Broadband Providers Grow Revenue and Differentiate With Outdoor Wi-Fi To Connect Pools, Home Farms, and More in Minutes With Calix

Rhea-AI Summary

Calix announced that multiple broadband service providers (BSPs) in the U.S. are using the Calix GigaSpire u4hm to deliver robust outdoor Wi-Fi coverage, enhancing residential connectivity and driving revenue growth. The compact, weather-resistant device extends Wi-Fi up to 1,000 feet, allowing users to stream, video conference, and secure their properties. Key BSPs like Adams Fiber, ALLO Communications, and Green Hills Communications have reported increased subscriber satisfaction and reduced deployment times. Promotional campaigns from Calix's Market Activation program assist in rapid market integration, boosting visibility and excitement among subscribers.

Positive

• Calix GigaSpire u4hm extends Wi-Fi coverage up to 1,000 feet, enhancing user experience.
• BSPs report increased subscriber satisfaction and loyalty.
• Deployment time reduced to as little as 15 minutes.
• BSPs like Adams Fiber, ALLO Communications, and Green Hills Communications experience revenue growth.
• Calix Market Activation program accelerates campaign preparation and boosts visibility.
• Outdoor Wi-Fi offerings differentiate BSPs in competitive markets.

Negative

• No specific revenue or financial performance data reported.
• Potentially high costs for BSPs to deploy and integrate new systems.
• Dependence on Calix's cloud platform could pose risks if service issues arise.

Insights

Financial Analyst

Calix's announcement regarding its GigaSpire u4hm outdoor Wi-Fi system can significantly influence the revenue streams of Broadband Service Providers (BSPs). By enabling rapid and robust outdoor connectivity solutions, these BSPs offer added value to their subscribers, which translates to higher Average Revenue Per User (ARPU). Particularly, the ability to deploy these systems swiftly enhances operational efficiency and reduces costs, thereby improving profit margins. This development can be particularly impactful for BSPs in rural and suburban areas where reliable connectivity is a challenge. Additionally, the associated SmartHome services could lead to a diversified revenue base. Investors should note that while these growth opportunities are promising, they rely on consistent consumer adoption and the competitive landscape of technology offerings.

Tech Expert

The introduction of the Calix GigaSpire u4hm highlights an innovative leap in residential Wi-Fi technology. The product's ability to cover over 1,000 feet and withstand extreme temperatures is noteworthy and can address common issues related to outdoor connectivity. Power over Ethernet (PoE) capabilities simplify installation, reducing labor costs and time. These technical improvements can enhance customer satisfaction, but it's worth considering the potential challenges of maintaining performance in various environmental conditions. Moreover, the integration with SmartHome services such as Arlo Secure offers a holistic solution beyond mere connectivity, positioning Calix as a strong competitor in the smart home market.

Market Research Analyst

From a market perspective, Calix's strategy of leveraging customizable marketing assets and cloud insights for targeted communications can provide BSPs with a significant competitive edge. By addressing specific needs of rural and suburban properties, Calix taps into a niche yet growing market segment. The rapid deployment and differentiation in service offerings can foster customer loyalty and attract new subscribers. However, the success of this initiative largely depends on the effective execution of these marketing campaigns and consumer awareness. Additionally, the competitive landscape with multiple providers in certain regions could pose a challenge.

With the compact, weather-resistant Calix GigaSpire u4hm delivering 1,000+ feet of outdoor Wi-Fi coverage, customers across the United States are rapidly revolutionizing the residential Wi-Fi experience so subscribers can stream, video conference, and run security systems across patios, pool houses, big backyards, and more

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today Calix, Inc. (NYSE: CALX) announced that multiple customers are leveraging outdoor Wi-Fi systems on the Calix Broadband Platform to delight residential subscribers with differentiated value while growing revenue. Broadband service providers (BSPs) across the United States are deploying the compact, weather-resistant Calix GigaSpire® u4hm to enable outstanding outdoor experiences—like streaming, enhanced security systems, and connected pool houses—for residents of lakefronts, large suburban properties, home farms, and more. In neighborhoods with spotty and unreliable cell service, outdoor Wi-Fi allows residents to securely use connected devices outside on their property for the first time. As all Calix managed Wi-Fi systems exist on the industry’s singular end-to-end, cloud- and software-enabled platform, BSPs are deploying these systems in as little as 15 minutes.

