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Rykä Partners with Chanel Miller on Limited-Edition Courage Sneaker
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Rykä has partnered with Chanel Miller to launch the Courage Sneaker, a limited-edition athletic shoe featuring original illustrations by Miller. This initiative supports Futures Without Violence and its upcoming Courage Museum. Rykä will donate $25,000 from sales to the organization, which focuses on preventing gender-based violence. The sneaker embodies messages of courage and self-acceptance, with proceeds aimed at fostering awareness and change. Available exclusively on Rykä's website, it honors women's empowerment and community support.
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Collaboration with Chanel Miller enhances brand visibility and appeal.
Donation of $25,000 directly supports Futures Without Violence's initiatives.
Product aligns with Rykä's commitment to women's empowerment and community involvement.
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Collaboration to Benefit Futures Without Violence
ST. LOUIS--(BUSINESS WIRE)--
As the first company to make athletic shoes especially fit for women and as a supporter of trailblazing women, Rykä has teamed up with Chanel Miller—author of Know My Name, artist, and survivor—on the Courage Sneaker, an inspiring, limited-edition shoe release. This exclusive design of Rykä’s top-performing Dynamic Pro style features original illustrations by Chanel. These illustrations were created for Futures Without Violence and dedicated to its forthcoming Courage Museum.
Rykä Partners with Chanel Miller on Limited-Edition Courage Sneaker (Photo: Business Wire)
Introduced to the world as Emily Doe in the victim impact statement she wrote following her assault on Stanford University’s campus, Chanel has since shared her name and her experience publicly, prompting change to California law and inspiring thousands of fellow survivors to come forward and share their stories. Her illustrations tell a story of courage, love, and self-acceptance. The main character, the lion, is a symbol of courage, while the graphic treatment of the text is spread like a mantra throughout the upper print. Inside, there is a special message for the wearer on the insole from Chanel: “Love is where courage is born.” The design is accented with Chanel’s favorite color, cherry blossom pink.
“Courage is a term that is often affiliated with bravado and chest puffing. The lion I created is very gentle and curious. Courage is staying present, not running away from the feelings that catch up to you, listening to what your mind is saying when it’s not suffocated by distractions. Courage is getting to know and accept yourself,” said Chanel.
She continues, “I love that this sneaker will serve as a foundation for your body. That even if there’s chaos in your mind, you can take a moment to feel solid wherever you are standing.”
The Rykä brand believes in the importance of supporting women forging new paths. Rykä’s founder, Sheri Poe, was not only a trailblazer in the women’s athletic footwear market, but also an outspoken sexual assault survivor. She gave voice to a topic that was silenced at that time, and it is Rykä’s goal to pay tribute to her mission with this collaboration.
“Futures Without Violence is the perfect organization for us to partner with on our first-ever charitable collaboration,” said Debbie Krivelow, SVP and General Manager – Rykä. “Upon our initial conversation, they immediately connected with our brand story and believed we could share their important mission through this unlikely vehicle (shoes). It is a big responsibility and honor that we are proud to stand behind.”
Rykä will donate $25,000 of the proceeds of this shoe to directly benefit Futures Without Violence’s Courage Museum—an immersive learning experience that will encourage visitors to imagine and work toward a world without violence, hate, and discrimination.
“We are so proud to collaborate with Chanel Miller and Rykä on this innovative cause-marketing program to raise funds and awareness for the Courage Museum,” said Rachael Smith Fals, SVP, Futures Without Violence. “It is a bold and beautiful reminder that each of us has the power to harness courage for ourselves and each other in all that we do, to create safer and more equitable homes and communities for everyone.”
Chanel’s message has inspired the Rykä brand team, along with countless others worldwide. With this collaboration, Rykä is asking their community to post a picture and tag a courageous woman she admires with #stronglike to join in celebrating courage and strength in all women and raising awareness for gender-based violence.
“Other women are the only reason I’m here today, visible and doing well,” said Chanel. “Whenever I feel depleted or have a hard time finding my way forward, I look to the women around me. This work is not about charging forward on your own, it’s about remembering you have a community around you who is there to share in your pains and joys.”
The Courage Sneaker is available exclusively on Rykä.com while supplies last.
About Rykä
Rykä was the first company to make athletic shoes fit for a woman’s foot. Since our founding by trailblazer Sheri Poe in 1987, our shoes have been designed specifically for a woman's unique foot shape, muscle movement, and build—not just a sized-down version of a man's shoe. It’s a research-driven approach that ensures a secure fit with unparalleled support where women need it most. We call it our Made For Women fit.
Today, we continue to dedicate ourselves and our products to the needs of women. What started with a shoe has become a fearless female community who believes women deserve better. Better shoes, better rights, a better world. BECAUSE WHEN WOMEN COME TOGETHER, WE WILL CHANGE THE WORLD.
About Caleres (NYSE: CAL):
Caleres is a diverse portfolio of global footwear brands. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Famous Footwear offers great casual and athletic brands for the entire family with convenient, curated, affordable collections. Sam Edelman keeps expressive women in step with the latest trends in a playful, whimsical way. Naturalizer shoes are beautiful from the inside out, with elegant simplicity and legendary fit re-imagined for today’s consumer. Allen Edmonds combines old world craft with new world technology to create luxe footwear for the discerning man who wants sophisticated, modern classics. Rounding out our family of brands are Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Blowfish Malibu, Bzees, Circus by Sam Edelman and Rykä . Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.
About Chanel Miller:
Chanel Miller is a writer and artist. Her memoir, Know My Name, was a New York Times bestseller, a New York Times Book Review Notable Book, and a winner of the National Book Critics Circle Award, the Dayton Literary Peace Prize, the Ridenhour Book Prize, and the California Book Award. It was also a best book of the year in Time, The Washington Post, Chicago Tribune, NPR, and People, among others. She was named one of the Forbes 30 Under 30 and a Time Next 100 honoree, and was a Glamour Woman of the Year honoree under her pseudonym Emily Doe. Her first art exhibition, titled I WAS, I AM, I WILL BE, is on display at San Francisco's Asian Art Museum. Chanel is currently collaborating with Futures Without Violence on the upcoming Courage Museum.
About Futures Without Violence:
For more than 30 years, Futures Without Violence (FUTURES), a leading national health and social justice organization, has been at the forefront of ending and preventing gender-based violence and helping survivors heal and seek justice. Through evidence-informed and healing-centered programs, policy, advocacy, and public education campaigns, FUTURES has helped reduce the incidence of violent crimes against adult women in the United States by 60+%, while changing social norms that support violence and discrimination in our homes, schools, workplaces, and communities.
In 2023, FUTURES will introduce the Courage Museum, a bold new platform for public education and action designed to enlist individuals and communities in concrete solutions to prevent and heal from violence, particularly gender-based violence.
The Courage Sneaker is a limited-edition athletic shoe created in collaboration with Chanel Miller, featuring original illustrations and supporting Futures Without Violence.
How much money is Rykä donating to Futures Without Violence?
Rykä is donating $25,000 from the sale of the Courage Sneaker to Futures Without Violence.
Where can I buy the Courage Sneaker?
The Courage Sneaker is available exclusively on Rykä's website while supplies last.
What organization does Rykä support with the Courage Sneaker?
Rykä supports Futures Without Violence, an organization focused on preventing gender-based violence.
What is the Courage Museum?
The Courage Museum is an upcoming initiative by Futures Without Violence aimed at public education and action against violence.
