Citi Launches “True Name” Feature with Mastercard Across the U.S.
Citi has launched a new initiative allowing transgender and non-binary individuals to use their chosen names on eligible credit cards in collaboration with Mastercard. This feature, termed 'True Name,' aims to enhance recognition and empowerment for customers. Eligible cardholders can request new cards featuring their self-identified names and will soon be able to interact with customer service using these names. Citi's commitment to LGBTQ+ equality is reaffirmed through this initiative and its perfect score on the Human Rights Campaign's Corporate Equality Index for 16 consecutive years.
- Launch of 'True Name' feature enhances customer recognition for transgender and non-binary individuals.
- Positive feedback from the LGBTQ+ community indicating a reduction in significant challenges.
- Citi shows commitment to LGBTQ+ equality, bolstering brand reputation.
- None.
NEW YORK--(BUSINESS WIRE)--Today, Citi announced that it is offering transgender and non-binary people the ability to use their chosen name on eligible credit cards. This launch, in conjunction with Mastercard, provides eligible U.S. Branded credit card customers with the option to use their self-identified chosen first name on credit cards.
Effective immediately, eligible existing credit cardmembers will be able to request a new credit card, which displays their chosen name. In the coming weeks, customers will also be able to be serviced by their chosen name when they call into customer service and also across online and mobile access points.
“At Citi, we are passionate about helping to ensure our customers feel recognized, accepted and empowered to be their true selves,” said Carla Hassan, Citi Chief Marketing Officer. “We’re incredibly proud to launch the True Name feature, through our relationship with Mastercard, because we strongly believe that our customers should have the opportunity to be called by the name that represents who they really are.”
“Since introducing the True Name feature, we’ve received incredible feedback from our partners and allies within the transgender and non-binary communities on how the capability has eased a major pain point in their lives,” said Cheryl Guerin, EVP marketing & communications for Mastercard. “By working with Citi and its significant network, we’re thrilled that we’ll be able to extend the reach and impact of the True Name initiative.”
Citi’s launch of Mastercard’s True Name feature is an extension of the bank’s ongoing commitment to the LGBTQ+ community. Not only is Citi an active advocate for LGBTQ+ equality – most recently signing an amicus brief urging the Supreme Court to prohibit workplace discrimination on the basis of sexual orientation and gender identity in the United States and a letter to the Prime Minister advocating for trans equality in the United Kingdom – but we are committed to helping create an equitable and inclusive culture, where we all recognize and respect how our identities affect our experiences. Also, for sixteen consecutive years, Citi has received a perfect score on the Human Rights Campaign Foundation's Corporate Equality Index (CEI), a national survey that benchmarks corporate policies and practices for LGBTQ+ workplace equality.
To learn more, visit citi.com/updatemyname.
Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
