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Byrna Technologies Holds Private Less-Lethal Security Onboarding & Training Event at Sony Pictures Studios, A New Byrna Customer

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Byrna Technologies Inc. (NASDAQ: BYRN) recently conducted its first training program for private security at Sony Pictures Studios, equipping security personnel with the Byrna HD Plus non-lethal platform. The training, attended by over 50 participants, aimed to ensure the effective use of Byrna's technology in real-world scenarios. Sony's selection of Byrna after evaluating various non-lethal solutions highlights the Byrna HD's effective range and reliability. CEO Bryan Ganz expressed satisfaction with the partnership, emphasizing Byrna's capabilities in enhancing security.

Positive
  • Sony Pictures has selected the Byrna HD Plus as its standard non-lethal option, indicating strong market demand.
  • Over 50 security personnel were trained and certified in the use of Byrna's product, enhancing its visibility and credibility.
  • The Byrna HD Plus provides a 60-foot effective range, making it a competitive choice in the non-lethal security market.
Negative
  • None.

ANDOVER, Mass., June 24, 2021 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) (CSE: BYRN) ("Byrna" or "the Company") today announced that the Company recently conducted its first on-site training program for private security at Sony Pictures Studios in Culver City. The purpose of the event was to train and certify Sony's security personnel in the safe and effective use of the Byrna less-lethal platform, with which Sony has equipped its security team for use in patrolling the studio's 53-acre studio as well as other locations in Southern California. For a video demonstration of the training program, please click here.

Sony selected Byrna after testing a number of non-lethal solutions. Rob Esperaza, Director of Security at Sony Pictures Entertainment, commented on Sony's search for a less-lethal solution for its security team. "We looked into several non-lethal options before selecting the Byrna HD Plus.  We were looking for an effective tool to control a variety of security risks that would provide distance and time - two important considerations when engaging targets. The Byrna HD's 60-foot effective range and multiple round capability provide exactly what we were looking for in a reliable, cost-effective, solution that our officers can wear on their belts."

The training program included a classroom session, range time and situational training in a variety of simulated real-world scenarios. In total, over 50 participants were in attendance, including representatives from two other Hollywood studios, three local police departments, and GSG Security, a national private security firm.

Esperaza continued, "We were also impressed with the knowledge and professionalism of the Byrna team and the quality of the training program. Our officers have varied backgrounds and experience with firearms, and we needed a solution that everyone could be comfortable using. The Byrna trainers were well-prepared and trained our team using scenarios based on the real-life situations they confront on the job. By the end of the day, everyone was comfortable with the Byrna HD and the entire team was certified."

Bryan Ganz, CEO of Byrna Technologies, stated, "We are very pleased that the Byrna HD Plus, the professional version of our Byrna HD, was selected by Sony Studios as the standard non-lethal option for Sony's security officers and guards and enjoyed the opportunity to demonstrate Byrna's capabilities."

About Byrna Technologies Inc. 
Byrna is an emerging non-lethal technology company, specializing in the development and manufacture of innovative less lethal equipment and munitions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna®HD personal security device, which looks to be the leading choice in the consumer and private security markets for non-lethal home protection, personal safety, and security.

About the Byrna® HD Plus
The Byrna HD is a handheld, CO2 powered, non-lethal option for home safety and personal security with the form factor of a compact handgun. It provides a safety zone of 60 feet and comes with multiple easily reloadable magazines that can hold five .68 caliber hard kinetic rounds or highly effective payload rounds designed to burst on impact. Payload rounds include the Company's proprietary chemical irritant and pepper rounds designed to burn an assailant's eyes and respiratory system upon contact. The Byrna HD Plus has certain additional features designed for security professionals.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/byrna-technologies-holds-private-less-lethal-security-onboarding--training-event-at-sony-pictures-studios-a-new-byrna-customer-301318881.html

SOURCE Byrna Technologies Inc.

FAQ

What is the significance of Byrna's training program at Sony Pictures?

Byrna's training program at Sony Pictures signifies their entry into a major client relationship, enhancing the visibility of their non-lethal solutions.

How many participants attended the Byrna training program at Sony?

Over 50 participants attended the Byrna training program at Sony Pictures Studios.

What product did Sony Pictures select from Byrna Technologies?

Sony Pictures selected the Byrna HD Plus as its standard non-lethal security solution for its security personnel.

What is the effective range of the Byrna HD Plus?

The Byrna HD Plus has an effective range of 60 feet.

Who commented on the effectiveness of Byrna's training program?

Rob Esperaza, Director of Security at Sony Pictures, commented on the effectiveness and professionalism of Byrna's training program.

Byrna Technologies, Inc.

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