Boyd Gaming Launches Stardust Social Casino

Rhea-AI Summary

Boyd Gaming Corporation (NYSE: BYD) has announced the launch of the Stardust Social Casino app, a mobile gaming platform inspired by the iconic Stardust brand. The app features a variety of popular slot games, free to play, available on iOS and Android. Players earn rewards through Boyd Gaming's B Connected loyalty program with virtual credit purchases. CEO Keith Smith emphasized the brand's strong legacy and its potential to enhance Boyd Gaming's market presence in online gaming.

Positive

• Launch of the Stardust Social Casino app targets online gaming market expansion.
• App integrates rewards with Boyd Gaming's B Connected loyalty program.
• Strong brand heritage could attract diverse customer demographics.

Negative

• None.

LAS VEGAS, July 21, 2020 /PRNewswire/ -- Boyd Gaming Corporation (NYSE: BYD) today announced the relaunch of its iconic Stardust brand with the debut of the all-new Stardust Social Casino app.

Inspired by one of the most famous casinos in Las Vegas history, the Stardust Social Casino mobile app features a regularly updated selection of popular slot titles from Boyd Gaming casino floors across the country.  The game is free to play and is now available for download on iOS and Android mobile platforms.

"Though the Stardust Resort and Casino closed more than a decade ago, this iconic brand remains one of the most legendary names in Las Vegas history," said Keith Smith, President and Chief Executive Officer of Boyd Gaming.  "With the launch of Stardust Social Casino, we are bringing back the nostalgia and excitement of this brand with a social gaming experience worthy of the Stardust name."

In addition to offering a wide selection of popular games from the comfort of players' homes, Stardust Social Casino also offers rewards and benefits at Boyd Gaming properties across the country.  Virtual credit purchases in the app will earn points and Tier Credits within Boyd Gaming's B Connected player loyalty program, redeemable at Boyd Gaming properties across the country.

The mobile game elegantly captures the nostalgia of the classic Las Vegas experience once offered by the Stardust Resort and Casino.  Throughout its nearly 50-year history, the Stardust was one of the most beloved and storied brands on the Strip – home to the Le Lido de Paris burlesque show, the first Las Vegas stage of legendary magicians Siegfried & Roy, and the inspiration behind the critically acclaimed 1995 movie "Casino."

"Stardust is a name that clearly resonates with gaming customers across all generations," Smith said.  "Given its considerable brand equity, we believe the Stardust name will give Boyd Gaming a unique advantage as we further expand our online and mobile gaming presence." 

To learn more about the Stardust Social Casino app, visit the Apple Store or Google Play Store.

About Boyd Gaming
Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 29 gaming entertainment properties in 10 states.  With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service.  For additional Company information and press releases, visit www.boydgaming.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/boyd-gaming-launches-stardust-social-casino-301096853.html

SOURCE Boyd Gaming Corporation

FAQ

What is the Stardust Social Casino app launched by Boyd Gaming?

The Stardust Social Casino app is a mobile gaming platform featuring popular slot games inspired by the historic Stardust brand.

When was the Stardust Social Casino app launched?

The Stardust Social Casino app was launched on July 21, 2020.

How can players earn rewards through the Stardust Social Casino app?

Players can earn rewards by making virtual credit purchases within the app, which earn points and Tier Credits in Boyd Gaming's B Connected loyalty program.

On which platforms is the Stardust Social Casino app available?

The Stardust Social Casino app is available for download on iOS and Android mobile platforms.

What does Boyd Gaming aim to achieve with the Stardust Social Casino brand?

Boyd Gaming aims to leverage the strong legacy and brand equity of Stardust to enhance its online and mobile gaming presence.