Baozun’s Total Order Value for the 2022 11.11 Shopping Festival Exceeded RMB21.5 Billion

Rhea-AI Summary

Baozun Inc. (NASDAQ: BZUN) reported a record total order value during the 2022 11.11 Shopping Festival, exceeding RMB21.5 billion, a 12.3% increase from 2021. The festival ran from October 31 to November 11, 2022, featuring participation from 125 brands. Highlights include two stores exceeding RMB1 billion in orders and significant growth among invested brands, with total order value rising by 263%. Baozun's operational strategy, focused on technology and innovation, ensured seamless customer service despite challenges from Covid and the macro-environment.

Positive

• Total order value for 2022 11.11 Festival exceeded RMB21.5 billion, up 12.3% year-over-year.
• 125 brands participated, showcasing an omni-channel approach.
• Two stores surpassed RMB1 billion in total order value.
• Total order value of six brands invested by Baozun grew by 263% year-over-year.

Negative

• None.

SHANGHAI, China, Nov. 11, 2022 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced a record high total order value for the 2022 11.11 Shopping Festival (“11.11 Festival”).

This year’s 11.11 Festival started at 20:00:00, China time, on October 31, 2022, and continued uninterrupted for 11 days through November 11, 2022. The total order value settled through payment gateways on all of the Company’s e-commerce channels for the 2022 11.11 Festival exceeded RMB21.5 billion, an increase of 12.3% compared to the same period in 2021.

Key highlights of this year’s 11.11 Festival include:

• 125 brands participated with an omni-channel approach
• 2 stores surpassed total order value RMB1 billion
• 21 stores surpassed total order value RMB100 million
• 125 stores surpassed total order value RMB10 million
• 205 stores grew total order value year-over-year, of which, 62 stores achieved growth of over 100%
• Total order value of six brands invested by Baozun, grew by 263% year-over-year to RMB50 million, of which, four achieved growth of over 100%
• The Company operated nine regional service centers to ensure seamless customer service and minimize logistics disruptions
  

Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “Despite Covid-related interruptions and a challenging macro-environment, our team proactively prepared and effectively mobilized nation-wide resources to maintain our operations and support our partners’ success. Over the past 15 years, technology and innovation has been at the heart of our services. As we evolve into a technology-driven, omni-channel commerce player, we are committed to empowering brands, serving China commerce, and continuously enhancing the shopping experience for Chinese consumers.”

About Baozun Inc.

Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry, and a digital commerce enabler in China. Baozun Inc. empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated and technology-empowered one-stop solutions for China e-commerce services address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer service, warehousing and fulfillment.

For more information, please visit http://ir.baozun.com.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the Company’s filings with the U.S. Securities and Exchange Commission and the Company’s announcements, notices or other documents published on the website of the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release and is based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update such information, except as required under the applicable law.

Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com

Baozun Inc.

FAQ

What was the total order value for Baozun during the 2022 11.11 Shopping Festival?

Baozun's total order value for the 2022 11.11 Shopping Festival exceeded RMB21.5 billion.

How much did Baozun's total order value increase compared to 2021?

The total order value increased by 12.3% compared to the same period in 2021.

What was the duration of the 2022 11.11 Festival?

The 2022 11.11 Festival ran from October 31 to November 11, 2022.

How many brands participated in the 2022 11.11 Festival?

A total of 125 brands participated in the 2022 11.11 Festival.

What notable achievements did Baozun have during the 2022 11.11 Festival?

Two stores surpassed RMB1 billion in total order value, and the total order value of invested brands grew by 263%.