Beyond, Inc. Announces the Grand Online Reopening of buybuy BABY As ‘Baby Days’ and the Launch of the ‘BABY’ Digital Asset Security On the tZERO Platform May 8th
Beyond, Inc. (NYSE: BYON) has announced the grand online reopening of buybuy BABY scheduled for May 8, 2025, just before Mother's Day. The reopening will be celebrated with a 'Baby Days' event featuring daily giveaways, baby essentials, and registry picks.
Coinciding with the relaunch, the company will introduce a tokenized digital security linked to buybuy BABY intellectual property on the tZERO brokerage platform. The digital security offering will be exclusively available through tZERO Securities, , an SEC and FINRA-regulated broker dealer.
Marcus Lemonis, Executive Chairman, will host a live X Spaces event on March 24, 2025, at 5:30 p.m. ET to provide business updates and answer questions regarding Tzero, Overstock, and buybuy BABY.
Beyond, Inc. (NYSE: BYON) ha annunciato la grande riapertura online di buybuy BABY prevista per l'8 maggio 2025, proprio prima della Festa della Mamma. La riapertura sarà celebrata con un evento 'Baby Days' che prevede omaggi giornalieri, articoli essenziali per bambini e selezioni per le registrazioni.
In concomitanza con il rilancio, l'azienda introdurrà un securities digitali tokenizzati legati alla proprietà intellettuale di buybuy BABY sulla piattaforma di intermediazione tZERO. L'offerta di securities digitali sarà disponibile esclusivamente tramite tZERO Securities, un broker dealer regolato dalla SEC e dalla FINRA.
Marcus Lemonis, Presidente Esecutivo, ospiterà un evento dal vivo su X Spaces il 24 marzo 2025, alle 17:30 ET, per fornire aggiornamenti aziendali e rispondere a domande riguardanti Tzero, Overstock e buybuy BABY.
Beyond, Inc. (NYSE: BYON) ha anunciado la gran reapertura en línea de buybuy BABY, programada para el 8 de mayo de 2025, justo antes del Día de la Madre. La reapertura se celebrará con un evento 'Baby Days' que incluirá sorteos diarios, artículos esenciales para bebés y selecciones de registro.
Coincidiendo con el relanzamiento, la compañía introducirá un valor digital tokenizado vinculado a la propiedad intelectual de buybuy BABY en la plataforma de corretaje tZERO. La oferta de valores digitales estará disponible exclusivamente a través de tZERO Securities, un corredor de bolsa regulado por la SEC y la FINRA.
Marcus Lemonis, Presidente Ejecutivo, será el anfitrión de un evento en vivo en X Spaces el 24 de marzo de 2025, a las 5:30 p.m. ET, para proporcionar actualizaciones comerciales y responder preguntas sobre Tzero, Overstock y buybuy BABY.
비욘드, Inc. (NYSE: BYON)는 buybuy BABY의 온라인 재개장을 2025년 5월 8일, 어머니의 날 직전에 예정하고 있다고 발표했습니다. 재개장은 매일 경품, 아기 필수품 및 등록 선택을 포함하는 'Baby Days' 이벤트로 축하될 것입니다.
재출시에 맞춰, 회사는 buybuy BABY의 지적 재산권에 연결된 토큰화된 디지털 증권을 tZERO 중개 플랫폼에서 도입할 예정입니다. 디지털 증권 제공은 SEC 및 FINRA 규제를 받는 tZERO Securities를 통해서만 독점적으로 제공됩니다.
마커스 레모니스, 집행 의장은 2025년 3월 24일 오후 5시 30분 ET에 X Spaces에서 라이브 이벤트를 주최하여 Tzero, Overstock 및 buybuy BABY에 대한 비즈니스 업데이트를 제공하고 질문에 답변할 것입니다.
Beyond, Inc. (NYSE: BYON) a annoncé la grande réouverture en ligne de buybuy BABY prévue pour le 8 mai 2025, juste avant la fête des Mères. La réouverture sera célébrée par un événement 'Baby Days' comportant des tirages au sort quotidiens, des articles essentiels pour bébés et des choix d'enregistrement.
En parallèle avec le relancement, l'entreprise introduira un titre numérique tokenisé lié à la propriété intellectuelle de buybuy BABY sur la plateforme de courtage tZERO. L'offre de titres numériques sera exclusivement disponible via tZERO Securities, un courtier régulé par la SEC et la FINRA.
