Blackhawk Network Drives the Shift to Digital Gifting with New Visa® eGift and Mastercard® eGift products, Enhancing Security and Convenience for Consumers
Blackhawk Network (BHN) has launched Visa® eGift and Mastercard® eGift products nationwide, available at over 15,000 locations including Kroger, Wegmans and Weis Markets. The innovative cardless gift system features a tamper-evident carrier with QR code that, once activated, allows consumers to load funds directly to their digital wallet for immediate use in-store or online. The solution is part of BHN's fraud prevention program, BHN Protect™, and addresses growing consumer preference for QR-code and tap-to-pay technology. According to the Consumer Financial Protection Bureau, tap-to-pay digital wallet usage is projected to grow by over 150% by 2028.
Blackhawk Network (BHN) ha lanciato i prodotti Visa® eGift e Mastercard® eGift a livello nazionale, disponibili in oltre 15.000 punti vendita, tra cui Kroger, Wegmans e Weis Markets. Il sistema innovativo di regali senza carta presenta un supporto resistente alle manomissioni con codice QR che, una volta attivato, consente ai consumatori di caricare fondi direttamente nel proprio wallet digitale per un uso immediato in negozio o online. La soluzione fa parte del programma di prevenzione delle frodi di BHN, BHN Protect™, e risponde alla crescente preferenza dei consumatori per la tecnologia dei codici QR e il pagamento contactless. Secondo il Bureau per la Protezione Finanziaria dei Consumatori, si prevede che l'uso dei wallet digitali contactless crescerà di oltre il 150% entro il 2028.
Blackhawk Network (BHN) ha lanzado los productos Visa® eGift y Mastercard® eGift a nivel nacional, disponibles en más de 15,000 ubicaciones, incluidas Kroger, Wegmans y Weis Markets. El sistema innovador de regalos sin tarjeta cuenta con un soporte resistente a manipulaciones con un código QR que, una vez activado, permite a los consumidores cargar fondos directamente en su billetera digital para uso inmediato en tienda o en línea. La solución es parte del programa de prevención de fraude de BHN, BHN Protect™, y responde a la creciente preferencia de los consumidores por la tecnología de código QR y el pago sin contacto. Según la Oficina de Protección Financiera del Consumidor, se proyecta que el uso de billeteras digitales sin contacto crecerá más del 150% para 2028.
블랙호크 네트워크(BHN)는 비자® 이선물 및 마스터카드® 이선물 제품을 전국적으로 출시하였으며, 크로거, 웨그만스, 와이스 마켓 등 15,000개 이상의 매장에서 구매할 수 있습니다. 혁신적인 카드 없는 선물 시스템은 QR 코드가 있는 변조 방지 운반 수단을 특징으로 하며, 활성화되면 소비자가 자신의 디지털 지갑에 직접 자금을 적재하여 즉시 매장 또는 온라인에서 사용할 수 있게 합니다. 이 솔루션은 BHN의 사기 방지 프로그램인 BHN Protect™의 일환이며, QR 코드 및 터치 결제 기술에 대한 소비자의 선호도가 증가하고 있음을 반영합니다. 소비자 금융 보호국에 따르면, 터치 결제 디지털 지갑 사용은 2028년까지 150% 이상 성장할 것으로 예상됩니다.
Blackhawk Network (BHN) a lancé les produits Visa® eGift et Mastercard® eGift à l'échelle nationale, disponibles dans plus de 15 000 points de vente, notamment Kroger, Wegmans et Weis Markets. Ce système de cadeau sans carte innovant présente un support résistant aux manipulations avec un code QR qui, une fois activé, permet aux consommateurs de charger des fonds directement dans leur portefeuille numérique pour une utilisation immédiate en magasin ou en ligne. La solution fait partie du programme de prévention des fraudes de BHN, BHN Protect™, et répond à la préférence croissante des consommateurs pour la technologie des codes QR et le paiement sans contact. Selon le Bureau de protection financière des consommateurs, l'utilisation des portefeuilles numériques sans contact devrait augmenter de plus de 150 % d'ici 2028.
