Beyond, Inc. to Reunite Bed Bath & Beyond with Buy Buy Baby
Beyond, Inc. (NYSE: BYON) has announced the acquisition of Buy Buy Baby's global rights for $5 million, including assets, databases, domains, intellectual property, vendor relationships, and content. The strategic acquisition has three main drivers:
1. Portfolio Strengthening: Partnership with Kirkland's to integrate Buy Buy Baby into Bed Bath & Beyond stores and potentially open standalone locations.
2. IP Tokenization: Plans to launch two tZERO offerings - a digital dividend for current Beyond shareholders and an offering for new investors interested in IP ownership with revenue sharing and loyalty benefits.
3. LifeChain Development: Creation of a blockchain-based ledger system to record life events, from birth records to financial products, integrated with Salesforce's Agentforce technology.
Beyond, Inc. (NYSE: BYON) ha annunciato l'acquisizione dei diritti globali di Buy Buy Baby per 5 milioni di dollari, inclusi beni, database, domini, proprietà intellettuale, relazioni con i fornitori e contenuti. Questa acquisizione strategica ha tre principali motivazioni:
1. Rafforzamento del Portafoglio: Collaborazione con Kirkland's per integrare Buy Buy Baby nei negozi Bed Bath & Beyond e potenzialmente aprire location indipendenti.
2. Tokenizzazione della Proprietà Intellettuale: Piani per lanciare due offerte tZERO - un dividendo digitale per gli attuali azionisti di Beyond e un'offerta per nuovi investitori interessati alla proprietà intellettuale con condivisione dei ricavi e benefici di fedeltà.
3. Sviluppo di LifeChain: Creazione di un sistema di registro basato su blockchain per registrare eventi della vita, dai registri di nascita ai prodotti finanziari, integrato con la tecnologia Agentforce di Salesforce.
Beyond, Inc. (NYSE: BYON) ha anunciado la adquisición de los derechos globales de Buy Buy Baby por 5 millones de dólares, incluyendo activos, bases de datos, dominios, propiedad intelectual, relaciones con proveedores y contenido. Esta adquisición estratégica tiene tres motores principales:
1. Fortalecimiento del Portafolio: Asociación con Kirkland's para integrar Buy Buy Baby en las tiendas Bed Bath & Beyond y potencialmente abrir ubicaciones independientes.
2. Tokenización de la Propiedad Intelectual: Planes para lanzar dos ofertas tZERO - un dividendo digital para los actuales accionistas de Beyond y una oferta para nuevos inversores interesados en la propiedad intelectual con participación en los ingresos y beneficios de lealtad.
3. Desarrollo de LifeChain: Creación de un sistema de registro basado en blockchain para registrar eventos de la vida, desde registros de nacimiento hasta productos financieros, integrado con la tecnología Agentforce de Salesforce.
비욘드 주식회사 (NYSE: BYON)는 500만 달러에 Buy Buy Baby의 글로벌 권리를 인수했다고 발표했습니다. 여기에는 자산, 데이터베이스, 도메인, 지적 재산, 공급업체 관계 및 콘텐츠가 포함됩니다. 이 전략적 인수의 주요 동기는 세 가지입니다:
1. 포트폴리오 강화: Kirkland's와의 파트너십을 통해 Buy Buy Baby를 Bed Bath & Beyond 매장에 통합하고 독립 매장을 열 가능성이 있습니다.
2. 지적 재산의 토큰화: 현재 비욘드 주주를 위한 디지털 배당금 및 수익 공유와 충성도 혜택이 포함된 IP 소유권에 관심이 있는 신규 투자자를 위한 두 개의 tZERO 제안을 출시할 계획입니다.
3. 라이프체인 개발: 탄생 기록부터 금융 제품에 이르기까지 생애 사건을 기록하기 위해 블록체인 기반의 장부 시스템을 생성하고 Salesforce의 Agentforce 기술을 통합합니다.
