CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp
Calix has announced a successful partnership with CityWest, enhancing its marketing capabilities through the integration of the Calix Marketing Cloud and Mailchimp. This collaboration has resulted in a remarkable 54% email open rate, significantly higher than the industry average of 21%. The integration allows for streamlined campaign execution, targeting, and performance monitoring, maximizing marketing ROI. CityWest has successfully utilized these platforms to engage subscribers effectively, ultimately boosting their average revenue per user (ARPU). This initiative reflects Calix's commitment to empowering broadband service providers.
- Achieved a 54% email open rate, 262% higher than the industry average.
- Streamlined marketing campaign development for CityWest, increasing campaign frequency.
- Enhanced targeting and messaging capabilities through behavioral data integration.
- Improved marketing ROI through effective multi-channel campaigns.
- None.
Canadian broadband service provider simplifies the planning, creation, and execution of omnichannel campaigns with the integrated Calix Marketing Cloud and Mailchimp solution, exciting subscribers with targeted emails that yield amazing open rates and greater marketing ROI
The winning combination of Marketing Cloud—which is purpose-built for BSP marketers—and Mailchimp is boosted by the expertise of Calix Premier Customer Success Services. Calix Success Services experts work with marketers to help them execute plans that maximize subscriber engagement and realize value quickly. In just three months, CityWest has been able to:
- Simplify and streamline campaign development. The integrated solution gives CityWest an outsized marketing presence, allowing the three-person marketing team to create more campaigns than they ever thought possible—each with distinct, targeted messaging. CityWest can now easily micro-segment their subscriber base, engage them with messages that resonate, and deliver offers that will enhance their experience—all from an integrated platform.
- Maximize ROI with actionable insights. In one campaign, CityWest identified their “power user” subscribers who repeatedly exceeded their usage limits and who would benefit from an upgrade. They developed an omnichannel marketing program including email, targeted Facebook ads, and outbound calls from their customer service reps (CSRs). The results were staggering; by targeting the right subscribers with timely and relevant messages through Marketing Cloud and Mailchimp, CityWest achieved an engagement level of 54 percent—nearly three times that of a typical email campaign, which has an average open rate of 21 percent.
- Gain an end-to-end view of campaign performance. Marketing Cloud makes it easy for CityWest to monitor the performance of its campaigns and adjust tactics accordingly. The performance dashboard in Marketing Cloud provides end-to-end visibility into key metrics such as open rates, click-throughs, unsubscribes, and bounce rates, as well as performance reporting for in-app mobile notifications, allowing them to quickly assess the impact and ROI of their marketing investments. Additionally, Marketing Cloud helps the team uncover actionable insights that drive acquisition, cross-sell, and upsell while also reducing churn, making it more straightforward and efficient to track, manage, and grow revenue.
CityWest was founded more than a century ago to serve small communities in and around the city of
“We may be a small marketing team, but with the solutions, partnerships, and resources that Calix provides, we can take on even our largest competitors to win the marketing wars and, more importantly, win over subscribers,” said
Last month, Calix—which was also recently named an official Mailchimp Integration Partner—announced the integration of Facebook with Marketing Cloud. The integration enables BSPs to automate marketing workflows and infuse them with the intelligence to successfully segment, target, execute, and measure omnichannel marketing campaign performance in a fully integrated fashion—driving even higher marketing ROI. This latest enhancement to the Revenue EDGE solution underscores the company’s continuous commitment to deliver turnkey solutions that help BSPs excite subscribers and grow the value of their marketing operations.
“We are thrilled to see how service providers like CityWest are already benefiting from the marriage of Marketing Cloud and Mailchimp—it is a match made in marketing heaven,” said
To learn more, view a replay of our recent webinar “Elevating the Subscriber Experience in the Home.”
About Calix
This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20210902005119/en/
Press Inquiries:
249-385-7668
marisa.marzano@calix.com
Investor Inquiries:
408-474-0080
tom.dinges@calix.com
Source:
FAQ
What recent marketing achievements has Calix made with CityWest?
How does Calix's Marketing Cloud benefit broadband service providers?
What impact does the Calix and Mailchimp integration have?
What is the average revenue per user growth for CityWest?