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Millennial Specialty Insurance Unveils New Brand as MSI

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Millennial Specialty Insurance, a leading independent managing general agency (MGA) in the United States, has unveiled its new brand as MSI. This rebranding reflects the company's evolution and commitment to delivering specialized insurance solutions. Founded in 2015, MSI has grown significantly through organic growth and strategic acquisitions, becoming a top three independent MGA with over $1 billion in in-force written premium and supporting more than 1.5 million customers.

The new brand includes the promise of 'Building Insurance Better' and will be implemented across the company's updated website and LinkedIn page. MSI started as a digital renters insurance provider and has since expanded to offer more than 20 products and solutions across personal, commercial, and professional lines. Amy Carlisle, President of MGA Solutions at MSI, emphasized the company's commitment to enhancing and creating solutions for the most important risks facing individuals and businesses.

Millennial Specialty Insurance, un'importante agenzia di gestione generale indipendente (MGA) negli Stati Uniti, ha presentato il suo nuovo marchio come MSI. Questo rebranding riflette l'evoluzione dell'azienda e il suo impegno a fornire soluzioni assicurative specializzate. Fondata nel 2015, MSI è cresciuta notevolmente attraverso una crescita organica e acquisizioni strategiche, diventando una delle prime tre MGA indipendenti con oltre 1 miliardo di dollari in premi assicurativi in vigore e supportando più di 1,5 milioni di clienti.

Il nuovo marchio include la promessa di 'Costruire Assicurazioni Migliori' e sarà implementato sul sito web aggiornato dell'azienda e sulla sua pagina LinkedIn. MSI è partita come fornitore di assicurazioni per inquilini digitali e da allora si è espansa offrendo più di 20 prodotti e soluzioni nelle linee personali, commerciali e professionali. Amy Carlisle, Presidente di MGA Solutions presso MSI, ha sottolineato l'impegno dell'azienda a migliorare e creare soluzioni per i rischi più significativi che affrontano individui e imprese.

Millennial Specialty Insurance, una destacada agencia de administración general independiente (MGA) en los Estados Unidos, ha presentado su nueva marca como MSI. Este cambio de marca refleja la evolución de la empresa y su compromiso de ofrecer soluciones de seguros especializadas. Fundada en 2015, MSI ha crecido significativamente a través de un crecimiento orgánico y adquisiciones estratégicas, convirtiéndose en una de las tres mejores MGA independientes con más de 1 mil millones de dólares en primas efectivas y apoyando a más de 1.5 millones de clientes.

La nueva marca incluye la promesa de 'Construir Mejores Seguros' y se implementará en el sitio web actualizado de la empresa y en su página de LinkedIn. MSI comenzó como un proveedor de seguros para inquilinos digitales y desde entonces ha expandido su oferta a más de 20 productos y soluciones en líneas personales, comerciales y profesionales. Amy Carlisle, presidenta de MGA Solutions en MSI, enfatizó el compromiso de la empresa para mejorar y crear soluciones para los riesgos más importantes que enfrentan individuos y empresas.

Millennial Specialty Insurance는 미국의 주요 독립 관리 총괄 기관(MGA)으로서 MSI라는 새로운 브랜드를 공개했습니다. 이 브랜드 변경은 회사의 발전과 전문 보험 솔루션 제공에 대한 의지를 반영합니다. 2015년에 설립된 MSI는 유기적 성장과 전략적 인수를 통해 상당한 성장을 이루었으며, 3위의 독립 MGA로 자리 잡고 있으며 10억 달러 이상의 발행 보험료를 보유하고 150만 명 이상의 고객을 지원하고 있습니다.

새 브랜드는 '더 나은 보험 구축'이라는 약속을 포함하고 있으며, 회사의 업데이트된 웹사이트와 LinkedIn 페이지에서 구현될 것입니다. MSI는 디지털 임대 보험 제공업체로 시작하여 개인, 상업 및 전문 분야에서 20개 이상의 제품과 솔루션을 제공하도록 확장했습니다. MSI의 MGA 솔루션 부문 사장인 에이미 카를라일은 개인과 기업이 직면한 가장 중요한 위험을 위한 솔루션을 향상하고 창출하는 데 대한 회사의 의지를 강조했습니다.

