LET THE PICK, PICK YOUR MOMENT!

Rhea-AI Summary

Canon U.S.A. introduces the PowerShot PICK Active Tracking PTZ Camera, a hands-free solution for capturing candid photos and videos automatically. Launched on July 12, 2022, the camera features 340 degrees of pan movement, 3x optical zoom, and voice command capabilities. Initially successful in Japan, the product is now available in the U.S. through a collaboration with Indiegogo. Priced at $499.99, shipping is expected to start late summer 2022.

Positive

• Successful launch in the U.S. market following positive reception in Japan.
• Features advanced technology such as face detection and voice commands, appealing to tech-savvy consumers.

Negative

• Potential competition from other brands in the PTZ camera market could affect sales.
• The retail price of $499.99 might limit accessibility for budget-conscious consumers.

CANON U.S.A. INTRODUCES POWERSHOT PICK ACTIVE TRACKING PTZ CAMERA TO U.S. MARKET

MELVILLE, N.Y., July 12, 2022 /PRNewswire/ -- Canon U.S.A., Inc., a leader in digital imaging solutions, is releasing a new product: the PowerShot PICK Active Tracking PTZ Camera. This portable camera offers a hands-free solution for capturing candid photos and videos automatically*.

Many of us find that capturing content can interrupt the moment, resulting in a forced posed look. The PowerShot PICK can be the solution. Its face-detecting and tracking technology helps ensure that smiles and more can be detected, when set up through the corresponding app, and the PowerShot PICK will automatically move its camera to capture it all.

Previously, the product saw great success with a leading crowdfunding platform in Japan. Due to that success, Canon collaborated with Indiegogo, a similar platform in the United States, which now leads to the official introduction of the PowerShot PICK in the United States.

The PowerShot PICK offers a wide range of features, including: 

• Approximately 340 degrees of Pan movement and Tilt capabilities between -20 to 90 degrees
• 3x optical zoom and 4x digital zoom
• 19-57mm focal length (35mm equiv.) and automatic image stabilization
• Active Tracking with Auto Capture
• Battery Powered
• Select Voice Commands
• 11.7MB photos and Full-HD 1080 60p video with movie rates of 59.94, 29.97, and 23.98 frames per second (FPS)

The PowerShot PICK requires the MiniPTZ mobile app for compatible iOS, iPadOS, and Android devices. The app includes capabilities like configuration settings, manual remote control of the camera¹, automatically generated highlight videos (iOS only), and the ability to browse through and select favorite moments for download.

The PowerShot PICK is also a great way to capture your next social media post or home video. Whether you want to film a cooking tutorial or dance video, the PICK can easily record them. The PowerShot PICK is equipped with select voice commands. Let's say you want to record a dance video. Say, "Hello PICK, record a video!" It's as easy as that. The PICK is compact and convenient. Lightweight and battery powered, this product is great for everyone who wants to easily capture candid photos and videos almost anywhere.

Price & Availability 

The PowerShot PICK will be available for an estimated retail price of $499.99². Shipping is currently scheduled to begin late summer 2022.

For more information, please visit usa.canon.com 

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36 consecutive years^† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. was featured in Newsweek's Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and satisfaction at work. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

*Requires smart phone Bluetooth and iOS 12 or higher, iPadOS 13 or higher or Android 8.0 and up. Phone pairing through Canon MiniPTZ App required initial setup and access to certain features.

¹ Connection through remote control depends on connectivity.

² Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

^† Number of patents for 2021 are based on figures released by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are based on information issued by the United States Patent and Trademark Office.

 

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SOURCE Canon U.S.A., Inc.

FAQ

What is the price of Canon's PowerShot PICK camera?

The estimated retail price of the PowerShot PICK is $499.99.

When will the PowerShot PICK be available for shipping?

Shipping for the PowerShot PICK is scheduled to begin in late summer 2022.

What unique features does the PowerShot PICK offer?

The PowerShot PICK includes features like 340 degrees of pan movement, 3x optical zoom, and voice command capabilities.

Where can I find more information about the PowerShot PICK?

More information can be found at usa.canon.com.

What technology does the PowerShot PICK use for tracking?

The camera uses face-detecting and tracking technology to capture moments automatically.