Braze Launches Braze Instant Insights, a Suite of Snowflake Native Apps, in the Data Cloud
Braze (Nasdaq: BRZE) announced the beta launch of Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace, at Snowflake Summit 2023. These Analytics Apps, built using the Snowflake Native Application Framework, aim to help joint customers unlock and drive data value. Braze Instant Insights is an advanced analytics engine that enables Braze customers to leverage real-time insights for personalized, strategic cross-channel marketing campaigns.
Additionally, Braze was awarded the Powered by Snowflake award at the fifth annual Data Drivers Awards for North America, recognizing their transformation of the marketing and technology industries through secure data sharing and customer-centric interactions. The collaboration between Braze and Snowflake enables customers to create and analyze impactful customer engagement strategies in real-time and at scale.
Braze (Nasdaq: BRZE) ha annunciato il lancio beta di Braze Instant Insights, una suite di Snowflake Native Apps disponibile nel Snowflake Marketplace, durante il Snowflake Summit 2023. Queste app di analisi, costruite utilizzando il Snowflake Native Application Framework, mirano ad aiutare i clienti comuni a sbloccare e valorizzare i dati. Braze Instant Insights è un motore di analisi avanzato che consente ai clienti di Braze di sfruttare approfondimenti in tempo reale per campagne di marketing cross-channel personalizzate e strategiche.
Inoltre, Braze ha ricevuto il Powered by Snowflake award ai quinto annual Data Drivers Awards per il Nord America, riconoscendo la loro trasformazione dei settori del marketing e della tecnologia attraverso la condivisione sicura dei dati e interazioni centrate sul cliente. La collaborazione tra Braze e Snowflake permette ai clienti di creare e analizzare strategie di coinvolgimento cliente impattanti in tempo reale e su larga scala.
Braze (Nasdaq: BRZE) anunció el lanzamiento beta de Braze Instant Insights, un conjunto de aplicaciones nativas de Snowflake disponibles en el Marketplace de Snowflake, durante el Snowflake Summit 2023. Estas aplicaciones de análisis, construidas utilizando el Snowflake Native Application Framework, tienen como objetivo ayudar a los clientes conjuntos a desbloquear y aprovechar el valor de los datos. Braze Instant Insights es un motor de análisis avanzado que permite a los clientes de Braze aprovechar información en tiempo real para campañas de marketing personalizadas y estratégicas a través de múltiples canales.
Además, Braze recibió el Powered by Snowflake award en los quintos premios anuales Data Drivers Awards para América del Norte, reconociendo su transformación de las industrias de marketing y tecnología a través del intercambio seguro de datos e interacciones centradas en el cliente. La colaboración entre Braze y Snowflake permite a los clientes crear y analizar estrategias de compromiso del cliente de gran impacto en tiempo real y a gran escala.
브레이즈(Braze, Nasdaq: BRZE)는 2023 스노우플레이크 서밋(Snowflake Summit 2023)에서 스노우플레이크 마켓플레이스(Snowflake Marketplace)에서 사용할 수 있는 스노우플레이크 네이티브 앱(Snowflake Native Apps) 세트인 Braze Instant Insights의 베타 론칭을 발표했습니다. 스노우플레이크 네이티브 애플리케이션 프레임워크를 사용하여 구축된 이 분석 앱들은 공동 고객이 데이터를 잠금 해제하고 가치를 높이는 데 도움을 주는 것을 목표로 합니다. Braze Instant Insights는 Braze 고객이 개인화되고 전략적인 크로스 채널 마케팅 캠페인을 위해 실시간 인사이트를 활용할 수 있게 해주는 고급 분석 엔진입니다.
또한, Braze는 북미의 제5회 데이터 드라이버 어워드(Data Drivers Awards)에서 Powered by Snowflake award를 수상하여 안전한 데이터 공유와 고객 중심의 상호작용을 통해 마케팅 및 기술 산업의 변화를 인정받았습니다. Braze와 Snowflake 간의 협력은 고객이 실시간으로 대규모로 효과적인 고객 참여 전략을 생성하고 분석할 수 있게 해줍니다.
Braze (Nasdaq: BRZE) a annoncé le lancement bêta de Braze Instant Insights, une suite d'applications natives Snowflake sur le Snowflake Marketplace, lors du Snowflake Summit 2023. Ces applications d'analyse, créées à l'aide du cadre d'application natif Snowflake, visent à aider les clients communs à déverrouiller et à exploiter la valeur des données. Braze Instant Insights est un moteur d'analyse avancé qui permet aux clients de Braze de tirer parti d'analyses en temps réel pour des campagnes de marketing multicanal personnalisées et stratégiques.
