Corona Cero Brings Same Seats as from Olympic Games Venues to Iconic Sunset Destinations Around the World
Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, has launched its Golden Venues activation. This initiative brings the same seats as from Olympic Games venues in Paris to 11 iconic travel destinations across 9 countries and 4 continents. The locations, chosen for their stunning sunsets and scenic beauty, include Arpoador beach in Rio de Janeiro, Grand Peninsula Lagonissi in Athens, and Café Del Mar in Cartagena.
This activation is part of Corona Cero's 'For Every Golden Moment' platform, aiming to encourage fans to reconnect with nature and embrace their own golden moments daily. The brand, recognized as the world's most valuable beer brand in Kantar's BrandZ global 2024 rankings, is committed to promoting outdoor experiences and environmental stewardship.
Corona Cero, sponsor globale della birra dei Giochi Olimpici e Paralimpici, ha lanciato la sua attivazione Golden Venues. Questa iniziativa porta le stesse sedie dei luoghi dei Giochi Olimpici di Parigi in 11 destinazioni iconiche di viaggio in 9 paesi e 4 continenti. Le location, selezionate per i loro splendidi tramonti e la bellezza scenica, includono la spiaggia di Arpoador a Rio de Janeiro, il Grand Peninsula Lagonissi ad Atene e il Café Del Mar a Cartagena.
Questa attivazione fa parte della piattaforma 'For Every Golden Moment' di Corona Cero, che mira a incoraggiare i fan a riconnettersi con la natura e abbracciare i propri momenti d'oro quotidianamente. Il marchio, riconosciuto come il marchio di birra più prezioso al mondo nei ranking globali 2024 di BrandZ di Kantar, si impegna a promuovere esperienze all'aria aperta e cura dell'ambiente.
Corona Cero, patrocinador global de cerveza de los Juegos Olímpicos y Paralímpicos, ha lanzado su activación Golden Venues. Esta iniciativa trae las mismas sillas que se utilizan en los lugares de los Juegos Olímpicos de París a 11 destinos de viaje icónicos en 9 países y 4 continentes. Las ubicaciones, elegidas por sus impresionantes atardeceres y su belleza escénica, incluyen la playa de Arpoador en Río de Janeiro, Grand Peninsula Lagonissi en Atenas y Café Del Mar en Cartagena.
Esta activación es parte de la plataforma 'For Every Golden Moment' de Corona Cero, que busca alentar a los fanáticos a reconectarse con la naturaleza y abrazar sus propios momentos dorados a diario. La marca, reconocida como la marca de cerveza más valiosa del mundo en el ranking global de BrandZ 2024 de Kantar, se compromete a promover experiencias al aire libre y la responsabilidad ambiental.
코로나 제로(Corona Cero)는 올림픽 및 패럴림픽 게임의 글로벌 맥주 후원사로서 골든 베뉴(Golden Venues) 캠페인을 시작했습니다. 이 이니셔티브는 파리 올림픽 게임 장소에서 사용된 동일한 좌석을 9개국 4개 대륙의 11개 아이코닉 여행지로 가져옵니다. 장소는 놀라운 일몰과 경치로 유명한 곳으로 선택되었으며, 리우데자네이루의 아르포아도르 해변, 아테네의 그랜드 페닌술라 라고니시, 카르타헤나의 카페 델 마르가 포함됩니다.
이 캠페인은 코로나 제로의 '모든 골든 모먼트를 위한' 플랫폼의 일환으로, 팬들이 자연과 다시 연결하고 매일 자신의 골든 모먼트를 포용하도록 장려하는 것을 목표로 합니다. 이 브랜드는 Kantar의 BrandZ 2024 글로벌 순위에서 세계에서 가장 가치 있는 맥주 브랜드로 인정받으며, 야외 경험과 환경 관리의 중요성을 홍보하는 데 헌신하고 있습니다.
Corona Cero, sponsor mondial de la bière pour les Jeux Olympiques et Paralympiques, a lancé son activation Golden Venues. Cette initiative amène les mêmes sièges que ceux des lieux des Jeux Olympiques de Paris vers 11 destinations de voyage emblématiques dans 9 pays et 4 continents. Les lieux, choisis pour leurs couchers de soleil époustouflants et leur beauté scénique, incluent la plage d'Arpoador à Rio de Janeiro, le Grand Peninsula Lagonissi à Athènes et le Café Del Mar à Carthagène.
Cette activation fait partie de la plateforme 'Pour Chaque Moment Doré' de Corona Cero, visant à encourager les fans à se reconnecter avec la nature et à embrasser leurs propres moments dorés au quotidien. La marque, reconnue comme la marque de bière la plus précieuse au monde dans le classement mondial de BrandZ 2024 de Kantar, s'engage à promouvoir des expériences en plein air et une responsabilité environnementale.
Corona Cero, der globale Biersponsor der Olympischen und Paralympischen Spiele, hat seine Goldenen Orte Aktivierung gestartet. Diese Initiative bringt die gleichen Sitze, die in den Olympischen Spielen in Paris verwendet werden, zu 11 ikonischen Reisezielen in 9 Ländern und 4 Kontinenten. Die Standorte, die aufgrund ihrer atemberaubenden Sonnenuntergänge und landschaftlichen Schönheit ausgewählt wurden, umfassen den Arpoador Strand in Rio de Janeiro, das Grand Peninsula Lagonissi in Athen und das Café Del Mar in Cartagena.
