Agua Media Launches Podcast Network for the Latino+™ & New American Mainstream Communities
Agua Media launches a podcast network targeting the New American Mainstream, primarily focusing on young English-speaking Latinos. This demographic, if considered a standalone nation, would rank seventh worldwide in GDP and is noted for its entrepreneurial growth. Cofounded by Sol Trujillo and Rick Sanchez, Agua Media aims to produce content that resonates with this community, which has a combined economic output of
- Launch of Agua Media's podcast network to target a fast-growing Latino demographic.
- Estimated annual economic output of $2.7 trillion from the community serves as a strong foundation for content engagement.
- Strategic partnerships with Workhouse Media and L’Attitude Inc. to bolster content creation and market outreach.
- None.
Cofounded by renowned business leaders
Agua Media is cofounded by Solomon D. (“Sol”) Trujillo and Richard (“Rick”) Sanchez. Trujillo is the first CEO to lead three large cap corporations in all three corridors of the world. He served as trade advisor to two
Sanchez is a writer and correspondent who was the first
Agua podcasts will bring to life the real Latino+™ experience with stories that include:
-
“Underrated” – A five-part fictional series on gamer
Melinda Gutierrez , who beat the odds to make it to the top of the gaming world -
“Los Heebie Jeebees” – A supernatural phenomenon narrative where true crime and horror come to life from the dark corners of
Mexico -
Best-selling author and activist
Julissa Arce produces a podcast on the untold history ofU.S. Latinos and the impact that history still has on those communities today -
“You Are Amazing!” – A podcast that quenches the need to be uplifted through aspirational stories of success, coproduced by Agua CCO and former
Oprah Winfrey Executive Producer Corny Koehl - “Campiones” – The real-life stories of Latino sports legends—from Valenzuela to Canelo to Ronaldo
- “The Rick Sanchez L’Attitude!” – A rarity in American media, Sanchez shares a wider lens perspective on trends and events the Latino+™ community has been waiting to hear
“U.S. Latinos and the New American Mainstream are once again remodeling the melting pot we call America,” explains Trujillo. “Their total economic output is
Sanchez says: “With a common age of 11, compared to Anglo Americans whose common age is 58, this group is turned off by a lot of the content out there because it doesn’t get who they are. Agua’s mission is to present stories through a wider perspective, keeping with the needs of this vast and young mainstream economic force.”
Agua Media will launch in partnership with Workhouse Media. Led by
Agua is launching in alliance with L’Attitude Inc. Cofounded by Trujillo and
These strategic partnerships are integral to supporting Agua in its go-to-market efforts, content flow, and delivery.
About Agua Media
Agua Media produces podcasts for the
Come on in; the Agua is fine. For more visit aguamedia.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220315006211/en/
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Source: Agua Media
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