Gardein Kicks Off Plant-Based Double Take Challenge On National Look Alike Day

Rhea-AI Summary

On April 20, 2021, Gardein, a brand of Conagra Brands (NYSE: CAG), launched the "Plant-Based Double Take Challenge" in celebration of National Look Alike Day. The initiative encourages consumers to recreate their favorite meat dishes using Gardein products, featuring a collection of four new plant-based recipes created by the Potash Twins. Participants can enter the challenge until May 20 by sharing their creations on social media or through the Gardein website. This partnership aims to inspire a shift towards plant-based eating.

Positive

• Launch of the 'Plant-Based Double Take Challenge' encourages consumer engagement.
• Collaboration with the Potash Twins can enhance brand visibility and appeal.

Negative

• None.

CHICAGO, April 20, 2021 /PRNewswire/ -- In celebration of National Look Alike Day, Gardein, a brand of Conagra Brands, Inc. (NYSE: CAG), is challenging consumers to do a double take and turn their favorite meaty meals meatless. The Potash Twins, best known as the Food Network's Takeout Twins, have joined Gardein to ask budding chefs to swap out the meat in their favorite dishes as part of the "Plant-Based Double Take Challenge." Ten lucky winners will join the brothers for a seat at a virtual cooking class and dinner.

For inspiration, the twins created a collection of four plant-based recipes, modeling their creations off popular restaurant recipes. Their new dishes include:

• Chick'n Parm Bites with Gardein Crispy Golden Chick'n Nuggets
• Chips and Guac "Egg Rolls" with Gardein Beefless Tips and Street Corn Salsa
• Plant-based Butter Chick'n Salad Sandwich with Gardein Plant-based Chick'n Strips
• Fishless Fish and Chips Burrito with Gardein Fishless Filets and Creamy Pea Puree and Tartar Sauce

Between now and May 20th, consumers can enter for a chance to win the Plant-Based Double Take Challenge. To enter, simply swap out the meat and recreate a favorite dish using Gardein. Creations can be submitted at GardeinDoubleTake.com or by posting a photo and tagging @Gardein, including the hashtag #GardeinSweepstakes to enter on Instagram or Twitter.  NO PURCHASE NECESSARY. See website for details.

"We're excited to partner with the best lookalikes chefs around, Adeev and Ezra Potash on National Look Alike Day," said Jill Dexter, Vice President and General Manager at Conagra Brands. "We hope the Takeout Twins' recipes serve as inspiration for others to make their favorite meals meatless with Gardein."

"As vegetarians growing up, we are very familiar with a plant-based lifestyle and are thrilled to be partnering with Gardein to show people how tasty it can be. As we do in our own series, we are excited to show people how easy it is to recreate your favorite dishes at home," said the Potash Twins.

For more information on Gardein's full collection of plant-based beef, chicken, pork, and fish alternatives, visit gardein.com or look for Gardein in the frozen aisle. For the featured recipes from the Takeout Twins' visit readyseteat.com.

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.

For all media inquiries, please contact:
Dan Skinner, Conagra Brands
312-549-5636
dan.skinner@conagra.com

www.gardein.com  

 

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SOURCE Conagra Brands, Inc.

FAQ

What is the Plant-Based Double Take Challenge by Gardein?

The Plant-Based Double Take Challenge is a campaign encouraging consumers to recreate their favorite meat dishes using Gardein products, launched on April 20, 2021.

Who are the Potash Twins collaborating with Gardein?

The Potash Twins, known from the Food Network's 'Takeout Twins', are collaborating with Gardein to promote plant-based recipes as part of the challenge.

How can I participate in Gardein's Plant-Based Double Take Challenge?

You can participate by swapping out meat in your favorite dishes with Gardein products, sharing your creations on social media, or submitting them on the Gardein website until May 20, 2021.

What are some recipes featured in the Plant-Based Double Take Challenge?

Some featured recipes include Chick'n Parm Bites, Chips and Guac 'Egg Rolls', Plant-based Butter Chick'n Salad Sandwich, and Fishless Fish and Chips Burrito.

When does the Gardein Plant-Based Double Take Challenge end?

The challenge runs until May 20, 2021.