Philadelphia Locals Get Surprise Big Game Grocery Deliveries by Instacart
Instacart is bringing its first-ever Super Bowl commercial to life with a unique marketing event in Philadelphia. On February 8, 2025, from 10:30 a.m. to 4:30 p.m., select Instacart customers may receive their grocery deliveries in the iconic Oscar Mayer Wienermobile, accompanied by famous brand mascots including Green Giant, Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy.
Customers who place orders may be notified of this special delivery opportunity through the app. Those who participate will receive custom Instacart gear and photo opportunities with the Wienermobile, its 'Hotdogger' drivers, and the mascots. The company is also offering a Game Day Essentials Collection through February 9, with savings up to 40% (maximum $10) on snacks, drinks, and household essentials, plus rotating offers for free snacks.
Instacart sta portando alla vita il suo primo spot pubblicitario per il Super Bowl con un evento di marketing unico a Philadelphia. L'8 febbraio 2025, dalle 10:30 alle 16:30, alcuni clienti selezionati di Instacart potrebbero ricevere le loro consegne di generi alimentari a bordo dell'iconico Oscar Mayer Wienermobile, accompagnati da famosi mascot del marchio come il Green Giant, Chester Cheetah, The Kool-Aid Man e il Pillsbury Doughboy.
I clienti che effettuano ordini potrebbero essere avvisati riguardo a questa opportunità di consegna speciale tramite l'app. Coloro che partecipano riceveranno gadget personalizzati di Instacart e opportunità fotografiche con il Wienermobile, i suoi 'Hotdogger' e i mascot. L'azienda offre anche una collezione di essenziali per il giorno della partita fino al 9 febbraio, con sconti fino al 40% (massimo $10) su snack, bevande ed articoli per la casa, oltre a offerte rotanti per snack gratuiti.
Instacart está llevando a cabo su primer comercial del Super Bowl con un evento de marketing único en Filadelfia. El 8 de febrero de 2025, de 10:30 a.m. a 4:30 p.m., algunos clientes seleccionados de Instacart podrán recibir sus entregas de comida a bordo del icónico Oscar Mayer Wienermobile, acompañados de los famosos personajes de marca como Green Giant, Chester Cheetah, The Kool-Aid Man y el Pillsbury Doughboy.
Los clientes que realicen pedidos pueden recibir una notificación sobre esta oportunidad especial de entrega a través de la aplicación. Aquellos que participen recibirán equipo personalizado de Instacart y oportunidades para fotos con el Wienermobile, sus conductores 'Hotdogger' y los personajes. La empresa también está ofreciendo una colección de esenciales para el día del juego hasta el 9 de febrero, con ahorros de hasta el 40% (máximo $10) en aperitivos, bebidas y artículos del hogar, además de ofertas rotativas para snacks gratis.
인스타카트가 필라델피아에서 독특한 마케팅 이벤트로 최초의 슈퍼볼 광고를 선보입니다. 2025년 2월 8일 오전 10시 30분부터 오후 4시 30분까지, 일부 선택된 인스타카트 고객들은 상징적인 오스카 마이어 위너모바일에서 식료품 배송을 받을 수 있으며, 그린 자이언트, 체스터 치타, 쿨에이드맨, 필스버리 도우보이와 같은 유명 브랜드 마스코트들이 동행합니다.
주문을 한 고객들은 앱을 통해 이 특별한 배송 기회에 대한 알림을 받을 수 있습니다. 참여하는 고객들은 인스타카트 맞춤형 장비와 위너모바일, '핫도거' 운전사, 마스코트와의 사진 촬영 기회를 받을 수 있습니다. 회사는 또한 2월 9일까지 게임 데이 필수품 컬렉션을 제공하며, 스낵, 음료 및 가정용 필수품에서 최대 40%의 할인(최대 $10)을 제공하고, 무료 스낵을 위한 회전 할인 행사도 진행합니다.