Millennial Specialty Insurance, une agence de gestion générale indépendante (MGA) de premier plan aux États-Unis, a dévoilé sa nouvelle marque sous le nom de MSI. Ce changement de marque reflète l'évolution de l'entreprise et son engagement à offrir des solutions d'assurance spécialisées. Fondée en 2015, MSI a connu une croissance significative grâce à une croissance organique et à des acquisitions stratégiques, devenant ainsi une des trois meilleures MGA indépendantes avec plus de 1 milliard de dollars en primes souscrites en cours et aidant plus de 1,5 million de clients.

La nouvelle marque comprend la promesse de 'Construire une meilleure assurance' et sera mise en œuvre sur le site Web mis à jour de l'entreprise et sur sa page LinkedIn. MSI a commencé en tant que fournisseur d'assurances pour locataires numériques et a depuis élargi son offre à plus de 20 produits et solutions dans les domaines personnel, commercial et professionnel. Amy Carlisle, présidente de MGA Solutions chez MSI, a souligné l'engagement de l'entreprise à améliorer et créer des solutions pour les risques les plus importants auxquels sont confrontés les individus et les entreprises.

Millennial Specialty Insurance, eine führende unabhängige Generalagentur (MGA) in den Vereinigten Staaten, hat ihre neue Marke als MSI vorgestellt. Diese Umbenennung spiegelt die Entwicklung des Unternehmens und das Engagement wider, spezialisierte Versicherungslösungen anzubieten. Gegründet im Jahr 2015, hat MSI erheblich durch organisches Wachstum und strategische Übernahmen zugenommen und ist zu einer der Top drei unabhängigen MGAs mit über 1 Milliarde Dollar an laufenden Prämien geworden, die mehr als 1,5 Millionen Kunden unterstützt.

Die neue Marke beinhaltet das Versprechen 'Versicherung besser gestalten' und wird auf der aktualisierten Website des Unternehmens sowie auf seiner LinkedIn-Seite umgesetzt. MSI begann als Anbieter von digitalen Mieterversicherungen und hat seitdem ihr Angebot auf mehr als 20 Produkte und Lösungen in den Bereichen persönlicher, gewerblicher und professioneller Versicherung erweitert. Amy Carlisle, Präsidentin von MGA Solutions bei MSI, betonte das Engagement des Unternehmens für die Verbesserung und Schaffung von Lösungen für die wichtigsten Risiken, die Einzelpersonen und Unternehmen betreffen.

Positive
  • Rebranding to MSI reflects company growth and expanded product offerings
  • Achieved status as a top three independent MGA
  • Over $1 billion in in-force written premium
  • Supports more than 1.5 million customers
  • Offers over 20 products and solutions across various insurance lines
Negative
  • None.

Leading Managing General Agent Transitions to MSI to Unify Business and Reflect Growing Product Offering

TAMPA, Fla.--(BUSINESS WIRE)-- Millennial Specialty Insurance, one of the largest independent managing general agencies (MGAs) in the United States, announced today the launch of its new brand, which better reflects the company’s evolution and its continued commitment to delivering a broad spectrum of specialized insurance solutions.

Effective today, the company’s go-to-market brand will be MSITM. Founded in 2015, MSI has expanded significantly through strong organic growth and strategic acquisitions of other insurance brands that already go-to-market as MSI or will soon. It is now a top three independent MGA, with more than $1 billion in in-force written premium, supporting over 1.5 million customers via in-house underwriting, claims and customer service teams.

The new brand will be rolled out across the company’s updated website and its LinkedIn page, starting today. In addition, the new brand includes the brand promise of Building Insurance BetterTM.

“Our new brand is a powerful representation of where we are today and where we are headed. We are excited to present a more unified brand that embodies our values and supports our ongoing vision of ‘building insurance better,’” said Amy Carlisle, President of MGA Solutions at MSI.

