Vionic Shoes Partners with Breast Cancer Research Foundation (BCRF) to Raise Funds for Critical Research

Rhea-AI Summary

Vionic, a supportive footwear brand, is donating 100% of proceeds from three special edition shoes to the Breast Cancer Research Foundation (BCRF) during October. They are committing at least $75,000 to support breast cancer research, highlighting a significant issue with one in eight women diagnosed in the U.S. The shoes include the Gemma Mule Slipper, Bella Toe Post Sandal, and Pismo Casual Sneaker, all designed with the signature 'pink' color and awareness bow. Vionic Cares, their philanthropic arm, emphasizes the importance of support and research in the fight against breast cancer.

Positive

• Vionic commits a minimum of $75,000 to BCRF from proceeds.
• The initiative raises awareness and funds for breast cancer research.
• Shoes feature exclusive designs, attracting customer engagement.

Negative

• None.

SAN RAFAEL, Calif., Oct. 6, 2021 /PRNewswire/ -- Style-driven supportive footwear brand, Vionic, will be donating 100% of proceeds, with a minimum commitment of $75,000, from three different awareness-themed silhouettes to the Breast Cancer Research Foundation (BCRF) during October Breast Cancer Awareness Month. This limited-edition line of Vionic best-sellers features its plush Gemma Mule Slipper, its sleek Bella Toe Post Sandal, and its earth-friendly, vegan-certified Pismo Casual Sneaker—all of which are signature "pink" in color and adorned with an iconic awareness bow. Monies raised will support BCRF's mission to prevent and cure breast cancer by advancing the world's most promising research.

Devastating statistics and a wide-reaching human element are just two reasons why Vionic supports this cause under its give-back-focused philanthropic branch, Vionic Cares. With one in eight women developing breast cancer over their lifetime in the U.S.— a new diagnosis every 2 minutes—Vionic is proud to be able to contribute to the ongoing and necessary research.

"Breast cancer is something that has impacted so many people who are close to our brand," said Chris Gallagher, co-founder of Vionic. "We support those that are enduring this disease, as well as the research, and the survivors, and we will never give up hope on finding a cure."

Featuring the brand's podiatrist-developed Three-Zone Comfort technology which empowers individuals to live healthy lives, from the ground up, the BCRF Vionic styles will be available on vionicshoes.com and at select Vionic Store locations for the month of October.

For more information about BCRF, visit www.bcrf.org.

About BCRF: Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can't stop now. Join us in fueling the world's most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org.

About Vionic

Vionic designs its Three-Zone Comfort technology into every shoe it makes, resulting in unparalleled stability, ultimate arch support, and cushioning. As pioneers in foot health with a global team of experts behind the brand, Vionic brings a fresh perspective to fashionable, supportive footwear. Featuring a wide range of silhouettes, premium materials, and thoughtful design for women and men, Vionic offers the style you want with the comfort you crave across a vast selection of active, casual & dress options, sandals, and slippers. Press features for Vionic include the cover of O, The Oprah Magazine, as well as coverage in InStyle, Women's Health, Buzzfeed, Refinery29, Men's Health, Travel + Leisure, People, and on The Today Show. For additional information about Vionic footwear, visit www.vionicshoes.com.

About Caleres (NYSE: CAL)

Caleres is the home of today's most coveted footwear brands and represents a diverse portfolio spanning all of life's styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Our collections have been developed and acquired to meet the evolving needs of today's assorted and growing global audiences, with consumer insights driving every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl's Shoes, and more. The Caleres story is most simply defined by the company's mission: Inspire people to feel great…feet first.

Contact: Amy Cunha, 415-350-3154, amy@bigpicpr.com

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SOURCE Vionic

FAQ

What is Vionic's commitment to breast cancer research in October 2021?

Vionic is donating 100% of proceeds from select shoes, with a minimum commitment of $75,000, to the Breast Cancer Research Foundation (BCRF).

Which products are part of Vionic's breast cancer awareness initiative?

The products include the Gemma Mule Slipper, Bella Toe Post Sandal, and Pismo Casual Sneaker, all in a signature pink color.

What is the purpose of Vionic's donation to BCRF?

The donation aims to support ongoing research to prevent and cure breast cancer.

How does Vionic plan to raise awareness for breast cancer?

Vionic is launching a limited-edition line of shoes with special designs to promote awareness during Breast Cancer Awareness Month.

What technology is used in Vionic footwear?

Vionic footwear features Three-Zone Comfort technology, providing stability and arch support.

When does Vionic's breast cancer awareness campaign take place?

The campaign runs throughout October, coinciding with Breast Cancer Awareness Month.

Where can customers purchase the special edition Vionic shoes?

The shoes will be available on vionicshoes.com and at select Vionic Store locations.