Famous Queso; Fresh Recipes -- RO*TEL® And VELVEETA® Offer New Ways To Enjoy A Classic Combo This Fall

Rhea-AI Summary

Conagra Brands (NYSE: CAG) announces the return of Famous Queso as a seasonal favorite, providing new recipes to enjoy it in smaller gatherings during 2020. RO*TEL, VELVEETA, and ReadySetEat.com emphasize versatility with recipes such as Chicken Queso Soup, Crunchy Breakfast Queso Wraps, and Pretzel Knots with Beer Queso. Conagra aims to adapt to changing consumer preferences, promoting comfort food suitable for any occasion. Brett Castle, brand director, highlights the importance of culinary creativity in today's dining landscape.

Positive

• Introduction of new recipes enhances consumer engagement.
• Focus on adapting to smaller gatherings reflects consumer trends.
• Association with established brands like RO*TEL and VELVEETA boosts brand visibility.

Negative

• Limited market impact if consumer interest in traditional queso diminishes.
• Potential reliance on seasonal sales may affect year-round revenue.

CHICAGO, Nov. 11, 2020 /PRNewswire/ -- As the weather turns chillier, with leaves and footballs flying through the air, a warm fall staple makes a return – Famous Queso. With Famous Queso fans enjoying this delcious yet simple recipe in smaller groups in 2020, RO*TEL^®, VELVEETA^®  and ReadySetEat.com, the digital recipe hub of Conagra Brands, Inc. (NYSE: CAG), have created new ways to make Queso central to your festivities, no matter the size of the crowd.

The Famous Queso recipe remains an unaltered classic – RO*TEL's signature blend of diced tomatoes and zesty green chilies are paired with the smooth creaminess of liquid gold VELVEETA, then warmed in a microwave or over a stovetop. Looking for ways to savor this dish beyond the traditional bowl with chips for dipping? ReadySetEat.com has you covered with these fresh ideas, including:

Chicken Queso Soup: A queso-infused twist on Chicken Tortilla Soup, a hearty bowl is a warm, satisfying addition for any occasion.

Crunchy Breakfast Queso Wraps: Early kickoffs call for delcious gameday fuel, and with hash browns and bacon joining your "homegating" crew, this queso-inspired breakfast is certain to be a hit.

Pretzel Knots with Beer Queso: Don't let the question of "What to do with queso?" tie you up in knots. These soft-pretzel knots are easy to prepare using pizza dough, while a beer cheese variation adds a dimension of flavor to your Famous Queso.  

In addition, queso-themed cornbread, chicken pot pie and Southwest Lasagna recipes are available at readyseteat.com/recipes/queso-recipes or by searching "Queso" from the ReadySetEat.com home page.

"Famous Queso season looks a little different this year," said Brett Castle, brand director, Conagra Brands. "We are proud of the creations from our ReadySetEat team that offer new ways to enjoy RO*TEL and VELVEETA together. Famous Queso remains the perfect warm, delcious dish for any home occasion."  

For more recipe inspiration with RO*TEL, and to see the full collection of flavors that can add another twist to Famous Queso, visit www.ro-tel.com. VELVEETA is a brand of The Kraft Heinz Company.  

About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye^®, Marie Callender's^®, Banquet^®, Healthy Choice^®, Slim Jim^®, Reddi-wip^®, and Vlasic^®, as well as emerging brands, including Angie's^® BOOMCHICKAPOP^®, Duke's^®, Earth Balance^®, Gardein^®, and Frontera^®, offer choices for every occasion. For more information, visit www.conagrabrands.com.

About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

For more information, please contact:
MEDIA: Dan Skinner
312-549-5636
dan.skinner@conagra.com

 

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SOURCE Conagra Brands, Inc.

FAQ

What is the significance of Famous Queso for Conagra Brands (CAG)?

Famous Queso is a seasonal favorite for Conagra Brands, emphasizing comfort food during fall.

What new recipes did Conagra Brands (CAG) introduce for Famous Queso?

Conagra has introduced recipes like Chicken Queso Soup, Crunchy Breakfast Queso Wraps, and Pretzel Knots with Beer Queso.

How is Conagra Brands (CAG) addressing changing consumer preferences?

Conagra is providing versatile recipes for smaller gatherings and promoting comfort food to align with consumer trends.

What brands are associated with Famous Queso?

Famous Queso features ingredients from well-known brands such as RO*TEL and VELVEETA.