Diese Aktivierung ist Teil von Corona Cero's 'Für Jeden Goldenen Moment' Plattform, die darauf abzielt, die Fans dazu zu ermutigen, sich mit der Natur zu reconnecten und täglich ihre eigenen goldenen Momente zu leben. Die Marke, die als wertvollste Biermarke der Welt im Kantar BrandZ globalen 2024 Ranking anerkannt ist, engagiert sich dafür, Outdoor-Erlebnisse und Umweltbewusstsein zu fördern.
- Corona Cero becomes the first-ever global beer sponsor of the Olympic Games
- Innovative 'Golden Venues' activation in 11 locations across 9 countries
- Corona recognized as the world's most valuable beer brand in Kantar's BrandZ global 2024 rankings
- Promotion of moderation in Olympic celebrations globally
- None.
First-ever global beer sponsor of the Olympic Games invites fans to celebrate life's golden moments and nature as part of its 'For Every Golden Moment' platform
SÃO PAULO--(BUSINESS WIRE)--
Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, bringing the same seats as from the Olympic Games venues in
![Greece - Corona Cero Golden Venues activation (Photo: Corona Cero)](https://mms.businesswire.com/media/20240722637366/en/2192167/4/Athens_-_Greece.jpg)
The brand is featuring Golden Venues in 11 breath-taking outdoor settings across 9 countries, including renowned spots such as Arpoador beach in
“From Greece,
Corona, recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, has a rich history of promoting outdoor experiences and encouraging environmental stewardship. The brand is committed to fostering connections and creating meaningful moments in locations that resonate with fans globally.
The full list of Golden Venues spans:
-
Grand Peninsula Lagonissi in
Athens, Greece , a popular beach and sailing destination on the Athenian Riviera with panoramic views of the Saronic Gulf; -
Thames Riverfront in Battersea,
London, UK , a bustling district with local and tourist attractions, including a riverside promenade, ecological areas, and sports facilities;
-
Arpoador Beach in
Rio de Janeiro, Brazil , next to Ipanema beach, this landmark destination is renowned for surfing and the best sunset views in town; -
Café Del Mar in
Cartagena, Colombia , located 150m high at the top of Old Town, Cafe Del Mar offers 360-views of Cartagena and is known for its stunning sunsets; -
Coatepeque Volcano,
El Salvador , a volcanic crater located 745 meters above sea level overlooking a 50,000 years old lake; -
San Carlos de Bariloche,
Argentina , a popular ski destination in the Argentinean Patagonia, surrounded by scenic forests and mountains; -
Pichilemu in Punta de Lobos,
Chile , a distinct beach with gray sand and large cliffs, Pichilemu is the heart of surf culture inChile where many of the country's best surfers learned their skills;
-
Morito Beach in Kanagawa,
Japan , known for its stunning views of Mt. Fuji, Morito Beach is one of the most famous spots on the coast of the Miura Peninsula;
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South Africa (three locations) including Cape Town’s Signal Hill, offering panoramic views of V&A Waterfront, the Atlantic Ocean, Lion’s Head, and the iconic Table Mountain, one of the world's Seven Wonders of Nature.
“As the world anticipates the start of the Olympics, we are proud to see Corona Cero bring a touch of the Games to these global iconic locations for more fans to connect to their golden moments,” said Anne-Sophie Voumard, Managing Director IOC Television & Marketing Services. “We hope this gift will inspire people to embrace their own celebratory moments everyday!”
Fans can take in the beauty of nature while celebrating life’s golden moments – together with a refreshing Corona Cero served with a lime, or in any way they prefer to unwind and reconnect with nature. In select locations, the brand is also offering Sunset Hours, which are free concerts by local bands near the Golden Venues locations.
As the first-ever global beer sponsor of the Olympic Games, the no-alcohol beer brand is also elevating the role of moderation in Olympic celebrations globally, creating spaces and moments for cheers and choice in meaningful locations that matter to fans.
AB InBev brands have seen countless new friendships, connections, and experiences built on a shared love of sport and are pleased to be a part of that legacy with decades of historic, award-winning and responsible sports marketing.
The Golden Venues will be open to the public daily during the Olympic Games, starting July 23 with plans to remain in the area after the games.
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About Corona Global
Corona, an AB InBev global brand*, is the iconic beer brand that is synonymous with paradise with a presence in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, Corona invites the world outside, beckoning you to reconnect with your essential nature and embrace the simple pleasures of life. But it's not just about the beer – it's about the ritual. The ritual of adding a slice of lime to your Corona, an experience that elevates the moment. Corona isn't just a beverage; it's nature in a bottle. And we strive to help protect nature and have become the first global beverage brand with a net-zero plastic footprint. This builds on our longstanding ambition to help protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.
*Corona is not sold by AB InBev in
About The International Olympic Committee
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of
About AB InBev
AB InBev is a publicly traded company (Euronext: ABI) based in Leuven,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240722637366/en/
AB InBev Media Relations
E-mail: media.relations@ab-inbev.com
Source: Corona
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