An Instagram ad from the Calix Market Activation program that BSPs can customize with their brand to promote the value of their unique outdoor Wi-Fi offerings. (Graphic: Business Wire)

These six Calix customers are leading in residential experiences by delighting subscribers with:

1. Connected cameras for Illinois farming homesteads. Adams Fiber deploys the GigaSpire u4hm to meet the high demand for robust broadband services covering farming homesteads and rural properties with outdoor structures like detached garages, workshops, and pool houses. The extended coverage area supports video streaming to outdoor TVs, remote calls, and security cameras. Previously, extensive field tech resources were needed to deliver outdoor Wi-Fi, taking hours. Now, it only takes minutes. The BSP also offers SmartHome™ managed services, like Arlo Secure connected cameras. Cloud insights on the Calix Platform enable quick and efficient troubleshooting. This strategic upgrade overcomes geographical challenges, drives revenue, and boosts subscriber satisfaction and loyalty.
2. Memorial Day weekend kickoff of outdoor residential packages in Nebraska, Colorado, and Arizona. ALLO Communications is introducing outdoor Wi-Fi into their residential packages at scale. The innovative BSP launched outdoor Wi-Fi over Memorial Day weekend, generating immediate excitement from subscribers who are thrilled with the enhanced connectivity in their outdoor spaces.
3. Summer Wi-Fi experiences launching in Minnesota. Garden Valley Technologies is set for a significant outdoor Wi-Fi rollout for residential use, running a campaign from May to September. Utilizing pre-made marketing assets from the Calix Market Activation program has significantly accelerated their campaign preparation. Their promotion aims to enhance outdoor family fun with unmatched subscriber experiences that extend to the pool, porch, and patio. The campaign includes advertising through social media, streaming, billboards, sales flyers, emails, bill inserts, and newsletters.
4. Streaming on outdoor lots without cell coverage in Missouri. Green Hills Communications (Green Hills) faces unique challenges in rural areas where residential lots span acres. Vast distances and diverse terrain previously hindered reliable internet service. With the Calix Platform and the GigaSpire u4hm, Green Hills easily delivers outdoor Wi-Fi to even the most isolated properties. They extend Wi-Fi to remote buildings for farming machinery, security cameras, location-based devices, and weather sensors, addressing high-demand areas like detached garages with poor or non-existent cell coverage. This improvement has boosted Green Hills’ average revenue per user (ARPU) and is driving further expansion.
5. Connected suburban lakefronts and a national fishing tournament in Texas. Peoples Telephone Cooperative (Peoples) serves both urban and rural communities with a growing demand for outdoor Wi-Fi for farms and lakefront properties. Competing against four to five rival providers, Peoples differentiates its services with the extensive Calix Wi-Fi system portfolio. Since deploying the GigaSpire u4hm, subscriber uptake has steadily increased over three months. The cooperative showcases the robustness and quality of their services at events like a national fishing tournament. With minimal marketing, demand has surged, driving revenue growth and high subscriber satisfaction. Plus, their technicians appreciate the simplicity of deployment.
6. Patio Wi-Fi packages in rural and suburban Arkansas communities. Wave Rural Connect recently launched their outdoor Wi-Fi offerings, targeting subscribers who want to extend their home service to patios, pools, and backyards. Their “Patio Package” is generating rapid signups even before the full campaign launch. Wave Rural Connect stands out from other Arkansas providers by differentiating with outdoor Wi-Fi and SmartHome managed services, building a strong brand in the process.

The GigaSpire u4hm is an outdoor mesh satellite solution that extends 1,000 feet or more while enduring extreme temperatures from –30°C/–4°F to 60°C/140°F. It is also easy and fast to install with Power over Ethernet (PoE) capabilities. All Calix Wi-Fi systems leverage customer support cloud insights on the Calix Platform to ensure seamless delivery and management of SmartHome managed services, including cybersecurity, social media monitoring, and more. The Calix Platform and SmartHome managed services consistently earn industry acclaim for enabling BSPs of all sizes to deliver exceptional subscriber experiences.