Beyond, Inc. (NYSE: BYON) a annoncé l'acquisition des droits globaux de Buy Buy Baby pour 5 millions de dollars, y compris les actifs, les bases de données, les domaines, la propriété intellectuelle, les relations avec les fournisseurs et le contenu. Cette acquisition stratégique repose sur trois principaux moteurs :
1. Renforcement du Portefeuille : Partenariat avec Kirkland's pour intégrer Buy Buy Baby dans les magasins Bed Bath & Beyond et potentiellement ouvrir des emplacements autonomes.
2. Tokenisation de la Propriété Intellectuelle : Plans pour lancer deux offres tZERO - un dividende numérique pour les actionnaires actuels de Beyond et une offre pour de nouveaux investisseurs intéressés par la propriété intellectuelle avec partage des revenus et avantages de fidélité.
3. Développement de LifeChain : Création d'un système de registre basé sur la blockchain pour enregistrer les événements de la vie, des certificats de naissance aux produits financiers, intégré à la technologie Agentforce de Salesforce.
Beyond, Inc. (NYSE: BYON) hat die Übernahme der globalen Rechte von Buy Buy Baby für 5 Millionen Dollar angekündigt, einschließlich Vermögenswerte, Datenbanken, Domains, geistiges Eigentum, Lieferantenbeziehungen und Inhalte. Diese strategische Übernahme hat drei Hauptmotive:
1. Stärkung des Portfolios: Partnerschaft mit Kirkland's zur Integration von Buy Buy Baby in Bed Bath & Beyond Geschäfte und möglicherweise zur Eröffnung von eigenständigen Standorten.
2. Tokenisierung des geistigen Eigentums: Pläne zur Einführung von zwei tZERO-Angeboten - eine digitale Dividende für aktuelle Aktionäre von Beyond und ein Angebot für neue Investoren, die an geistigem Eigentum mit Gewinnbeteiligung und Treuevorteilen interessiert sind.
3. Entwicklung von LifeChain: Schaffung eines Blockchain-basierten Buchführungssystems zur Aufzeichnung von Lebensereignissen, von Geburtsurkunden bis hin zu Finanzprodukten, integriert mit der Agentforce-Technologie von Salesforce.
- Strategic acquisition of Buy Buy Baby brand and assets for only $5 million
- Potential revenue generation through IP tokenization and digital dividend offerings
- Expansion opportunities through Kirkland's partnership for both online and brick-and-mortar presence
- Development of innovative blockchain-based LifeChain system for data management
- Significant investment required for implementing blockchain technology and store integrations
- Execution risks in reviving a previously bankrupt brand
Insights
The acquisition of Buy Buy Baby for
The three-pronged strategy reveals a sophisticated approach to value creation:
- The Kirkland's partnership for physical retail expansion provides immediate market access without requiring significant capital investment in real estate
- The innovative IP tokenization through tZERO could create new revenue streams while potentially unlocking value for shareholders through digital dividends
- The LifeChain initiative positions Beyond at the intersection of retail and digital identity management, a potentially lucrative space as consumers increasingly seek integrated digital solutions
However, execution risks are significant. The LifeChain concept, while innovative, faces substantial regulatory hurdles in handling sensitive personal data. The tokenization strategy, though promising, will need careful structuring to comply with SEC regulations. Additionally, the success of the physical retail expansion through Kirkland's will depend heavily on post-pandemic consumer shopping behaviors and the ability to differentiate from competitors like Target and Amazon.
The strategic value of this acquisition extends beyond mere retail expansion - it positions Beyond to potentially become a pioneer in retail-integrated blockchain solutions while maintaining profitable core operations. The combination of traditional retail assets with cutting-edge technology could create significant competitive advantages if executed properly.
The LifeChain initiative represents one of the most ambitious attempts to integrate blockchain technology into everyday consumer life. By leveraging tZERO's SEC-regulated infrastructure and Salesforce's enterprise technology, Beyond is positioning itself at the forefront of blockchain innovation in retail.
