Millennial Specialty Insurance Unveils New Brand as MSI

Leading Managing General Agent Transitions to MSI to Unify Business and Reflect Growing Product Offering

TAMPA, Fla.--(BUSINESS WIRE)-- Millennial Specialty Insurance, one of the largest independent managing general agencies (MGAs) in the United States, announced today the launch of its new brand, which better reflects the company’s evolution and its continued commitment to delivering a broad spectrum of specialized insurance solutions.

Effective today, the company’s go-to-market brand will be MSI^TM. Founded in 2015, MSI has expanded significantly through strong organic growth and strategic acquisitions of other insurance brands that already go-to-market as MSI or will soon. It is now a top three independent MGA, with more than $1 billion in in-force written premium, supporting over 1.5 million customers via in-house underwriting, claims and customer service teams.

The new brand will be rolled out across the company’s updated website and its LinkedIn page, starting today. In addition, the new brand includes the brand promise of Building Insurance Better^TM.

“Our new brand is a powerful representation of where we are today and where we are headed. We are excited to present a more unified brand that embodies our values and supports our ongoing vision of ‘building insurance better,’” said Amy Carlisle, President of MGA Solutions at MSI.

“MSI was founded nearly 10 years ago as a startup offering fully digital renters insurance through its proprietary technology platform that simplified the insurance experience across every aspect of the policy lifecycle. Since then, we’ve added more than 20 products and solutions across personal, commercial, and professional lines. We are continually committed to enhancing and creating solutions and services to meet the most important risks facing individuals and businesses,” added Carlisle.

ABOUT MSI

MSI, the go-to-market brand name for Millennial Specialty Insurance, LLC, is one of the largest managing general agents (MGA) in the United States and an indirect subsidiary of The Baldwin Insurance Group, Inc. (“Baldwin”) (NASDAQ: BWIN). Offering more than 20 insurance products and solutions across personal, commercial, and professional lines, MSI thrives on solving challenges, delivering responsive service, and providing an easy insurance experience to its partners and more than 1.5 million customers. Combining deep underwriting expertise with (re)insurer risk capacity, MSI creates specialized insurance solutions that empower our distribution partners to meet customers’ unique needs. MSI is committed to delivering exceptional service and rapid resolutions to customers throughout the policy lifecycle and to building insurance better. Founded in 2015, MSI joined The Baldwin Group in 2019. For more information, please visit www.msimga.com.

ABOUT THE BALDWIN GROUP

The Baldwin Group, the go-to-market brand name for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, is an independent insurance distribution firm providing indispensable expertise and insights that strive to give our clients the confidence to pursue their purpose, passion, and dreams. As a team of dedicated entrepreneurs and insurance professionals, we have come together to help protect the possible for our clients. We do this by delivering bespoke client solutions, services, and innovation through our comprehensive and tailored approach to risk management, insurance, and employee benefits. We support our clients, colleagues, insurance company partners, and communities through the deployment of vanguard resources and capital to drive our organic and inorganic growth. The Baldwin Group proudly represents more than two million clients across the United States and internationally. For more information, please visit www.baldwin.com.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Baldwin’s expectations or beliefs concerning future events. Forward-looking statements are statements other than historical facts and may include statements that address Baldwin’s future operating, financial or business performance or Baldwin’s strategies or expectations. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “potential,” “outlook” or “continue,” or the negative of these terms or other comparable terminology. Forward-looking statements are based on management’s current expectations and beliefs and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements.

Factors that could cause actual results or performance to differ from the expectations expressed or implied in such forward-looking statements include, but are not limited to, those described under the caption “Risk Factors” in Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2023 and in Baldwin’s other filings with the U.S. Securities and Exchange Commission (the “SEC”), which are available free of charge on the SEC's website at: www.sec.gov, including those risks and other factors relevant to Baldwin’s business, financial condition and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated. All forward-looking statements and all subsequent written and oral forward-looking statements attributable to Baldwin or to persons acting on Baldwin’s behalf are expressly qualified in their entirety by reference to these risks and uncertainties. You should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date they are made, and Baldwin does not undertake any obligation to update them in light of new information, future developments or otherwise, except as may be required under applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240930048994/en/

MEDIA RELATIONS

Anna Rozenich, Senior Director, Enterprise Communications, The Baldwin Group

630.561.5907 | anna.rozenich@baldwin.com

INVESTOR RELATIONS

Bonnie Bishop, Executive Director, Investor Relations, The Baldwin Group

813.259.8032 | IR@baldwin.com

MSI MEDIA RELATIONS

Mira Choi, Communications Manager, MSI

951.283.7801 | mira.choi@msimga.com

Source: MSI

FAQ

What is the new brand name for Millennial Specialty Insurance?

Millennial Specialty Insurance has rebranded as MSI.

How much in-force written premium does MSI have?

MSI has over $1 billion in in-force written premium.

How many customers does MSI support?

MSI supports over 1.5 million customers.

What is MSI's new brand promise?

MSI's new brand promise is 'Building Insurance Better'.

How many products and solutions does MSI offer?

MSI offers more than 20 products and solutions across personal, commercial, and professional lines.