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Corona, named the World's Most Valuable Beer Brand in 2024, celebrates its 100-year anniversary with a global celebration launching the 'Corona 100' platform. Since 1925, the brand has maintained a strong connection with beach culture and lifestyle.
The celebration includes several key initiatives: a curated Corona Beach 100 list featuring the world's most iconic beaches, from popular destinations in South Africa, Mexico, and Brazil to lesser-known shores like Chile's Punta de Lobos and Iceland's Stokksnes Beach. Consumers can win trips to these locations through special edition anniversary packs.
The brand announced a marquee sponsorship of a global concert at Copacabana Beach in Rio De Janeiro on May 3rd, featuring world-renowned musical artists. Additionally, Corona released a legacy film titled 'This is Living Since 1925' showcasing decades of beach culture evolution.
Corona is launching the world's first sun reserve at Brazil's Piedade Beach in Pernambuco, marking a pioneering initiative to preserve public access to sunlight on beaches. The initiative, developed by Grey agency, involves leasing beachfront land and implementing height restrictions on buildings to prevent sunlight obstruction on the sand.
As the beer brand celebrates its 100th anniversary in 2025, this unprecedented concept aims to address concerns about increasing coastal development in Brazil, where over half the population resides along the coast. The company plans to expand the Sun Reserve initiative to additional markets, including South Africa.
The project serves as a model to raise awareness about preserving sunshine access on public beaches, encouraging both local communities and the general population to appreciate and protect this natural resource.
Corona, the world's most valuable beer brand, has officially opened Corona Island for public bookings - an eco-protected paradise located 20 km off Colombia's coast near Cartagena. The island features ten premium waterfront bungalows with private jacuzzis, offering all-inclusive stays and day passes.
The destination earned Oceanic Global's three-star Blue Seal for eliminating single-use plastics and implementing sustainable practices. The island integrates eco-tourism through sustainable architecture using solar energy and native materials, local dining experiences, and conservation activities including coral reef restoration and mangrove planting.
Guests can enjoy activities like yoga, paddleboarding, and kayaking while experiencing an environment designed to reconnect with nature. Bookings are available through livecoronaisland.com, Airbnb, Expedia, and Booking.com.
Corona Cero has announced a landmark four-year partnership with the World Surf League (WSL), becoming its first-ever global no-alcohol beer sponsor. The partnership builds upon an existing eight-year relationship with Corona and follows Corona Cero's triple-digit volume growth in 2024.
The collaboration kicks off with the MEO Rip Curl Pro in Portugal and will feature throughout most of WSL's premier events. The partnership includes broadcast innovations, digital content, and immersive activations. Corona Cero will implement its Relaxation Clause in all WSL athlete contracts, ensuring partnered athletes like Gabriel Medina and Tatiana Weston Webb have dedicated time to unwind.
Anheuser-Busch (NYSE: BUD) has announced a new $4.2 million investment in its Williamsburg, Virginia brewery, building on its $2 billion nationwide brewery investments over the past five years. This follows a $6.5 million investment made in the Williamsburg facility in 2024.
The investment will upgrade critical manufacturing equipment to enhance brewing efficiency and maintain industry-leading standards. The Williamsburg brewery, operational since 1972, is part of Anheuser-Busch's significant presence in Virginia, where the company has invested over $1.1 billion in capital investments to date and employs more than 750 people across 5 facilities.
The company emphasizes its commitment to American manufacturing, with 99% of its U.S.-sold beers made domestically using 99% American-sourced ingredients. Together with its wholesaler partners, Anheuser-Busch employs 65,000 Americans.
AB InBev (BUD) reported strong financial results for FY2024, achieving all-time high revenue and 15.4% growth in Underlying EPS to 3.53 USD. The company's EBITDA increased by 8.2% with margin expansion of 179bps, while revenue grew 2.7% with growth in 75% of markets.
Key highlights include:
- Net debt reduced by 6.9B USD to 60.6B USD, with net debt to EBITDA ratio reaching 2.89x
- Free cash flow increased by 2.5B USD to 11.3B USD
- 75% of revenue now transacted through B2B digital platforms
- BEES marketplace GMV grew 57% to 2.5B USD
- Proposed dividend of 1.00 EUR per share, up 22% vs FY23
While global volumes declined 1.4% due to soft consumer environments in China and Argentina, volumes grew 0.9% excluding these markets. The company announced a 2B USD share buyback program, with 750M USD completed as of February 21, 2025.
Anheuser-Busch (NYSE:BUD) has announced its largest Super Bowl advertising presence among beer, alcohol, and CPG companies for Super Bowl LIX on February 9. The company will feature five brands - Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois - with three minutes of national advertising time and 45 seconds of regional advertising time.
The campaign includes Michelob ULTRA's new 'Play For An ULTRA' platform, Busch Light's continuation of 'The Busch Guide by Busch Guy' series, Budweiser's Clydesdale-featured story, Bud Light's celebrity-partnered humor campaign, and Stella Artois' return after five years with its 'Taste Worth More' campaign. The company owns the top two fastest-growing brands in the industry - Michelob ULTRA and Busch Light, with Bud Light maintaining its position as the #1 selling beer in the country.
Anheuser-Busch (NYSE:BUD) has announced a $10 million investment in its Jacksonville brewery for facility upgrades and manufacturing equipment improvements. This investment is part of the company's broader $2 billion investment strategy across its facilities over the past 5 years. The Jacksonville brewery, operational since 1969, has been integral to the company's $490 million capital investments in Florida. With almost 1,000 employees across four facilities in Florida and a national workforce of 65,000 across 120 facilities, Anheuser-Busch continues to strengthen its position as America's leading brewer while contributing to local economic growth.
AB InBev (NYSE: BUD) has expanded its FIFA partnership to become the Official Beer Partner of FIFA Club World Cup 2025™, extending their nearly 40-year collaboration. The tournament will take place in the United States from June 15th to July 13th, featuring 32 of the world's top football clubs across 11 US Host Cities. Budweiser and Michelob ULTRA will lead the partnership, complemented by local brands in select markets. As part of the agreement, AB InBev will create unique brand experiences, present the 'Player of the Match Award,' and promote tournament highlights for legal-age fans.
Anheuser-Busch (NYSE:BUD) announced a $14 million investment in its Houston brewery for facility upgrades and manufacturing equipment improvements. This investment is part of the company's broader $2 billion investment across its facilities over the last 5 years. The Houston facility, operational since 1966, will receive updates including warehouse roof replacement, elevator upgrades, new air rinsers for water reduction, and network connectivity improvements. This follows a $22.5 million investment last year for safety and efficiency enhancements. The company operates over 120 facilities nationwide and employs 65,000 Americans, with almost 1,000 employees across 4 facilities in Texas.
