Moose Knuckles Secures Strategic Investment from Down Apparel Leader Bosideng and Current Shareholders to Fuel Expansion as a Global Luxury Outerwear Brand
Moose Knuckles, the Canadian luxury outerwear brand, has secured a strategic investment from Bosideng, a leading Chinese down apparel company, and current shareholders led by Cathay Capital. This partnership aims to accelerate Moose Knuckles' development as a major global outerwear brand, combining Canadian heritage with youthful fashion.
The brand is expanding its retail presence across 30 countries, with 36 stores in North America, Europe, and China. Bosideng will serve as a key investor alongside Cathay Capital, which remains the majority shareholder. This new phase marks the exit of co-founders Ayal Twik and Noah Stern as shareholders.
The collaboration with Bosideng is expected to catalyze growth in Asia and strengthen the brand's multi-cultural, disruptive, and creative spirit. Both companies see this partnership as complementary, with Bosideng providing strategic and financial support to fuel Moose Knuckles' global expansion.
Moose Knuckles, il brand canadese di abbigliamento di lusso per esterni, ha ottenuto un investimento strategico da Bosideng, un'importante azienda cinese di abbigliamento in piuma, e dai soci attuali guidati da Cathay Capital. Questa partnership mira ad accelerare lo sviluppo di Moose Knuckles come un brand di abbigliamento per esterni di rilevanza globale, combinando l'eredità canadese con la moda giovanile.
Il brand sta espandendo la sua presenza al dettaglio in 30 paesi, con 36 negozi in Nord America, Europa e Cina. Bosideng fungerà da investitore chiave insieme a Cathay Capital, che rimane il principale azionista. Questa nuova fase segna l'uscita dei co-fondatori Ayal Twik e Noah Stern come soci.
La collaborazione con Bosideng si prevede stimolerà la crescita in Asia e rafforzerà lo spirito multi-culturale, dirompente e creativo del brand. Entrambe le aziende vedono questa partnership come complementare, con Bosideng che fornisce supporto strategico e finanziario per alimentare l'espansione globale di Moose Knuckles.
Moose Knuckles, la marca canadiense de ropa de lujo para exteriores, ha asegurado una inversión estratégica de Bosideng, una empresa líder china en prendas de down, y de socios actuales liderados por Cathay Capital. Esta asociación tiene como objetivo acelerar el desarrollo de Moose Knuckles como una marca de ropa para exteriores de relevancia global, combinando la herencia canadiense con la moda juvenil.
La marca está expandiendo su presencia comercial en 30 países, con 36 tiendas en América del Norte, Europa y China. Bosideng actuará como un inversor clave junto a Cathay Capital, que permanece como el accionista mayoritario. Esta nueva fase marca la salida de los cofundadores Ayal Twik y Noah Stern como accionistas.
Se espera que la colaboración con Bosideng catalice el crecimiento en Asia y fortalezca el espíritu multicultural, disruptivo y creativo de la marca. Ambas empresas ven esta asociación como complementaria, con Bosideng brindando apoyo estratégico y financiero para impulsar la expansión global de Moose Knuckles.
모스 너클스(Moose Knuckles)는 캐나다 고급 아우터웨어 브랜드로, 중국의 주요 다운 의류 회사인 보시덩(Bosideng)과 현재 주주들, 카세이 캐피탈(Cathay Capital)이 이끄는 투자 유치를 확보했습니다. 이번 파트너십은 캐나다의 전통과 젊은 패션을 결합하여 모스 너클스가 세계적인 아우터웨어 브랜드로 성장하는 것을 가속화하는 것을 목표로 합니다.
브랜드는 북미, 유럽, 중국에 36개의 매장을 두고 30개국에서 소매 점포를 확장하고 있습니다. 보시덩은 카세이 캐피탈과 함께 주요 투자자로 활동하며, 카세이 캐피탈은 여전히 최대 주주입니다. 이번 새로운 단계는 공동 창립자인 아얄 트윅(Ayal Twik)과 노아 스턴(Noah Stern)이 주주로서 퇴출되는 것을 의미합니다.
보시덩과의 협력은 아시아에서의 성장을 촉진하고 브랜드의 다문화적이고 파괴적이며 창의적인 정신을 강화할 것으로 예상됩니다. 양사는 보시덩이 모스 너클스의 글로벌 확장을 촉진하기 위해 전략적 및 재정적 지원을 제공하는 상호 보완적인 파트너십으로 보고 있습니다.
Moose Knuckles, la marque canadienne de vêtements de luxe pour l'extérieur, a obtenu un investissement stratégique de Bosideng, une entreprise chinoise leader dans les vêtements en duvet, ainsi que des actionnaires actuels dirigés par Cathay Capital. Ce partenariat vise à accélérer le développement de Moose Knuckles en tant que marque d'extérieur majeure au niveau mondial, alliant héritage canadien et mode juvénile.
