Bluegreen Vacations Announces Newly Redesigned Sales and Marketing Infrastructure
Bluegreen Vacations Corporation (NYSE: BXG), a subsidiary of Bluegreen Vacations Holding Corporation (NYSE: BVH), announced a redesign of its sales and marketing infrastructure. The new headquarters is now in Knoxville, Tennessee, strategically located closer to key markets like the Smoky Mountains. This move aims to enhance operations and customer acquisition. The leadership structure has been updated, with seasoned industry veterans assigned to four regional hubs. The company anticipates growing its marketing presence, planning to expand from 98 to over 120 kiosks in Bass Pro Shops and Cabela’s by year-end 2021.
- Relocation of sales and marketing headquarters to Knoxville expected to enhance operations.
- New regional leadership structure aims to improve marketing effectiveness and customer acquisition.
- Expansion of marketing kiosks from 98 to over 120 in Bass Pro Shops and Cabela’s could increase customer outreach.
- Risks associated with the effectiveness of the new sales and marketing structure and its potential failure to achieve desired growth.
Bluegreen Vacations Holding Corporation (NYSE: BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), announced today that its approximately
Please see the Bluegreen press release below.
About Bluegreen Vacations Holding Corporation: Bluegreen Vacations Holding Corporation (NYSE: BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), is a Florida-based holding company whose sole investment is its approximate
About Bluegreen Vacations Corporation: Bluegreen Vacations Corporation (NYSE: BXG) is a leading vacation ownership company that markets and sells vacation ownership interests and manages resorts in popular leisure and urban destinations. The Bluegreen Vacation Club is a flexible, points-based, deeded vacation ownership plan with 68 Club and Club Associate Resorts and access to nearly 11,300 other hotels and resorts through partnerships and exchange networks. Bluegreen Vacations also offers a portfolio of comprehensive, fee-based resort management, financial, and sales and marketing services to, or on behalf of, third parties. Bluegreen Vacations Corporation is approximately
###
Bluegreen Vacations Announces Newly Redesigned Sales and Marketing Infrastructure
Bluegreen Vacations Corporation (NYSE: BXG) ("Bluegreen" or the “Company"), announced today its redesigned and enhanced sales and marketing infrastructure which included moving the Bluegreen Vacations Sales and Marketing Headquarters to Knoxville, Tennessee from Indianapolis, Indiana, and changes in the leadership of its sales and marketing efforts.
The new Knoxville headquarters is centrally located to a higher percent of the Company’s current footprint of sales operations and centers and is anticipated to better serve one of Bluegreen’s key markets, the Smoky Mountains. “In connection with this move, all senior regional sales and marketing leadership previously based in Indianapolis were relocated to four distinct regions. As a result, each Regional Senior Vice President, (“SVP”) of Sales and Marketing is now located in and leading our efforts in our largest markets,” commented Alan B. Levan, Chairman, President and Chief Executive Officer of Bluegreen.
The four regions and their respective Regional SVP of Sales and Marketing include:
- South Region, Orlando: Steve Faris, a 20 plus year industry veteran
- West Region, Las Vegas: Jim White, a 20 plus year industry veteran
- East Region, Myrtle Beach: Todd Race, a 20 plus year industry veteran
- Midwest Region, Sevierville: Rhett Bolling, a 20 plus year industry veteran
“We believe the relocation of our Sales and Marketing Headquarters to Knoxville and the redesign of our four regional hubs will provide many long-term benefits for potential growth and will position us to better leverage our existing marketing channels to achieve increased new vacation package tours, new customer acquisition, and ultimately frontline sales,” Mr. Levan concluded.
“The structural redesign and organizational modifications were designed to capitalize on our current sales and marketing distribution channels as well as to support our planned expansion,” commented Dusty Tonkin, Bluegreen’s Executive Vice President, Chief Sales and Marketing Officer. “As of December 31, 2020, Bluegreen had marketing kiosks located within 98 Bass Pro Shop and Cabela’s store locations. We anticipate that we will have marketing kiosks in over 120 Bass/Cabela’s store locations by year end 2021.
“While sales, marketing, and new customer acquisitions are at the forefront of our redesigned platform, it was also driven by our goal to advance recruiting, training, and people development, all of which requires a ‘deep bench’ of experienced talent. In addition to the new Bluegreen Sales and Marketing Headquarters and its leadership in the four regional hubs, I believe we have put together a strong team to support our efforts,” Mr. Tonkin concluded.