Marcus Lemonis, Président Exécutif, animera un événement en direct sur X Spaces le 24 mars 2025 à 17h30 ET pour fournir des mises à jour commerciales et répondre aux questions concernant Tzero, Overstock et buybuy BABY.
Beyond, Inc. (NYSE: BYON) hat die große Online-Wiedereröffnung von buybuy BABY für den 8. Mai 2025, kurz vor dem Muttertag, angekündigt. Die Wiedereröffnung wird mit einer Veranstaltung namens 'Baby Days' gefeiert, die tägliche Verlosungen, Babyartikel und Auswahlmöglichkeiten für Registrierungen umfasst.
Zur gleichen Zeit mit dem Relaunch wird das Unternehmen ein tokenisiertes digitales Wertpapier einführen, das mit dem geistigen Eigentum von buybuy BABY auf der tZERO-Brokerage-Plattform verknüpft ist. Das Angebot an digitalen Wertpapieren wird ausschließlich über tZERO Securities verfügbar sein, einen von der SEC und FINRA regulierten Broker.
Marcus Lemonis, Executive Chairman, wird am 24. März 2025 um 17:30 Uhr ET eine Live-Veranstaltung auf X Spaces moderieren, um Geschäftsaktualisierungen bereitzustellen und Fragen zu Tzero, Overstock und buybuy BABY zu beantworten.
- Strategic reunification of buybuy BABY with Bed Bath & Beyond under Beyond Inc.
- New revenue stream potential through tokenization of buybuy BABY intellectual property
- Expansion of digital presence with online reopening
- Dependence on successful execution of digital security offering
- Competitive pressure in online baby retail space
Insights
Beyond's buybuy BABY reopening represents a strategic move to leverage an established brand name while exploring innovative monetization through digital assets. The reunion of buybuy BABY with Bed Bath & Beyond under the Beyond, Inc. umbrella potentially creates operational synergies and cross-selling opportunities between complementary retail categories.
What's particularly notable is the tokenization of intellectual property assets through the tZERO platform. This represents a novel approach to unlocking brand value that goes beyond traditional retail operations. By creating a security token linked to buybuy BABY's IP, Beyond is essentially allowing investors to participate directly in the brand's performance rather than only through the parent company's stock.
The timing of the launch just before Mother's Day demonstrates savvy seasonal positioning to maximize initial traffic and sales. However, the announcement lacks specific financial projections or details about the token offering's structure, making it difficult to quantify potential impact.
While innovative, this approach carries execution risks in both the retail operation and digital asset adoption. The tokenization model remains relatively untested in retail, and investor appetite for brand-specific securities is unproven. Success will ultimately depend on buybuy BABY's ability to recapture market share in a highly competitive baby products sector dominated by Amazon, Target, and specialty retailers.
Beyond's relaunch of buybuy BABY represents a calculated attempt to revitalize a once-prominent specialty retail brand with built-in recognition among parents and caregivers. The decision to reopen digitally rather than with physical locations reflects the evolving retail landscape where online penetration in the baby category has significantly accelerated.
The "Baby Days" promotional strategy employs classic retail psychology - using giveaways and curated collections to generate initial momentum and rebuild the customer base. The explicit mention of "registry picks" signals an intention to recapture the valuable registry business, which typically leads to higher customer lifetime value and recurring purchase patterns.
Reuniting buybuy BABY with Bed Bath & Beyond creates potential for shared infrastructure, marketing resources, and customer data integration. Both brands target similar life-stage demographics with complementary product categories, potentially enabling more efficient customer acquisition.
Executive commentary framing this as a "rebirth" acknowledges the brand's troubled recent history while attempting to position it as a fresh start. However, buybuy BABY faces significant challenges in a category where Amazon has captured substantial market share and where Target, Walmart, and specialty retailers have strengthened their positions.
The absence of physical locations removes the hands-on shopping experience many parents prefer for certain baby items, potentially limiting the brand's competitive positioning against omnichannel retailers.
“We’re beyond excited to officially reopen buybuy BABY and reunite it with Bed Bath & Beyond,” said Adrianne Lee, President and CFO. “Baby Days is our way of celebrating with families—offering them incredible giveaways, curated collections from the most trusted brands, and a fresh, innovative shopping experience.”
