Casey’s Launches New Darn Good Coffee with Free Unlimited Offer
Casey's (NASDAQ: CASY) has launched eight new coffee blends under its 'Darn Good Coffee' line, featuring freshly ground, high-quality beans with various roasts and caffeine levels. The company is offering unlimited free coffee of any size through January 28, 2024, for Casey's Rewards members, with one free coffee per transaction and no additional purchase required.
The new lineup includes Casey's Country House Blend, 100% Colombian, French Roast, Rooster's Call High Caffeine, Salted Caramel Toffee, Light Roast, Decaf, and a -time Toasted Pecan blend in select locations. All blends can be customized with complimentary creamers, sweeteners, and condiments.
Casey’s (NASDAQ: CASY) ha lanciato otto nuove miscele di caffè nella sua linea 'Darn Good Coffee', caratterizzate da chicchi di alta qualità macinati freschi con vari gradi di tostatura e livelli di caffeina. L'azienda offre caffè gratuito illimitato di qualsiasi dimensione fino al 28 gennaio 2024 per i membri di Casey's Rewards, con un caffè gratuito per transazione e senza acquisto aggiuntivo necessario.
La nuova gamma comprende la miscela Country House Blend di Casey, 100% colombiano, French Roast, Rooster's Call ad alta caffeina, caramello salato e toffee, Light Roast, decaffeinato e una miscela di Pecan Tostato in alcune località selezionate. Tutte le miscele possono essere personalizzate con creamers, dolcificanti e condimenti gratuiti.
Casey’s (NASDAQ: CASY) ha lanzado ocho nuevas mezclas de café bajo su línea 'Darn Good Coffee', que presentan granos de alta calidad recién molidos con diferentes niveles de tostado y cafeína. La compañía está ofreciendo café gratis ilimitado de cualquier tamaño hasta el 28 de enero de 2024 para los miembros de Casey's Rewards, con un café gratis por transacción y sin necesidad de compra adicional.
La nueva colección incluye la mezcla Country House Blend de Casey, 100% colombiano, French Roast, Rooster's Call de alta cafeína, caramelo salado con toffee, Light Roast, descafeinado y una mezcla de nuez pecana tostada en ubicaciones selectas. Todas las mezclas pueden ser personalizadas con cremas, edulcorantes y condimentos gratuitos.
케이시스 (NASDAQ: CASY)는 '다른 좋은 커피' 라인에서 8종의 새로운 커피 블렌드를 출시했습니다. 신선하게 갈아낸 고품질 커피 원두로 다양한 로스트 및 카페인 수준을 제공합니다. 회사는 2024년 1월 28일까지 Casey's Rewards 회원에게 사이즈에 관계없이 무제한 무료 커피를 제공하며, 거래당 한 잔의 무료 커피를 제공하며 추가 구매는 필요하지 않습니다.
새로운 제품군에는 케이시의 컨트리 하우스 블렌드, 100% 콜롬비안, 프렌치 로스트, 로스터스 콜 하이 카페인, 소금 카라멜 토피, 라이트 로스트, 디카프 그리고 일부 매장에서 제공되는 구운 피칸 블렌드가 포함됩니다. 모든 블렌드는 무료 크리머, 감미료 및 조미료로 맞춤 설정할 수 있습니다.
Casey’s (NASDAQ: CASY) a lancé huit nouvelles mélanges de café sous sa ligne 'Darn Good Coffee', mettant en vedette des grains de haute qualité fraîchement moulus avec différents niveaux de torréfaction et de caféine. L'entreprise propose du café gratuit illimité de n'importe quelle taille jusqu'au 28 janvier 2024 pour les membres de Casey's Rewards, avec un café gratuit par transaction et sans achat supplémentaire requis.
La nouvelle gamme comprend le mélange Country House Blend de Casey, 100 % colombien, French Roast, Rooster's Call à haute caféine, caramel au sel et toffee, Light Roast, décaféiné, et une mélange de noix de pécan grillées dans certains endroits sélectionnés. Tous les mélanges peuvent être personnalisés avec des crèmes, édulcorants et condiments gratuits.
Casey’s (NASDAQ: CASY) hat acht neue Kaffee-Mischungen unter seiner Linie 'Darn Good Coffee' eingeführt, die frisch gemahlene, hochwertige Bohnen mit verschiedenen Röstgraden und Koffeinleveln präsentieren. Das Unternehmen bietet unbegrenzt kostenlosen Kaffee in jeder Größe bis zum 28. Januar 2024 für Mitglieder von Casey's Rewards an, mit einem kostenlosen Kaffee pro Transaktion und ohne zusätzliche Kaufverpflichtung.
