Baozun Sets New Total Order Value Record of RMB16.50 Billion for Extended 11.11 Festival 2020
Baozun Inc. (BZUN) reported a record total order value of RMB16.50 billion during the 2020 11.11 Shopping Festival, marking a 54.8% increase year-over-year. Over the eleven-day period from November 1 to 11, the company processed 41 million orders, a 35% rise from the previous year. To accommodate the surge, Baozun enhanced its technology infrastructure, enabling processing of up to five million orders per hour. The dual shopping window initiated by Tmall allowed for extended marketing efforts, enhancing customer engagement and order fulfillment efficiency.
- Total order value reached RMB16.50 billion, a 54.8% year-over-year increase.
- Processed 41 million orders during the festival, up 35% from last year.
- Enhanced technology infrastructure to handle up to five million orders per hour.
- None.
SHANGHAI, China, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX:9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that the total order value settled through payment gateways on all of the Company’s e-commerce channels reached a record RMB16.50 billion for the eleven-day period around the 2020 11.11 Shopping Festival (“11.11 Festival”), an increase of
To support the expected surge in orders and maximize traffic acquisition for its brand partners, Baozun upgraded its dynamic technology system, expanding capacity to processing of up to five million orders per hour. It also launched a variety of automated SKU planning and launch tools, short-video processing, and sales intelligence applications for its proprietary Retail Operation Support System (“ROSS”) to promote greater efficiency across its platform.
In addition to the customary peak event on November 11, this year Tmall launched an additional peak shopping window, for the first time ever, between November 1 and November 3. The extended shopping period enabled merchants to double up on promoting their products to consumers across China. The dual shopping window created a need for extended marketing while the increase in pre-sales boosted demand for logistics solutions and services. Baozun’s core e-commerce infrastructure, including logistic and supply chain, fully leverages algorithms to optimize real-time monitoring of big data across the entire order flow process, beginning with pre-sales, significantly improving order fulfillment speed and overall customer experience. Baozun also introduced several digital marketing data analysis tools, to provide comprehensive marketing and interactive initiatives for targeted and differentiated consumer groups across O2O scenarios, which was critical for driving conversion and engagement throughout the entire 11.11 Festival.
Mr. Vincent Qiu, Chief Executive Officer of Baozun, commented, “We are pleased to report yet another year of record 11.11 Festival results, with the total number of orders increasing by
About Baozun Inc.
Baozun is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.
For more information, please visit http://ir.baozun.com.
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For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
Christensen
In China
Mr. Andrew McLeod
Phone: +852-2232-3941
E-mail: baozun@christensenir.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@christensenir.com
Source: Baozun Inc.
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