Braze Named a Leader in 2024 Magic Quadrant™ for Multichannel Marketing Hubs for Second Consecutive Year
Braze (BRZE) has been named a Leader in Gartner's 2024 Magic Quadrant for Multichannel Marketing Hubs for the second consecutive year. The evaluation was based on the company's Completeness of Vision and Ability to Execute. Braze's customer engagement platform enables brands to create personalized relationships through various channels including email, push notifications, SMS, and in-app messaging. The company recently introduced BrazeAI-powered tools like Project Catalyst for campaign optimization, and enhanced data capabilities with automated identity resolution and new integrations with AWS and Microsoft Azure.
Braze (BRZE) è stata nominata Leader nel Magic Quadrant 2024 di Gartner per i Hub di Marketing Multicanale per il secondo anno consecutivo. La valutazione si è basata sulla Completezza della Visione e sulla Capacità di Esecuzione dell'azienda. La piattaforma di coinvolgimento dei clienti di Braze consente ai marchi di creare relazioni personalizzate attraverso vari canali, tra cui e-mail, notifiche push, SMS e messaggistica in-app. L'azienda ha recentemente introdotto strumenti powered by BrazeAI, come Project Catalyst per l'ottimizzazione delle campagne, e capacità di dati migliorate con risoluzione automatica dell'identità e nuove integrazioni con AWS e Microsoft Azure.
Braze (BRZE) ha sido nombrada Líder en el Cuadrante Mágico 2024 de Gartner para Plataformas de Marketing Multicanal por segundo año consecutivo. La evaluación se basó en la Completitud de la Visión y la Capacidad de Ejecución de la empresa. La plataforma de compromiso del cliente de Braze permite a las marcas crear relaciones personalizadas a través de varios canales, incluidos el correo electrónico, las notificaciones push, SMS y la mensajería en la aplicación. La empresa recientemente introdujo herramientas impulsadas por BrazeAI, como Project Catalyst para la optimización de campañas, y capacidades de datos mejoradas con resolución automática de identidad y nuevas integraciones con AWS y Microsoft Azure.
Braze (BRZE)는 가트너의 2024년 다채널 마케팅 허브 마법의 사각형에서 두 번째 연속으로 리더로 선정되었습니다. 평가는 회사의 비전 완전성과 실행 능력을 기준으로 이루어졌습니다. Braze의 고객 참여 플랫폼은 이메일, 푸시 알림, SMS 및 인앱 메시징을 포함한 다양한 채널을 통해 브랜드가 개인화된 관계를 구축할 수 있도록 합니다. 최근 회사는 캠페인 최적화를 위한 Project Catalyst와 AWS 및 Microsoft Azure와의 새로운 통합을 포함한 자동화된 신원 확인 기능과 함께 BrazeAI 기반 도구를 도입했습니다.
Braze (BRZE) a été nommé Leader dans le Magic Quadrant 2024 de Gartner pour les Hub de Marketing Multicanal pour la deuxième année consécutive. L'évaluation a été basée sur la Complétude de la Vision et la Capacité d'Exécution de l'entreprise. La plateforme d'engagement client de Braze permet aux marques de créer des relations personnalisées à travers divers canaux, y compris les e-mails, les notifications push, les SMS et la messagerie in-app. L'entreprise a récemment introduit des outils propulsés par BrazeAI, tels que Project Catalyst pour l'optimisation des campagnes, et des capacités de données améliorées avec résolution d'identité automatisée et de nouvelles intégrations avec AWS et Microsoft Azure.
Braze (BRZE) wurde zum zweiten Mal in Folge als Leader im Magic Quadrant 2024 von Gartner für Multichannel-Marketing-Hubs ausgezeichnet. Die Bewertung basierte auf der Vollständigkeit der Vision und der Fähigkeit zur Umsetzung des Unternehmens. Die Kundenbindungsplattform von Braze ermöglicht es Marken, durch verschiedene Kanäle wie E-Mail, Push-Benachrichtigungen, SMS und In-App-Nachrichten personalisierte Beziehungen aufzubauen. Das Unternehmen hat kürzlich von BrazeAI unterstützte Tools wie Project Catalyst zur Kampanenoptimierung sowie verbesserte Datenfunktionen mit automatisierter Identitätsauflösung und neuen Integrationen mit AWS und Microsoft Azure eingeführt.
- Named Leader in Gartner's Magic Quadrant for second consecutive year
- Launch of new BrazeAI-powered tools for campaign optimization
- Enhanced data capabilities with AWS and Microsoft Azure integrations
- None.
Recognized for Completeness of Vision and Ability to Execute
“We believe being recognized as a Leader by Gartner® Magic Quadrant™ reinforces our commitment to helping brands meet evolving customer expectations through continued innovation,” said Bill Magnuson, Cofounder and CEO of Braze. “At Braze, we empower marketers to collaborate with technology teams to apply AI-driven approaches that deepen customer relationships, and in turn, drive meaningful ROI. We are passionate about offering marketers new ways to automate and experiment with personalized campaigns at scale in order to meet their customers' demand for seamless, intuitive interactions across channels. In our opinion, this consecutive recognition reflects our ongoing commitment to innovation and excellence in customer engagement.”
Braze offers a leading customer engagement platform that helps brands such as FanDuel, Intuit, MAX (HBO), Venmo, and Zalando build meaningful, personalized relationships with their audiences in real time. Marketers can collect and act on data from any source, orchestrating cross-channel messaging and customer journeys from a single platform. Braze empowers brands to deliver seamless interactions through email, push notifications, SMS, in-app messaging, and more, driving customer loyalty and business growth. Recently, Braze announced new BrazeAI™-powered tools like Project Catalyst, an agent that will enable marketers to easily create, test, and optimize thousands of campaign variations. Additionally, Braze has enhanced its data capabilities with automated identity resolution, zero-copy data, as well as new integrations with AWS and Microsoft Azure, helping marketers unify data and deliver impactful, personalized experiences across every touchpoint.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.
To learn more about the Braze platform’s strengths and cautions, among other provider offerings, read our blog or download a complimentary copy of the Magic Quadrant report here.
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About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028946583/en/
Patrick Grier
Communications Manager at Braze
patrick.grier@braze.com
Source: Braze
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