Calix Launches Broadband Marketing Academy, Designed Exclusively To Upskill Broadband Marketing Teams So They Can Go To Market Faster and Beat the Consumer Giants

Rhea-AI Summary

Calix, Inc. (NYSE: CALX) launched the Broadband Marketing Academy at the ConneXions conference in Las Vegas. This initiative aims to provide broadband service providers (BSPs) with training and resources to enhance their marketing capabilities and improve ROI. The free online academy covers various topics, including email and digital marketing, and offers certification options. Designed in collaboration with industry experts, it aims to streamline marketing processes and help BSPs compete more effectively against larger entities, ultimately driving subscriber growth and reducing churn.

Positive

• Launch of Broadband Marketing Academy aimed at enhancing marketing skills for broadband marketers.
• Free online training accessible to all BSPs using Calix Marketing Cloud.
• Partnership with industry experts to deliver tailored educational content and certification.
• Structured curriculum across multiple levels to suit varying expertise levels.

Negative

• None.

Available to Calix Marketing Cloud customers and delivered by the Calix Success Services team, Broadband Marketing Academy gives service providers the virtual training, education, and best practices they need to simplify marketing processes, automate marketing workflows, excite subscribers, and quickly see bigger return on marketing investments

SAN JOSE, Calif.--(BUSINESS WIRE)-- Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. (NYSE: CALX) announced the launch of Broadband Marketing Academy at its ConneXions conference in Las Vegas. The latest educational offering within Calix University, the online learning experience for broadband service providers (BSPs), Broadband Marketing Academy teaches broadband marketers how to seamlessly achieve marketing excellence so they can grow their brand, excite their subscribers, and grow return on their marketing investments. Developed in partnership with industry-leading broadband marketing Hall of Fame luminaries, it is the only institution that specifically upskills broadband marketing teams so they can accelerate learning and get to market faster.

Designed to help maximize marketing resources, the academy provides BSPs with training, best practices, case studies, and expert insights. The virtual curriculum spans seven tracks across a range of roles and skillsets. Learning plans start with the basics of marketing and advance through five levels of expertise. Certification options will help BSP marketers increase the value of their teams and create pathways for professional development.

The Broadband Marketing Academy will also:

• Offer courses to develop expertise around such topics as email marketing, digital marketing, social media marketing, and mobile app marketing
• Outline how BSPs can effectively leverage Calix Marketing Cloud as a data and analytics engine to drive world-class go-to-market strategies and campaigns
• Detail how to use the personalized CommandIQ® mobile app to grow their brands, excite subscribers with the popular services they want and love, and lower support costs
• Provide insights about how to leverage turnkey integrations (including Facebook, HubSpot, and Mailchimp) to seamlessly create automated omnichannel marketing campaigns that excite subscribers and drive marketing ROI
• Deliver best practices for customer support representatives, product marketers, and content marketers

“Calix is completely dedicated to its customers’ success and the introduction of Broadband Marketing Academy further underscores that commitment,” said Bethany Chinadle, vice president of operations at Triangle Communications. “Calix is taking impressive leaps forward to help broadband marketers learn how to eliminate subscriber churn, create new revenue streams, and increase average revenue per user (ARPU) to grow profitability. They keep our specific needs in mind—whether it’s how to generate insights from the vast amount of data in our networks or create targeting messaging that will resonate with specific subscriber segments. Broadband Marketing Academy will strengthen our marketing capabilities across the entire organization.”

“To win market share, broadband marketers have the daunting task of competing against the consumer giants and their massive marketing budgets,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “Our mission at Calix is to give even the smallest BSP everything they need to compete and win. We provide the platforms, solutions, resources, and now—with Broadband Marketing Academy—the training they need to achieve successful results. I’m grateful to the amazing community of marketers that has rallied to develop this valuable new resource. We look forward to helping our customers develop and master the key skills that will enable them to achieve marketing greatness.”

Broadband Marketing Academy is available online and is free to all BSPs using Calix Marketing Cloud. Visit Broadband Marketing Academy to learn more and sign up.

About Calix

Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211019005297/en/

Press Inquiries:

Aharon Etengoff

408-828-1798

aharon.etengoff@calix.com

Investor Inquiries:

Tom Dinges

408-474-0080

tom.dinges@calix.com

Source: Calix, Inc.

FAQ

What is the Broadband Marketing Academy launched by Calix?

The Broadband Marketing Academy is an online training platform that provides broadband service providers with marketing education, best practices, and certification options.

When was the Broadband Marketing Academy announced?

The Broadband Marketing Academy was launched at the ConneXions conference in Las Vegas.

How can broadband service providers access the Broadband Marketing Academy?

BSPs can access the Broadband Marketing Academy for free if they are customers of Calix Marketing Cloud.

What topics does the Broadband Marketing Academy cover?

The academy covers several marketing topics, including email marketing, digital marketing, social media marketing, and mobile app marketing.

What is the goal of the Broadband Marketing Academy for broadband marketers?

The goal is to help broadband marketers enhance their skills, reduce subscriber churn, and increase overall marketing ROI.