ANDY POLLACK JOINS BYRNA AS CHIEF PUBLIC SAFETY OFFICER AND BYRNA SPOKESPERSON FOR SCHOOL SAFETY

Rhea-AI Summary

Byrna Technologies announces the appointment of Andy Pollack as Chief Public Safety Officer to promote school safety initiatives. Pollack, a school safety advocate following the tragic loss of his daughter in the Parkland shooting, will lead the Byrna School Safety Program. The company will donate 10% of sales from its new safety products, the Byrna Ballistipac and Shield, to Pollack's charitable organization, Meadow's Movement, aimed at enhancing school security. Byrna aims to provide essential tools for School Resource Officers to enhance rapid response during potential active shooter situations.

Positive

• Appointment of Andy Pollack, a notable school safety advocate, as Chief Public Safety Officer.
• Byrna's commitment to donate 10% of sales from new products to Meadow's Movement for school safety initiatives.
• Development of innovative safety products like the Byrna Ballistipac and Byrna Shield, enhancing school security.

Negative

• None.

BYRNA TO DONATE 10% OF SCHOOL SAFETY REVENUE TO "MEADOW'S MOVEMENT" TO FIGHT SCHOOL GUN VIOLENCE

ANDOVER, Mass., April 5, 2022 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) ("Byrna", "the Company", "we" or "us") is extremely pleased to announce that Andy Pollack has joined the Company as Chief Public Safety Officer. 

ANDY POLLACK JOINS BYRNA AS CHIEF PUBLIC SAFETY OFFICER AND BYRNA SPOKESPERSON FOR SCHOOL SAFETY  

Andy has been a staunch school safety activist ever since his daughter, Meadow Pollack, was killed in the Marjorie Stoneham Douglas High School shooting on Valentine's Day four years ago. After his daughter was murdered, Andy left no stone unturned trying to find out exactly what led to the death of his daughter. He released his findings in a book, "Why Meadow Died: The People and Policies that created the Parkland Shooter and Endanger America's Students." In addition, Andy has been credited with helping to pass the "Marjorie Stoneham Douglas High School Public Safety Act" (Florida Senate Bill 7026) and he has worked tirelessly with state and federal lawmakers to get more federal funding to increase school security in every school across the nation. He created a charitable organization, Meadow's Movement, to continue these efforts and to fight for increased school safety.

Andy has been featured on numerous radio and television broadcasts and has spoken extensively on the topic of school security claiming that schools do not have the same level of security as airports, stadiums, and embassies. He has said repeatedly that the 9/11 attacks happened once, and measures were taken to prevent it from happening again. "There have been hundreds of school shootings, and nothing has been done. There should have been only ONE school shooting before we fixed the problem."

Andy is going to be the public face of Byrna's School Safety Program, promoting the Byrna's School Safety Awareness Program and the Byrna Ballistipac bullet proof backpack for School Resource Officers (SROs). SROs are the true first responders in a school shooting as 93% of school shootings are over before law enforcement even arrives. 

The Byrna Ballistipac, which converts into full body armor in a matter of seconds and comes with a molly to hold a Byrna or other firearm and an anti-bleed kit will allow SROs to immediately engage a school shooter and provide medical care to injured students and teachers. This can shave minutes off the traditional response time in an active school shooter situation where every second counts. 

Andy will also be promoting Byrna's new backpack insert – the Byrna Shield – which is designed to fit into a student's backpack. At less than 1.0 lb., this flexible protective plate can stop six rounds from a .44 Magnum. These "Shields," developed with patented technology specifically for Byrna, will allow parents the ability to give their children an invisible level of protection that could save their lives. 

Andy will be working closely with Byrna's Head of Law Enforcement Training, Josh Schirard, to develop Byrna's School Safety Program including a dedicated school safety website which will provide parents and school administrators with the "10 Things Schools Can do to Protect Their Students from an Active Shooter" along with training videos and other materials. 

Josh, a former Captain in the Galveston PD, and ALERRT (Advanced Law Enforcement Rapid Response Training) Safety Instructor, has a decade of experience training thousands of law enforcement officers and civilians on how to respond to a school shooting. Josh also has direct personal experience dealing with school shootings as the tactical operations commander for the entire response to the Santa Fe School Shooting in 2018, commanding over 1,000 LEOs and first responders from 300 different agencies / departments.

Byrna expects to donate 10% of the proceeds from the sales of the Byrna Ballistipac and Byrna Shield to Meadow's Movement, where these funds will be used to provide Byrna Ballistipacs and Byrna Shields to underprivileged communities where school budgets may be constrained and where parents may not be able to afford a Shield for their children. 

We believe that Andy is uniquely positioned to drive awareness of the need to better protect our nation's schools by providing School Safety Officers and SROs with the necessary tools to confront an active shooter and to inform parents about the availability of a simple, lightweight flexible shield that could save their children's lives. 

Everyone at Byrna is tremendously excited to work with Andy to make our schools a safer place for our children.

About Byrna Technologies Inc.

Byrna is a technology company, specializing in the development, manufacture, and sale of innovative non-lethal personal security solutions. For more information on the Company, please visit the corporate website here https://byrna.com/ or the Company's investor relations site here https://ir.byrna.com/. The Company is the manufacturer of the Byrna® HD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a non-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store www.byrna.com.

Forward Looking Information

This news release contains "forward-looking statements" within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as "plans," "expects," "intends," "will," "anticipates," and "believes" and statements that certain actions, events or results "may," "could," "would," "should," "might," "occur," or "be achieved," or "will be taken." Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements in this news release include but are not limited to the Company's statements related to its school safety program. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.

Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, the inability to timely or effectively implement our school safety program; prolonged, new, or exacerbated disruption of our supply chain; the further or prolonged disruption of new product development; introduction of competing products; negative publicity; product design defects or recalls; litigation, enforcement proceedings or other regulatory or legal developments; changes in consumer or political sentiment affecting product demand; changes in the laws regulating the Company's products or ability to engage in commerce; and delays in planned operations related to licensing, registration or permit requirements. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, ("Risk Factors") in our most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in our SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.

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SOURCE Byrna Technologies Inc.

FAQ

What new initiatives has Byrna Technologies announced?

Byrna Technologies has announced the appointment of Andy Pollack as Chief Public Safety Officer and is launching the Byrna School Safety Program.

What products will Byrna donate a percentage of sales from?

Byrna will donate 10% of sales from its Byrna Ballistipac and Byrna Shield products to Meadow's Movement.

Who is leading Byrna's school safety efforts?

Andy Pollack, a prominent school safety activist, is leading Byrna's school safety initiatives.

When was the announcement about Andy Pollack made?

The announcement regarding Andy Pollack's appointment was made on April 5, 2022.

What is Meadow's Movement?

Meadow's Movement is a charitable organization founded by Andy Pollack focused on fighting school gun violence and enhancing school safety.