De plus, Braze a reçu le Powered by Snowflake award lors des cinquièmes Data Drivers Awards en Amérique du Nord, reconnaissant leur transformation des secteurs du marketing et de la technologie grâce au partage sécurisé des données et à des interactions axées sur le client. La collaboration entre Braze et Snowflake permet aux clients de créer et d'analyser des stratégies d'engagement client à fort impact en temps réel et à grande échelle.
Braze (Nasdaq: BRZE) gab die Beta-Einführung von Braze Instant Insights bekannt, einer Suite von Snowflake Native Apps im Snowflake Marketplace, während des Snowflake Summit 2023. Diese Analyse-Apps, die mithilfe des Snowflake Native Application Frameworks entwickelt wurden, zielen darauf ab, gemeinsamen Kunden zu helfen, Datenwert freizusetzen und zu nutzen. Braze Instant Insights ist eine fortschrittliche Analyse-Engine, die es Braze-Kunden ermöglicht, Echtzeiteinblicke für personalisierte, strategische kanalübergreifende Marketingkampagnen zu nutzen.
Zusätzlich wurde Braze bei den fünften jährlichen Data Drivers Awards für Nordamerika mit dem Powered by Snowflake award ausgezeichnet, was ihre Transformation der Marketing- und Technologiebranchen durch sicheren Datenaustausch und kundenorientierte Interaktionen anerkennt. Die Zusammenarbeit zwischen Braze und Snowflake ermöglicht es den Kunden, strategien zur Kundenbindung in Echtzeit und in großem Maßstab zu erstellen und zu analysieren.
- Beta launch of Braze Instant Insights, a suite of Snowflake Native Apps
- Received Powered by Snowflake award at Data Drivers Awards
- Potential for new revenue streams by offering app to Snowflake customers
- Enhanced ability for customers to create personalized marketing campaigns
- None.
The company has also been awarded the Powered by Snowflake award at the fifth annual Data Drivers Awards for
Snowflake, the Data Cloud company, announced that the Snowflake Native App Framework (public preview on AWS) is now available for developers to build and test apps natively in the Data Cloud with additional distribution and monetization capabilities in public preview soon. Snowflake Native Apps usher in a new era of data collaboration, enabling developers with the tools needed to create robust apps quickly with Snowflake's high availability and auto-scalability, all the while reducing security and procurement hurdles for customers because the apps run directly within the customers’ Snowflake accounts.
“The Snowflake Native App Framework enables Braze to build in the Data Cloud and bring its app directly to customer’s data to drive value,” said Chris Child, Senior Director of Product Management, Snowflake. “By building Snowflake Native Apps, Braze is helping customers mobilize their data securely.”
Snowflake Marketplace already has over 25 new Snowflake Native Apps available today, and over one hundred Native Apps are currently in development spanning multiple industries and use cases. Braze intends to make Braze Instant Insights available in order to easily bring unique insights to end users and enable them to unlock value with just a few clicks on Snowflake Marketplace. By being Powered by Snowflake, Braze can create new revenue streams by offering an app to thousands of Snowflake customers, without these customers having to move or expose their data. The beta version of Braze Instant Insights is an advanced analytics engine that can be utilized by Braze customers to leverage real-time insights, data, and advanced analytics to create personalized, strategic cross-channel marketing campaigns in Braze.
Braze was also awarded the Powered by Snowflake award at the fifth annual Data Drivers Awards for
“We are honored to receive the Powered By Snowflake award at Snowflake Summit. This recognition is a true testament to our commitment to helping the world’s best brands unlock the power of their first-party data to create brilliant, personalized customer engagement campaigns,” said Jon Hyman, cofounder and CTO of Braze. “In continuing our mission, we’re excited to join Snowflake in ushering in a new era of data collaboration by bringing [a beta version of] Braze Instant Insights to our customers, enabling them to create and analyze even more impactful and creative customer engagement strategies in real-time and at scale.”
Learn more about where to find Braze at Snowflake Summit here. Learn more about Snowflake’s continued innovations, and how it is enabling organizations to distribute and monetize leading apps at scale in the Data Cloud here. Be sure to check out the Snowflake Summit 2023 keynotes live or on-demand here, and stay on top of the latest news and announcements from Snowflake on LinkedIn and Twitter.
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding future product performance. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20230627303461/en/
Hannah Blackington
Director, Global Communications
press@braze.com
Source: Braze
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