“Our investment in the Calix Platform has been instrumental in achieving remarkable growth while significantly increasing subscriber satisfaction,” said Jim Broemmer, chief executive officer of Adams Fiber. “By leveraging deep cloud insights, we’ve gone beyond managed Wi-Fi to deploy services like Arlo connected cameras. The ability to extend these services to the very edge of our subscribers’ expansive rural properties with the easy and fast-to-deploy u4hm sets us apart from the competition. Our subscribers expect reliable connectivity across every acre of their properties. Thanks to the extensive Calix systems portfolio and its ease of deployment, we can meet these expectations quickly with faster turn-up while reducing time to revenue.”

Calix Cloud, the insights engine on the Calix Platform, empowers broadband marketers to identify subscribers who would benefit most from new residential outdoor Wi-Fi packages, ensuring timely and targeted communications that accelerate time to market and revenue. For additional go-to-market support, BSPs can collaborate with Calix Customer Success Services. With access to the award-winning Market Activation program and the Electronic Content Builder (ECB), Calix customers can utilize thousands of customizable, agency-quality marketing assets to highlight the unique outdoor experiences they deliver—from streaming music while working in the garage to monitoring home security cameras.

“The Calix platform enables leading BSPs like Adams Fiber, ALLO, Garden Valley, Green Hills, Peoples, and Wave Rural Connect to differentiate their experience and brand in the communities they serve,” said Michael Weening, president and chief executive officer at Calix. “These BSPs have quickly expanded their consumer offerings with Calix GigaSpire outdoor Wi-Fi to grow revenue and subscriber satisfaction. In 15 minutes, the BSP’s Wi-Fi offering is now installed across the farm and lakefront, in the pool house or garage, and across large acreages—with zero additional operational complexity. With SmartLife™ and SmartBiz™, along with the industry’s most comprehensive Wi-Fi appliance portfolio, BSPs are able to rapidly differentiate their service inside and outside homes and businesses. The Calix team and our customers have once again raised the bar. Just wait until these BSPs launch our 1-mile outdoor GigaSpire.”

Explore how the Calix Broadband Platform and extensive portfolio of Wi-Fi systems enable BSPs of any size to deliver differentiating outdoor experiences that grow their business.

About Calix

Calix, Inc. (NYSE: CALX)—Calix is a cloud and appliance-based platform and managed services company. Broadband service providers leverage the Calix Broadband Platform, cloud, and managed services to simplify operations, engagement, and service; innovate for their consumer, business, and municipal subscribers; and grow their business and the communities they serve.

Our end-to-end platform and managed services democratize the use of data, enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.

This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/legal/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240604783823/en/

Press Inquiries:

Alison Crisci

919-353-4323

alison.crisci@calix.com

Investor Inquiries:

Jim Fanucchi

investorrelations@calix.com

Source: Calix, Inc.

FAQ

What is the Calix GigaSpire u4hm?

The Calix GigaSpire u4hm is a compact, weather-resistant Wi-Fi system that extends coverage up to 1,000 feet outdoors.

How does the Calix GigaSpire u4hm benefit broadband service providers?

It allows providers to deliver enhanced outdoor Wi-Fi experiences, increasing subscriber satisfaction and driving revenue growth.

Which broadband service providers are using the Calix GigaSpire u4hm?

BSPs such as Adams Fiber, ALLO Communications, Green Hills Communications, and others.

What is the deployment time for the Calix GigaSpire u4hm?

The system can be deployed in as little as 15 minutes.

How does the Calix Market Activation program support broadband providers?

The program offers customizable marketing assets to help BSPs promote their outdoor Wi-Fi offerings and accelerate market integration.

What are the key features of the Calix GigaSpire u4hm?

It includes weather resistance, 1,000+ feet coverage, and fast installation with Power over Ethernet capabilities.

How do Calix Wi-Fi systems improve user experience?

They enable seamless outdoor streaming, video conferencing, and security system integration.

What impact has the Calix platform had on broadband service providers?

It has enabled providers to offer differentiated services, improve subscriber satisfaction, and increase revenue.