Blackhawk Network (BHN) hat die Produkte Visa® eGift und Mastercard® eGift landesweit eingeführt, die an über 15.000 Standorten erhältlich sind, darunter Kroger, Wegmans und Weis Markets. Das innovative kartenlose Geschenksystem verfügt über einen manipulationssicheren Träger mit QR-Code, der, sobald er aktiviert ist, den Verbrauchern ermöglicht, Guthaben direkt in ihre digitale Brieftasche zu laden, um es sofort im Geschäft oder online zu verwenden. Die Lösung ist Teil von BHNs Betrugspräventionsprogramm, BHN Protect™, und reagiert auf die wachsende Verbraucherpräferenz für QR-Code- und kontaktlose Zahlungstechnologie. Laut dem Consumer Financial Protection Bureau wird erwartet, dass die Nutzung digitaler Geldbörsen mit kontaktloser Zahlung bis 2028 um mehr als 150 % wachsen wird.
- Nationwide launch in over 15,000 retail locations
- Enhanced security features through BHN Protect™ program
- Addresses growing digital payment market with projected 150% growth by 2028
- Integration with major retailers like Kroger and Wegmans
- None.
Insights
The launch of Visa® eGift and Mastercard® eGift products represents a significant advancement in digital payment infrastructure. The key innovation lies in the QR code-based activation system and immediate digital wallet integration, eliminating physical cards entirely. With deployment across 15,000+ retail locations including major chains like Kroger, this rollout has substantial market reach.
The timing is particularly strategic given the projected
Available nationwide, these innovative cardless gift cards offer enhanced and seamless digital experience, bringing the benefits of eGifts into physical stores
BHN’s proprietary packaging for the Visa® eGift and Mastercard® eGift is among the latest development in its fraud prevention program, called BHN Protect™. The company has leveraged over 20 years of gift card experience to curate a suite of innovative fraud prevention tactics and technologies. Its solutions proactively mitigate gift card fraud in-store and online, all while securing hundreds of millions of transactions a year.
“The new Visa® eGift and Mastercard® eGift products provide a secure and convenient way to gift, making them the choice for the upcoming holiday shopping season,” said Brett Narlinger, head of global commerce at BHN. “This product evolution addresses the growing consumer preference for QR-code and tap-to-pay technology, which not only streamlines the payment process but also ensures a safer payment experience by encrypting card numbers. As more consumers prioritize safety and convenience in their transactions, analysts predict that tap-to-pay digital wallet usage will grow by over
The Visa® eGift and Mastercard® eGift products offer all the versatile benefits of existing Visa and Mastercard gift cards and eGifts with the added next-generation design that combines current and enhanced security features to combat fraudulent activity. Other key features include:
- QR code technology that provides a convenient and contactless way to add and redeem digital gift card funds
- Mobile wallet ready capabilities that make it easy for consumers to find and use the funds without carrying physical cards
- Tap-to-pay technology that enables quick and efficient transactions, improving the overall customer experience
“In addition to combating fraud, our product experts leveraged extensive consumer research and product testing to develop an offering that caters towards consumers’ increasingly digital preferences,” added Narlinger. “While many consumers prefer to purchase gift cards in stores, BHN’s recent research shows that more than half of consumers who bought a gift card last year purchased a digital gift card. This innovative new product offering allows BHN to give consumers an option that combines both the digital and physical worlds.”
The Visa® eGift and Mastercard® eGift can be used everywhere contactless Visa Debit Cards and Mastercard Debit Cards are accepted, respectively, including online. The Visa® eGift and Mastercard® eGift are issued by Pathward®, N.A., Member FDIC, pursuant to license from Visa
About Blackhawk Network (BHN)
Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, eGifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.
About Pathward®
Pathward®, N.A., a national bank, is a subsidiary of Pathward Financial, Inc. (Nasdaq: CASH). Pathward is a
View source version on businesswire.com: https://www.businesswire.com/news/home/20241106610420/en/
MEDIA CONTACT:
Courtney Brunkow
(303)717-9575
courtney@fletchergroupllc.com
Source: Blackhawk Network
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