“MSI was founded nearly 10 years ago as a startup offering fully digital renters insurance through its proprietary technology platform that simplified the insurance experience across every aspect of the policy lifecycle. Since then, we’ve added more than 20 products and solutions across personal, commercial, and professional lines. We are continually committed to enhancing and creating solutions and services to meet the most important risks facing individuals and businesses,” added Carlisle.

ABOUT MSI

MSI, the go-to-market brand name for Millennial Specialty Insurance, LLC, is one of the largest managing general agents (MGA) in the United States and an indirect subsidiary of The Baldwin Insurance Group, Inc. (“Baldwin”) (NASDAQ: BWIN). Offering more than 20 insurance products and solutions across personal, commercial, and professional lines, MSI thrives on solving challenges, delivering responsive service, and providing an easy insurance experience to its partners and more than 1.5 million customers. Combining deep underwriting expertise with (re)insurer risk capacity, MSI creates specialized insurance solutions that empower our distribution partners to meet customers’ unique needs. MSI is committed to delivering exceptional service and rapid resolutions to customers throughout the policy lifecycle and to building insurance better. Founded in 2015, MSI joined The Baldwin Group in 2019. For more information, please visit www.msimga.com.

ABOUT THE BALDWIN GROUP

The Baldwin Group, the go-to-market brand name for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, is an independent insurance distribution firm providing indispensable expertise and insights that strive to give our clients the confidence to pursue their purpose, passion, and dreams. As a team of dedicated entrepreneurs and insurance professionals, we have come together to help protect the possible for our clients. We do this by delivering bespoke client solutions, services, and innovation through our comprehensive and tailored approach to risk management, insurance, and employee benefits. We support our clients, colleagues, insurance company partners, and communities through the deployment of vanguard resources and capital to drive our organic and inorganic growth. The Baldwin Group proudly represents more than two million clients across the United States and internationally. For more information, please visit www.baldwin.com.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Baldwin’s expectations or beliefs concerning future events. Forward-looking statements are statements other than historical facts and may include statements that address Baldwin’s future operating, financial or business performance or Baldwin’s strategies or expectations. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “potential,” “outlook” or “continue,” or the negative of these terms or other comparable terminology. Forward-looking statements are based on management’s current expectations and beliefs and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements.

Factors that could cause actual results or performance to differ from the expectations expressed or implied in such forward-looking statements include, but are not limited to, those described under the caption “Risk Factors” in Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2023 and in Baldwin’s other filings with the U.S. Securities and Exchange Commission (the “SEC”), which are available free of charge on the SEC's website at: www.sec.gov, including those risks and other factors relevant to Baldwin’s business, financial condition and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated. All forward-looking statements and all subsequent written and oral forward-looking statements attributable to Baldwin or to persons acting on Baldwin’s behalf are expressly qualified in their entirety by reference to these risks and uncertainties. You should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date they are made, and Baldwin does not undertake any obligation to update them in light of new information, future developments or otherwise, except as may be required under applicable law.

MEDIA RELATIONS

Anna Rozenich, Senior Director, Enterprise Communications, The Baldwin Group

630.561.5907 | anna.rozenich@baldwin.com

INVESTOR RELATIONS

Bonnie Bishop, Executive Director, Investor Relations, The Baldwin Group

813.259.8032 | IR@baldwin.com

MSI MEDIA RELATIONS

Mira Choi, Communications Manager, MSI

951.283.7801 | mira.choi@msimga.com

Source: MSI

FAQ

What is the new brand name for Millennial Specialty Insurance?

Millennial Specialty Insurance has rebranded as MSI.

How much in-force written premium does MSI have?

MSI has over $1 billion in in-force written premium.

How many customers does MSI support?

MSI supports over 1.5 million customers.

What is MSI's new brand promise?

MSI's new brand promise is 'Building Insurance Better'.

How many products and solutions does MSI offer?

MSI offers more than 20 products and solutions across personal, commercial, and professional lines.

The Baldwin Insurance Group, Inc.

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