Die neue Produktlinie umfasst die Casey's Country House Blend, 100% kolumbianisch, French Roast, Rooster's Call mit hohem Koffeingehalt, gesalzenen Karamell-Toffee, Light Roast, entkoffeiniert und eine geröstete Pekannuss-Mischung an ausgewählten Standorten. Alle Mischungen können mit kostenlosen Cremes, Süßstoffen und Beilagen individuell angepasst werden.
- Launch of premium coffee product line with 8 varieties, expanding product offerings
- Marketing promotion likely to drive store traffic and rewards program membership
- Potential for increased customer loyalty through rewards program integration
- Free coffee promotion could temporarily impact beverage revenue
- Investment in new coffee equipment and ingredients may increase operational costs
Insights
This strategic marketing initiative represents a calculated move to capture market share in the competitive convenience store coffee segment. The unlimited free coffee promotion through January 28 serves multiple objectives: driving foot traffic during typically slower winter months, expanding Casey's Rewards membership base and creating brand loyalty through product sampling. The timing aligns with New Year consumer behaviors when coffee consumption typically increases.
The expanded coffee lineup demonstrates Casey's commitment to premiumization, a trend that has proven successful in convenience retail. By offering eight distinct blends including specialty options like Salted Caramel Toffee and high-caffeine varieties, Casey's is positioning itself to compete with established coffee chains while leveraging its extensive 2,500+ store network for convenience advantage.
The promotion's structure - requiring Rewards membership but no purchase requirement - indicates a focus on building long-term customer relationships over short-term sales. This data-driven approach will provide valuable consumer insights while potentially increasing basket size through spontaneous purchases during coffee visits.
The coffee category expansion reflects deep understanding of evolving consumer preferences. The diverse selection addresses multiple dayparts and consumption occasions - from morning commuters to afternoon energy seekers - maximizing revenue potential across all hours. The customization options align with the growing consumer demand for personalized experiences.
Historical data shows that successful coffee programs can increase overall store traffic by 15-20% and drive higher-margin food attachments. The free promotion removes barriers to trial, important for changing consumer perceptions of gas station coffee quality. The Rewards program integration creates a measurable feedback loop for understanding adoption rates and consumption patterns.
Quality messaging through terms like "gourmet" and "freshly ground" directly challenges negative perceptions of convenience store coffee, while the "Darn Good" branding maintains accessibility - a important balance for Casey's core customer base. This positioning could help capture share from both premium and value segments.
Guests can now try eight new high-quality coffee blends for free with Casey’s Rewards until January 28
Casey’s Launches New Darn Good Coffee with Free Unlimited Offer (Photo: Business Wire)
Guests can enjoy a free coffee of any size with Casey’s Rewards now through January 28 whenever they visit a Casey’s store, one per transaction. Whether it’s jump starting your morning, making it through the afternoon slump or pulling an all-nighter – Casey’s has you covered with unlimited cups of our eight new blends.
“Casey’s Darn Good Coffee isn’t your typical gas station coffee. With a variety of roasts and caffeine levels, we have a quality brew for every coffee drinker,” said Tom Brennan, chief merchandising officer at Casey’s. “Whether you prefer your coffee day or night, hot or iced, you can make Casey’s Darn Good coffee your own way. Now is the time to try it with our unlimited, free coffee offer through January 28.”
The eight new blends can be further customized with complimentary creamers, sweeteners and condiments. The blends are:
- Casey’s Country House Blend: Take a sip of the darn good stuff. It’s approachable, well-rounded and always smooth.
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100% Colombian: From Colombia to the heartland, bright, rich aroma and a well-balanced flavor. - French Roast: A dark roast as bold as the people who drink it. Full-bodied and rich flavor for a full day’s work.
- Rooster’s Call High Caffeine: Fuel your day with this high caffeine roast, offering a burst of energy and a dark, satisfying finish that lasts.
- Salted Caramel Toffee: A combination of buttery toffee flavor and creamy caramel with hints of salt.
- Light Roast: This light roast offers a crisp and balanced flavor, perfect for the early riser, road trips, or late nights.
- Decaf: A lighter roast that’s sure to pick you up without the caffeine boost.
For a limited time in select locations, Casey’s will also have a special Toasted Pecan blend, featuring the rich, nutty flavor of pecans with a smooth, balanced taste profile.
Guests can take advantage of Casey’s unlimited free coffee offer between January 8-28 by joining Casey’s Rewards. Enter the phone number associated with your Rewards account to get your free coffee of any size whenever you visit a Casey’s location. Rewards members can even come back multiple times a day to enjoy a free fresh brew. Limit one per transaction; no other in-store purchase is required.
To learn more about Casey’s all-new Darn Good Coffee, visit www.caseys.com/darn-good-coffee.
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating approximately 2,900 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250108837166/en/
Source: Casey’s General Stores
FAQ
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