Betterware de Mexico Launches its Largest Marketing Campaign

Rhea-AI Summary

Betterware de México has launched its largest marketing campaign to date on January 15, 2021, aimed at expanding its customer base in the home organization segment. The multi-platform campaign produced by Terán TBWA includes video ads, radio spots, and social media content, expected to reach 65 million consumers. CEO Andres Campos emphasizes the campaign showcases the brand's core values. Betterware, founded in 1995, maintains a robust network of nearly 59,000 distributors, achieving sustainable double-digit growth rates with its diverse product offerings.

Positive

• Launch of the largest marketing campaign to date, expected to reach 65 million consumers.
• Strong brand positioning in the home organization segment.
• Existing network of nearly 59,000 distributors supports growth.

Negative

• None.

GUADALAJARA, Mexico, Jan. 21, 2021 /PRNewswire/ -- Betterware de México S.A.B. de C.V. ("Betterware") (NASDAQ: BWMX), the leading direct-to-consumer company in Mexico that focuses on the home organization and solutions segment with a two-tier distribution model, today announced the launch of its biggest marketing campaign to-date. The campaign launched on January 15 and will run through 2021.

Created by Terán TBWA, the 60-second and 20-second video advertisements, radio commercials, OOH media and social content highlight Betterware de Mexico's vast array of easy to use and accessible products for organization and practicality. Both television spots support the Company's efforts to help customers "find the solution" with Betterware products. The videos feature women, men, couples and children using everyday products around the home, including shoe racks, closet organizers, space savers, inventive kitchen cleaning products and more.

"We're thrilled to start off the year by launching our biggest campaign yet," said Andres Campos, Chief Executive Officer. "The campaign highlights what our brand is all about, and we're excited to share our values and product solutions for the home with more families and individuals across Mexico through these advertisements. Overall, we expect the new marketing campaign to expand our customer base as we showcase how consumers can benefit from our line of products." 

The campaign will run across national Mexican television, radio, billboards, subway and bus stations, and social media. The two video advertisements were produced in Spanish, but will feature English subtitles where possible to reach a broader audience. An estimated 65 million consumers are expected to interact with the campaign. All products are available on Betterware's newly launched direct-to-consumer website: www.betterware.com.mx.

About Betterware de Mexico S.A.B. de C.V.
Founded in 1995, Betterware de Mexico is a leading direct-to-consumer selling company in Mexico, whose CAGR 2003-2019 was 20%. Focused on the home organization and solutions segment, Betterware's wide product portfolio includes home organization, kitchen preparation, food containers, smart furniture, technology and mobility, as well as other minor categories.

Supported by its top-class business intelligence and data analytics units, which provides daily monitoring of key metrics and product intelligence, Betterware has been able to achieve sustainable double-digit growth rates by successfully expanding its market penetration driven by its almost 59,000 distributors and 1.1 million associates network.

Its state-of-the-art infrastructure allows it to safely and timely deliver its products to every part of the country, backed by the strategic location of its distribution center.

Forward-Looking Statements
This  press  release  includes  certain  statements  that  are  not  historical  facts  but  are  forward-looking statements  for  purposes  of  the  safe  harbor  provisions  under  the  United  States  Private  Securities  Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe,"  "may,"  "will",  "estimate",  "continue",  "anticipate",  "intend",  "expect",  "should",  "would",  "plan", "predict", "potential", "seem", "seek," "future," "outlook", and similar expressions that predict or indicate  future  events  or  trends  or  that  are  not  statements  of  historical  matters.  The reader should understand that the results obtained may differ from the projections contained in this document, as past results in no way offer any guarantee of future performance. For this reason, the Company assumes no responsibility  for  any  indirect  factors  or  elements  beyond  its  control  that  might  occur  inside  Mexico  or  abroad and which might affect the outcome of these projections.

 

SOURCE Betterware de México, S.A.B. de C.V.

FAQ

What is the launch date of Betterware's marketing campaign?

Betterware's marketing campaign launched on January 15, 2021.

How many consumers is Betterware's marketing campaign expected to reach?

The campaign is expected to reach approximately 65 million consumers.

Who created Betterware's new marketing campaign?

The campaign was created by Terán TBWA.

What products does Betterware de México offer?

Betterware offers a variety of products focused on home organization, including kitchen preparation tools and storage solutions.

What company is associated with the stock symbol BWMX?

Betterware de México S.A.B. de C.V. is associated with the stock symbol BWMX.