, agencies, and advertisers like Forbes, Havas, and L'Oréal
This integration marks Collective Audience's first major infrastructure enhancement following its acquisition of BeOp, positioning the company at the forefront of privacy-centric advertising solutions.
Collective Audience (Nasdaq:CAUD) announced its common stock will be suspended from trading on the Nasdaq Global Market effective August 16, 2024, following a delisting decision by the Nasdaq Hearings Panel. The company plans to transition to OTC Markets' Pink Open Market while pursuing a reconsideration request and potential appeal. Collective Audience has a pending application for the OTCQB Market, for which it believes it qualifies.
Despite meeting most continued listing requirements and completing two acquisitions, Nasdaq denied the company's application to transfer to the Nasdaq Capital Market. Collective Audience expects to generate positive EBITDA in 2024, with pro forma revenues exceeding $7.5 million. The company remains current with SEC reporting and is evaluating options, including appeals and applications to other national exchanges.
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