Marcus Lemonis, Executive Chairman and Principle Executive Officer stated, “I have been focused on returning buybuy BABY to its original growth partner -- Bed Bath & Beyond. The rebirth of this brand and digital security issuance mark a new beginning for an iconic American retailer. The tokenization of ‘BABY’ offers an exciting opportunity to monetize the intellectual property and share in future success and growth of the retail business.”
Marcus Lemonis will host a live event on X Spaces titled “Tzero, Overstock, buybuyBABY…” to provide certain business updates and take questions from live participants at 5:30 p.m. ET on Monday March 24, 2025. This event can be accessed via his handle @marcuslemonis or the link https://twitter.com/i/spaces/1LyxBWmayZaKN
The offering of the digital security token by our subsidiary will be made exclusively on tZERO’s brokerage platform and full details relating to the offering will be available on tZERO’s brokerage platform operated by tZERO Securities, LLC, an SEC and FINRA-regulated broker dealer, on and following the launch date of the offering.
About Beyond
Beyond, Inc. (NYSE:BYON), based in
About tZERO
tZERO Group, Inc. (tZERO) and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets. We offer institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology, and make such equity available for trading on an alternative trading system. tZERO, through its broker-dealer subsidiaries, democratizes access to private assets by providing a simple, automated, and efficient trading venue to broker-dealers, institutions, and investors. All technology services are offered through tZERO Technologies, LLC. For more information, please visit our website.
About tZERO Securities
tZERO Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC. It is the intermediary broker-dealer for the prospective Regulation Crowdfunding offering to be made pursuant to section 4(a)(6) of the Securities Act. More information about tZERO Securities may be found on FINRA's BrokerCheck.
Investor Notice
Investors should note that trading securities could involve substantial risks, including no guarantee of returns, costs associated with selling and purchasing, no assurance of liquidity, which could impact the price and ability to sell, and possible loss of principal invested. Further, an investment in a single security could mean lack of diversification and, consequently, higher risk.
No Offer, Solicitation, Investment Advice or Recommendations
This release is for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation for any security, nor does it constitute an offer to provide investment advisory or other services by Beyond, tZERO or any of their respective affiliates, subsidiaries, officers, directors or employees.
No money or other consideration is being solicited in connection with this release, and if any money or consideration is sent in response to this release, it will not be accepted. No offer to buy the securities to be offered under Regulation Crowdfunding can be accepted in connection with this release and no part of the purchase price can be received until the offering statement is filed with the SEC and, after that, only through tZERO’s Brokerage Platform. A person's indication of interest involves no obligation or commitment of any kind.
No reference to any specific security constitutes a recommendation to buy, sell, or hold that security or any other security. Nothing in this release shall be considered a solicitation or offer to buy or sell any security, future, option or other financial instrument or to offer or provide any investment advice or service to any person in any jurisdiction. Nothing contained in this release constitutes investment advice or offers any opinion with respect to the suitability of any security, and the views expressed in this release should not be taken as advice to buy, sell or hold any security. In preparing the information contained in this release, we have not taken into account the investment needs, objectives, and financial circumstances of any particular investor. This information has no regard to the specific investment objectives, financial situation, and particular needs of any specific recipient of this information and investments discussed may not be suitable for all investors. Any views expressed in this release by us were prepared based upon the information available to us at the time such views were written. Changed or additional information could cause such views to change. All information is subject to possible corrections. Information may quickly become unreliable for various reasons, including changes in market conditions or economic circumstances.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding the grand reopening of buybuy BABY and Baby Days, including the anticipated size, scope, and duration of such, and any consequences associated with the grand reopening; forward-looking statements also include statements regarding our digital token offering and use of tZERO, including terms, availability of information on X or otherwise, timing and availability of such digital token offering, and any consequences relating to such token offering or the use of the tZERO platform. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, filed with the SEC on February 25, 2025, and in our subsequent filings with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250324972599/en/
Investor Relations
ir@beyond.com
pr@beyond.com
Source: Beyond, Inc.
FAQ
When is buybuy BABY reopening under Beyond Inc. (BYON)?
What is the 'Baby Days' event announced by Beyond Inc. (BYON)?
What is the new digital security token being launched by Beyond Inc. (BYON)?
When is Marcus Lemonis hosting the X Spaces event about BYON's business updates?