The proposed tokenization strategy is particularly noteworthy for two reasons:
- The dual-offering approach (digital dividend and new investor offering) could create a novel revenue-sharing model that aligns shareholder interests with brand performance
- The integration with loyalty benefits across the Beyond platform could drive customer engagement and create network effects
However, the technical and regulatory challenges are substantial. Creating a secure, scalable blockchain solution for sensitive personal data while ensuring compliance with privacy regulations like GDPR and HIPAA will require significant development resources. The success of this initiative will largely depend on Beyond's ability to build trust with consumers and regulatory bodies while delivering a seamless user experience.
Acquisition Drives Profitable Revenue Growth, tZERO Tokenization Offerings, and Pioneers Blockchain Innovation for Life Events
MURRAY, Utah, Feb. 03, 2025 (GLOBE NEWSWIRE) -- Beyond, Inc. (NYSE: BYON), owner of Bed Bath & Beyond and Overstock, announced today that it has entered into an Asset Purchase Agreement with BBBY Acquisition Co. LLC to acquire the global rights of the Buy Buy Baby brand. The purchase price of
Marcus Lemonis, Executive Chairman of Beyond, commented, "Bed Bath & Beyond and Buy Buy Baby have historically been synonymous with supporting families, their homes, and all of life’s milestones. Our goal is to go beyond the traditional omnichannel mindset, focusing on the four corners of the property, and the four walls of the home. It is our objective to help homeowners enhance, protect, and unlock the value of their most important assets and information related to their homes and lives. There are three very specific strategic drivers of this transaction:
1. Strengthening the Beyond Portfolio: Alongside our omnichannel partner, Kirkland’s, we collectively believe the Buy Buy Baby brand has a strong future both online and in brick-and-mortar. Kirkland’s will have full flexibility, from integrating Buy Buy Baby into Bed Bath & Beyond stores, to opening standalone locations under each legacy banner. The Buy Buy Baby in-store experience will be a destination for parents, offering curated selections of the best brands for every stage of childhood.
2. Tokenizing Intellectual Property: Beyond and tZERO, with its SEC-regulated special purpose broker dealer license, are deeply exploring the tokenization of a portion of the Buy Buy Baby intellectual property. The company is considering two separate offerings on the tZERO platform. The first would potentially be a digital dividend available to current holders of Beyond as of a specific record date, while the second would be an offering to new investors interested in owning a share of the intellectual property. In both cases, our goal is for the token to provide a revenue share on the omnichannel revenue generated by the brand, along with loyalty benefits across the Beyond platform.
3. Building the “LifeChain”: We see an unprecedented opportunity to leverage tZERO’s blockchain technology and the Buy Buy Baby assets to build the first ledger that records all significant life events, starting from birth records, medical records, and life milestones to educational records, financial products, insurance, and purchases. This initiative, which we’re calling the “LifeChain,” will integrate the consumer’s financial and digital assets into a single, secure digital wallet, supported by Salesforce and its Agentforce technology.
This acquisition, combined with Beyond’s existing portfolio of assets and investments, drives us toward our mandate of operating a profitable company focused on traditional revenue and earnings growth. We are leveraging our belief in the evolution of tokenizing assets and the critical importance of securing data related to your home and life,” concluded Lemonis.
About Beyond
Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce focused affinity company that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to unlock their homes’ potential through its vast data cooperative. The Company currently owns Bed Bath & Beyond, Overstock, Zulily, and other related brands and websites. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website, Beyond.com.
Beyond, Bed Bath & Beyond, Overstock, and Zulily are trademarks of Beyond, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding the completion or timing of the closing of the agreement to purchase the Buy Buy Baby brand and related intellectual property, any license or authority of Kirkland’s to use the Buy Buy Baby brand, opening of new stores and the timing of such, and any anticipated results and opportunities arising from the same. Forward-looking statements also include statements regarding the expansion of token offerings, future dividends, revenue share, and offerings, future blockchain efforts, record keeping and the scope of such, and anticipated results and opportunities relating to the same. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 23, 2024, on Form 10-Q for the quarter ended September 30, 2024, filed with the SEC on October 25, 2024, and in our subsequent filings with the SEC.
Contact Information ir@beyond.com pr@beyond.com |
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