Our Sales and Marketing Senior Leadership team includes:
- Ahmad Wardak, Executive Vice President of Marketing, Chief Brand Officer (Boca Raton, FL): a 20-year plus industry veteran, with 18 years at Bluegreen Vacations
- Jeff Zorovich, SVP, Corporate Marketing: a 20 plus year industry veteran
- Jason Sabo, SVP, Field Marketing: a 20 plus year industry veteran
- Valarie Koshman, SVP, Field Administration & Quality Assurance: an 18-year veteran at Bluegreen Vacations
- Brad Whalen, SVP, Sales & Marketing Operations: a 15 plus year industry veteran
- Wayne Rickman, SVP, Sales Development & Training industry: a 30 plus year industry veteran
- Craig Tribbey, Talent Acquisition: a 17-year veteran
-----
About Bluegreen Vacations Corporation: Bluegreen Vacations Corporation (NYSE: BXG) is a leading vacation ownership company that markets and sells vacation ownership interests and manages resorts in popular leisure and urban destinations. The Bluegreen Vacation Club is a flexible, points-based, deeded vacation ownership plan with 68 Club and Club Associate Resorts and access to nearly 11,300 other hotels and resorts through partnerships and exchange networks. Bluegreen Vacations also offers a portfolio of comprehensive, fee-based resort management, financial, and sales and marketing services to, or on behalf of, third parties. Bluegreen Vacations Corporation is approximately
About Bluegreen Vacations Holding Corporation: Bluegreen Vacations Holding Corporation (NYSE: BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), is a Florida-based holding company whose sole investment is its approximate
Bluegreen Vacations Corporation Contact:
Investor Relations: Leo Hinkley, Managing Director, Investor Relations Officer
Telephone: 954-940-5336 Email: Leo.Hinkley@BluegreenVacations.com
###
Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, are forward-looking statements. Forward-looking statements are based on current expectations of management and can be identified by the use of words such as “believe,” “may,” “could,” “should,” “plans,” “anticipates,” “intends,” “estimates,” “expects,” and other words and phrases of similar impact. Forward-looking statements involve risks, uncertainties, and other factors, many of which are beyond our control, that may cause actual results or performance to differ from those set forth or implied in the forward-looking statements. These risks and uncertainties include, without limitation, the COVID-19 pandemic and the effects of the pandemic, including sales center and kiosk closures, travel and business restrictions, worker absenteeism, quarantines and other health related restrictions; the length and severity of the COVID-19 pandemic and our ability to successfully resume full business operations thereafter; governmental and agency orders, mandates and guidance in response to the COVID-19 pandemic and the duration thereof, which is uncertain and will impact our ability to fully utilize sales centers, kiosks, and other marketing activities; the pace of recovery following the COVID-19 pandemic; the risk that sales and marketing operations, including those at Bass Pro and Cabela’s store locations, may be subject to additional closures in the future due to COVID-19 restrictions; risks that our current or future marketing alliances may not be available to us in the future or may not be as successful as anticipated; the impact of the COVID-19 pandemic on consumers, including their income, their level of discretionary spending both during and after the pandemic, and their views towards travel and the vacation ownership; risks associated with the Company’s ability to retain and motivate its existing employees are unsuccessful, and the risk employees may not produce anticipated results or be as successful as anticipated or at all; and the risk that redesigned sales and marketing platform and its staffing, may not produce the anticipated benefits, or generate earnings and long-term growth as anticipated, or at all. For a description of other risks and uncertainties, please see the “Risk Factors” section of Bluegreen Vacations’ Annual Report on Form 10-K for the year ended December 31, 2020. Bluegreen cautions that the foregoing factors are not exclusive. You should not place undue reliance on any forward-looking statement, which speaks only as of the date made. Bluegreen does not undertake, and specifically disclaims any obligation, to update or supplement any forward-looking statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210301005720/en/
FAQ
What changes has Bluegreen Vacations Corporation announced for its sales and marketing?
How many marketing kiosks does Bluegreen plan to have by the end of 2021?
What is the significance of Bluegreen's new headquarters in Knoxville?
Who are the new regional leaders at Bluegreen Vacations?
What risks does Bluegreen Vacations face with its new marketing strategy?
