Beyond Announces Sale of Majority stake in Zulily Brand
Beyond Inc. (NYSE:BYON) has announced the sale of 75% of its Zulily brand to Lyons Trading Company, operator of Proozy.com, in a deal valuing Zulily at approximately $6.7 million. Beyond will receive $5 million while retaining a 25% stake in the brand.
The strategic move aligns with Beyond's focus on improving performance of its core brands: Bed Bath & Beyond, buybuy BABY, and Overstock.com. The company reports progress in these areas through margin improvement, enhanced site experience, vendor consolidation, and fixed expense optimization.
The company expects the transaction's impact on adjusted earnings per share to be immaterial on a full-year basis.
Beyond Inc. (NYSE:BYON) ha annunciato la vendita del 75% del suo marchio Zulily alla Lyons Trading Company, operatore di Proozy.com, in un affare che valuta Zulily a circa 6,7 milioni di dollari. Beyond riceverà 5 milioni di dollari mantenendo una partecipazione del 25% nel marchio.
Questa mossa strategica è in linea con l'obiettivo di Beyond di migliorare le performance dei suoi marchi principali: Bed Bath & Beyond, buybuy BABY e Overstock.com. L'azienda riporta progressi in queste aree attraverso il miglioramento dei margini, un'esperienza sito migliorata, la consolidazione dei fornitori e l'ottimizzazione delle spese fisse.
L'azienda si aspetta che l'impatto della transazione sugli utili per azione rettificati sia irrilevante su base annuale.
Beyond Inc. (NYSE:BYON) ha anunciado la venta del 75% de su marca Zulily a Lyons Trading Company, operador de Proozy.com, en un acuerdo que valora a Zulily en aproximadamente 6,7 millones de dólares. Beyond recibirá 5 millones de dólares mientras retiene una participación del 25% en la marca.
Este movimiento estratégico se alinea con el enfoque de Beyond en mejorar el rendimiento de sus marcas principales: Bed Bath & Beyond, buybuy BABY y Overstock.com. La empresa informa avances en estas áreas a través de la mejora de márgenes, una mejor experiencia en el sitio, la consolidación de proveedores y la optimización de gastos fijos.
La empresa espera que el impacto de la transacción en las ganancias ajustadas por acción sea irrelevante en una base anual.
비욘드 Inc. (NYSE:BYON)는 Zulily 브랜드의 75%를 Proozy.com 운영업체인 Lyons Trading Company에 매각한다고 발표했습니다. 이 거래는 Zulily의 가치를 약 670만 달러로 평가합니다. 비욘드는 500만 달러를 수령하면서 브랜드의 25% 지분을 유지합니다.
이 전략적 결정은 비욘드의 핵심 브랜드인 Bed Bath & Beyond, buybuy BABY, Overstock.com의 성과 개선에 초점을 맞추고 있습니다. 회사는 마진 개선, 향상된 사이트 경험, 공급업체 통합 및 고정 비용 최적화를 통해 이 분야에서 진전을 보고하고 있습니다.
회사는 조정된 주당순이익에 대한 거래의 영향이 연간 기준으로는 미미할 것으로 예상하고 있습니다.
Beyond Inc. (NYSE:BYON) a annoncé la vente de 75 % de sa marque Zulily à Lyons Trading Company, opérateur de Proozy.com, dans un accord valorisant Zulily à environ 6,7 millions de dollars. Beyond recevra 5 millions de dollars tout en conservant une participation de 25 % dans la marque.
Ce mouvement stratégique s'inscrit dans l'objectif de Beyond d'améliorer la performance de ses marques principales : Bed Bath & Beyond, buybuy BABY et Overstock.com. L'entreprise fait état de progrès dans ces domaines grâce à l'amélioration des marges, à une expérience utilisateur améliorée sur le site, à la consolidation des fournisseurs et à l'optimisation des dépenses fixes.
L'entreprise s'attend à ce que l'impact de la transaction sur les bénéfices ajustés par action soit négligeable sur une base annuelle.
Beyond Inc. (NYSE:BYON) hat den Verkauf von 75 % seiner Zulily-Marke an die Lyons Trading Company, Betreiber von Proozy.com, angekündigt, wobei der Wert von Zulily auf etwa 6,7 Millionen Dollar geschätzt wird. Beyond erhält 5 Millionen Dollar und behält eine 25 %ige Beteiligung an der Marke.
Dieser strategische Schritt steht im Einklang mit dem Fokus von Beyond auf die Verbesserung der Leistung seiner Kernmarken: Bed Bath & Beyond, buybuy BABY und Overstock.com. Das Unternehmen berichtet über Fortschritte in diesen Bereichen durch Margenverbesserung, verbesserte Nutzererfahrung auf der Website, Konsolidierung der Lieferanten und Optimierung der Fixkosten.
Das Unternehmen erwartet, dass die Auswirkungen der Transaktion auf das bereinigte Ergebnis je Aktie im Jahresvergleich unerheblich sein werden.
- Strategic divestment generates $5 million in immediate cash
- Retains 25% ownership stake in Zulily for potential future upside
- Allows focus on core brands' path to profitability
- Reports progress in margin improvement and cost optimization
- Sale values Zulily at only $6.7 million, suggesting potential write-down
- Indicates strategic retreat from previous expansion efforts
Sale of
MURRAY, Utah, March 18, 2025 (GLOBE NEWSWIRE) -- Beyond, Inc. (NYSE:BYON), owner of Bed Bath & Beyond, buybuy BABY and Overstock announced today that it has entered into a definitive agreement to sell its Zulily brand to Lyons Trading Company, the operator of leading online off-price retailer Proozy.com. Beyond will receive
“We have made significant progress in improving the performance of Bed Bath & Beyond and Overstock.com through sequential margin improvement, improved site experience, vendor consolidation and right-sizing our fixed expenses. With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,” said Adrianne Lee, Beyond’s President and CFO.
“This sale reflects our commitment to resource optimization, our mandate to delivering profits for our home and family-centric brands, and a focus on our largest growth opportunities as a Company,” said Alex Thomas, COO of Beyond.
The Company expects the impact of the sale to be immaterial to its adjusted earnings per share on a full-year basis.
About Beyond
Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce focused affinity company that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to unlock their homes’ potential through its vast data cooperative. The Company currently owns Bed Bath & Beyond, Overstock, buybuy Baby, and other related brands and websites. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website, Beyond.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future business results, opportunities, strategies, and any consequences associated with the sale of Zulily. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, filed with the SEC on February 25, 2025, and in our subsequent filings with the SEC.
| Contact Information Investor Relations ir@beyond.com pr@beyond.com |
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