Slim Jim Partners with Crypto-Enabled DogeDrip to Offer New, Branded Doge-Themed Merchandise

Rhea-AI Summary

Slim Jim, a leading protein snack brand, has launched Doge-themed merchandise in partnership with DogeDrip, a startup from the Dogecoin community. The collection includes limited-edition t-shirts and a baseball cap, available for purchase using cryptocurrency or cash. The shirts are priced at $24.69, and the cap at $21.69. This move follows Slim Jim's successful first NFT charity auction that raised $26,000 for World Central Kitchen. The collaboration highlights Slim Jim's innovative approach in the crypto space, appealing to its meme-loving fanbase.

Positive

• Successful launch of Doge-themed merchandise appealing to the Dogecoin community.
• Merchandise available for purchase in cryptocurrency, enhancing brand innovation.
• Previous NFT auction raised $26,000 for charity, showcasing commitment to social causes.

Negative

• None.

CHICAGO, Oct. 12, 2021 /PRNewswire/ -- Slim Jim, America's iconic protein snack, continues its support of the Doge community and its mission to Do Only Good Every Day with the launch of Doge-themed merchandise on dogedrip.co today at 4:20 p.m. EDT. DogeDrip is a startup founded and run by members of the online Dogecoin community. The merchandise comes on the heels of Slim Jim's first NFT charity auction this past Spring, which resulted in a $26,000 donation to support World Central Kitchen.

Slim Jim - one of the first CPG brands to engage in the crypto space - partners with Crypto-Enabled DogeDrip

"Slim Jim is one of the first CPG brands to engage in the crypto space, with the Spring 2021 auction of our first NFT, Rocket Stick Special Edition, which raised funds for World Central Kitchen," said Sarah Littel, Slim Jim brand lead at Conagra Brands. "We're excited to take it to the next level with DogeDrip, heeding the call of the very supportive Doge community to finally offer items that can be purchased with cryptocurrency." 

With their shared focus on meme culture and disrupting the status quo, the Slim Jim and Doge communities are a natural fit. In fact, Slim Jim's meme strategy propelled the brand's meteoric rise on Instagram and the birth of the 1.3 million strong Long Boi Gang community.  

The new limited-edition Slim Jim merchandise includes two Doge-themed t-shirts and a baseball cap that can be purchased in cryptocurrency or as cash payment on dogedrip.co while supplies last. The shirts include the Seductive Doge design (a black t-shirt with the Doge face superimposed on an illustrated version of the Slim Jim 'eat me' guy from the brand's iconic 1990s' commercials) and the Rocket Doge design (a yellow t-shirt with the Doge surrounded by mini red rockets). The shirts are offered at $24.69, and the hat is available for $21.69 (plus shipping). 

Since its inception, the online Doge community, with the iconic Shiba Inu Doge as its meme-generating mascot, is on a mission to Do Only Good Every day. In celebration of its new partnership with DogeDrip, Slim Jim will continue supporting this mission with an additional one-time donation to World Central Kitchen (WCK). WCK is a non-profit organization that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and Slim Jim®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.

About DogeDrip 

DogeDrip is a startup founded and run by members of the online Dogecoin community that is dedicated to standardizing the utility of cryptocurrency. DogeDrip helps connect people with the Doge mission to Do Only Good Everyday with like-minded brands. For more information, visit www.dogedrip.co

For all media inquiries, please contact:
Amy Morgan
Conagra Brands
(312) 549 -5516
amy.morgan@conagra.com

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SOURCE Conagra Brands, Inc.

FAQ

What is the new product launch by Slim Jim related to cryptocurrency?

Slim Jim has launched Doge-themed merchandise in collaboration with DogeDrip, allowing purchases using cryptocurrency.

How much do the new Slim Jim Doge-themed products cost?

The t-shirts cost $24.69, and the baseball cap is priced at $21.69.

What charity was supported by Slim Jim's previous NFT auction?

Slim Jim's previous NFT auction raised $26,000 for World Central Kitchen.

What is DogeDrip and its connection to Slim Jim?

DogeDrip is a startup from the Dogecoin community that partners with Slim Jim to offer Doge-themed merchandise.

When was the Slim Jim and DogeDrip merchandise launched?

The Doge-themed merchandise was launched on October 12, 2021, at 4:20 p.m. EDT.