La marque étend sa présence commerciale dans 30 pays, avec 36 magasins en Amérique du Nord, en Europe et en Chine. Bosideng sera un investisseur clé aux côtés de Cathay Capital, qui reste l'actionnaire majoritaire. Cette nouvelle phase marque le départ des co-fondateurs Ayal Twik et Noah Stern en tant qu'actionnaires.
La collaboration avec Bosideng devrait catalyser la croissance en Asie et renforcer l'esprit multiculturel, disruptif et créatif de la marque. Les deux entreprises considèrent ce partenariat comme complémentaire, Bosideng apportant un soutien stratégique et financier pour alimenter l'expansion mondiale de Moose Knuckles.
Moose Knuckles, die kanadische Luxus-Außenbekleidungsmarke, hat eine strategische Investition von Bosideng, einem führenden chinesischen Daunenbekleidungsunternehmen, sowie von aktuellen Anteilseignern unter der Leitung von Cathay Capital gesichert. Diese Partnerschaft zielt darauf ab, die Entwicklung von Moose Knuckles zu einer bedeutenden globalen Außenbekleidungsmarke zu beschleunigen, indem kanadisches Erbe mit jugendlicher Mode kombiniert wird.
Die Marke erweitert ihre Einzelhandelspräsenz in 30 Ländern mit 36 Geschäften in Nordamerika, Europa und China. Bosideng wird als wichtiger Investor zusammen mit Cathay Capital fungieren, das weiterhin Mehrheitsaktionär bleibt. Diese neue Phase markiert den Rückzug der Mitgründer Ayal Twik und Noah Stern als Anteilseigner.
Die Zusammenarbeit mit Bosideng wird voraussichtlich das Wachstum in Asien katalysieren und den multikulturellen, disruptiven und kreativen Geist der Marke stärken. Beide Unternehmen betrachten diese Partnerschaft als komplementär, wobei Bosideng strategische und finanzielle Unterstützung bietet, um das globale Wachstum von Moose Knuckles voranzutreiben.
- Strategic investment from Bosideng, a leading Chinese down apparel company
- Expansion of retail presence across 30 countries with 36 stores
- Distribution through prestigious retailers like Harrods, Selfridges, and Saks Fifth Avenue
- Potential for accelerated growth in the Asian market
- Continued financial backing from Cathay Capital as majority shareholder
- Exit of co-founders Ayal Twik and Noah Stern as shareholders
Headquartered in
Recognizing Moose Knuckles' distinct positioning and growth potential, Bosideng and the Cathay Capital-led investor group are committed to providing the financial resources and strategic support necessary to drive the brand's continued expansion. Bosideng will serve as a key investor alongside Cathay Capital, which remains the majority shareholder. This new phase also marks the exit of co-founders Ayal Twik and Noah Stern as shareholders, who launched Moose Knuckles in 2009 and successfully led the company's first chapter of growth.
From Victor Luis, Executive Chairman of Moose Knuckles: "Our products are the culmination of our unwavering dedication to combining exceptional materials, meticulous construction, and a tailored fit that marries style with functional performance. We are embarking on a thrilling new chapter for Moose Knuckles, where we will continue to expand our collections and categories to meet the ever-evolving expectations of our consumers across the globe, ensuring they feel both comfortable and stylish in every season. Our collaboration with Bosideng will be a catalyst for our growth in
Gao Dekang, Founder of the Bosideng brand, Chairman of the Board of Directors and President of the Group, expressed his confidence in the significant potential of the Moose Knuckles brand both in
From Gao Dekang, Founder of the Bosideng brand, Chairman of the Board of Directors and President of the Group: "Bosideng will provide substantial strategic and financial support to Moose Knuckles. This is a strategic cooperation with complementary advantages that will inject new momentum into the mid-to-long-term development of both Moose Knuckles and Bosideng."
From Mark Woods, Partner and Head of
About Moose Knuckles
Moose Knuckles is one of the world's leading luxury outerwear, sportswear, and accessories brands, based in
For more information, please visit: www.mooseknucklescanada.com
Follow us on Instagram @mooseknucklescanada
About Bosideng
Founded in 1976, Bosideng Group is a world-renowned down apparel enterprise listed on the Hong Kong Stock Exchange (HK 3998). The Group specializes in the manufacture of down apparel. On the back of a long-term committed focus on consumer needs, brand leadership, and innovation, Bosideng has led down apparel market in
For further information, please visit www.bosideng.com.
About Cathay Capital
Cathay Capital is a private equity and venture capital firm that supports companies in
For more information, please visit www.cathaycapital.com
Follow us on LinkedIn, X (Formerly Twitter) @CathayCapital
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SOURCE Moose Knuckles
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