Instacart lance son tout premier spot publicitaire pour le Super Bowl avec un événement marketing unique à Philadelphie. Le 8 février 2025, de 10 h 30 à 16 h 30, certains clients sélectionnés d'Instacart pourront recevoir leurs livraisons de courses dans l'iconique Oscar Mayer Wienermobile, accompagnés de célèbres mascottes de marque tels que Green Giant, Chester Cheetah, The Kool-Aid Man et le Pillsbury Doughboy.
Les clients qui passent commande peuvent être informés de cette opportunité de livraison spéciale via l'application. Ceux qui participent recevront des articles personnalisés Instacart et des occasions photo avec le Wienermobile, ses conducteurs 'Hotdogger' et les mascottes. L'entreprise propose également une collection d'essentiels pour le jour du match jusqu'au 9 février, avec des réductions allant jusqu'à 40 % (maximum de 10 $) sur des collations, des boissons et des articles ménagers, ainsi que des offres rotatives pour des collations gratuites.
Instacart bringt seinen ersten Super Bowl-Werbespot mit einem einzigartigen Marketing-Event in Philadelphia zum Leben. Am 8. Februar 2025, von 10:30 bis 16:30 Uhr, können ausgewählte Instacart-Kunden ihre Lebensmittelzustellungen im ikonischen Oscar Mayer Wienermobile erhalten, begleitet von berühmten Markenmaskottchen wie Green Giant, Chester Cheetah, The Kool-Aid Man und dem Pillsbury Doughboy.
Kunden, die Bestellungen aufgeben, könnten durch die App über diese spezielle Liefermöglichkeit informiert werden. Teilnehmer erhalten maßgeschneiderte Instacart-Ausrüstung und Fotomöglichkeiten mit dem Wienermobile, seinen 'Hotdogger'-Fahrern und den Maskottchen. Das Unternehmen bietet außerdem bis zum 9. Februar eine Kollektion mit Game Day Essentials an, mit Ermäßigungen von bis zu 40% (max. $10) auf Snacks, Getränke und Haushaltsartikel, sowie wechselnde Angebote für kostenlose Snacks.
- First-ever Super Bowl commercial launch indicates significant marketing investment and brand expansion
- Strategic partnership with major consumer brands (Oscar Mayer, Cheetos, Kool-Aid, etc.) demonstrates strong industry relationships
- Promotional offering of up to 40% savings on Game Day essentials could drive increased order volume
- None.
Groceries delivered in Oscar Mayer Wienermobile by Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™
WHO: Instacart, the leading grocery technology company in
WHAT: Instacart's Big Game commercial is coming to life by enlisting familiar faces from the spot to deliver select Instacart customer orders.
- Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ will be loading up the Oscar Mayer Wienermobile with grocery orders for some fun deliveries in Philly.
- Fans can simply place an Instacart order and they may be notified of a larger-than-life delivery opportunity in the app before their order is fulfilled. Customers who approve may have their order delivered by an assortment of beloved brand mascots all aboard the Oscar Mayer Wienermobile.
- Customers may also receive custom Instacart gear and will have the opportunity to pose with the Oscar Mayer Wienermobile and its drivers, fondly known as "Hotdoggers," along with the brand mascots.
- Customers can shop Instacart's Game Day Essentials Collection through February 9, and save up to
40% (max.$10
WHEN: Deliveries will take place Saturday, February 8 from 10:30 a.m. to 4:30 p.m.
WHERE: Neighborhoods across
ADDITIONAL INFO: Instacart is airing its first-ever Super Bowl commercial on Sunday, February 9, 2025. Entitled "We're Here," the 30-second spot brings together beloved icons from America's favorite grocery brands — including breakout stars from the most legendary Big Game ads of years past — for one epic delivery that is only possible with Instacart. Read the announcement blog post here for more details.
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SOURCE Maplebear Inc. dba Instacart
FAQ
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