Braze Announces Partnership with BET+ for Tech for an Equitable Future Grant Program as Applications Open for Newest Cohort
Braze (Nasdaq: BRZE) has opened applications for the fifth cohort of its Tech for an Equitable Future product grant program, partnering with BET+ for the first time. The program offers 20 companies with underrepresented founders 12 months of free access to Braze technology and resources. BET+ will provide mentorship, a branding masterclass, and free email advertising to select participants.
The initiative aims to address the funding disparity faced by Black and female entrepreneurs. In 2023, Black-founded startups received less than 0.5% of U.S. venture funding, while women-founded companies garnered just 2.2%. Braze currently supports 31 early-stage startups, including 16 women-founded businesses, with over $900,000 in annualized product value donated in FY'25.
Eligible applicants must be located in APAC, EMEA, or North America, have underrepresented founders, less than $30M in VC funding, fewer than 100 employees, and compatible SDK and resources. The application deadline is January 17, 2025.
Braze (Nasdaq: BRZE) ha aperto le candidature per la quinta coorte del suo programma di sovvenzioni per prodotti Tech for an Equitable Future, collaborando con BET+ per la prima volta. Il programma offre a 20 aziende con fondatori sottorappresentati 12 mesi di accesso gratuito alla tecnologia e alle risorse di Braze. BET+ fornirà mentoring, un masterclass di branding e pubblicità via email gratuita ai partecipanti selezionati.
L'iniziativa mira a affrontare la disparità di finanziamenti che affrontano gli imprenditori neri e le donne. Nel 2023, le startup fondate da neri hanno ricevuto meno dello 0.5% del finanziamento per venture negli Stati Uniti, mentre le aziende fondate da donne hanno ottenuto solo 2.2%. Braze attualmente supporta 31 startup early-stage, comprese 16 aziende fondate da donne, con oltre $900,000 in valore annualizzato di prodotto donato nell'anno fiscale '25.
Gli applicant eleggibili devono trovarsi in APAC, EMEA o Nord America, avere fondatori sottorappresentati, meno di $30M in finanziamenti VC, meno di 100 dipendenti e SDK e risorse compatibili. La scadenza per la candidatura è 17 gennaio 2025.
Braze (Nasdaq: BRZE) ha abierto las aplicaciones para la quinta cohorte de su programa de subvenciones de productos Tech for an Equitable Future, asociándose con BET+ por primera vez. El programa ofrece a 20 empresas con fundadores subrepresentados 12 meses de acceso gratuito a la tecnología y recursos de Braze. BET+ proporcionará mentoría, una clase magistral de branding y publicidad por correo electrónico gratuita a los participantes seleccionados.
La iniciativa tiene como objetivo abordar la disparidad de financiación que enfrentan los emprendedores negros y las mujeres. En 2023, las startups fundadas por negros recibieron menos del 0.5% del financiamiento de riesgo en EE. UU., mientras que las empresas fundadas por mujeres obtuvieron solo 2.2%. Braze actualmente apoya a 31 startups en fase inicial, incluidas 16 empresas fundadas por mujeres, con más de $900,000 en valor de productos anualizados donados en el año fiscal '25.
Los solicitantes elegibles deben estar ubicados en APAC, EMEA o América del Norte, tener fundadores subrepresentados, menos de $30M en financiamiento de riesgo, menos de 100 empleados, y SDK y recursos compatibles. La fecha límite para la solicitud es el 17 de enero de 2025.
Braze (Nasdaq: BRZE)가 Tech for an Equitable Future 제품 보조금 프로그램의 5번째 코호트에 대한 지원을 시작하였으며, 이번에 BET+와 처음으로 협력합니다. 이 프로그램은 20개의 회사에 대해 12개월간 무료 접근 권한을 Braze 기술과 자원에 제공합니다. BET+는 선정된 참가자에게 멘토링, 브랜딩 마스터클래스 및 무료 이메일 광고를 제공할 것입니다.
이 이니셔티브는 흑인 및 여성 기업가들이 직면한 자금 지원의 불균형을 해결하는 것을 목표로 합니다. 2023년에는 흑인 창립 스타트업이 미국 벤처 자금의 0.5% 미만을 받았고, 여성 창립 기업은 단지 2.2%를 받았습니다. 현재 Braze는 31개의 초기 스타트업을 지원하고 있으며, 이 중 16개는 여성 창립 기업으로, FY'25에서 연간 $900,000의 제품 가치를 기부하였습니다.
응모 자격이 있는 신청자는 APAC, EMEA 또는 북미에 거주해야 하며, 하위 대표 창립자가 있어야 하고, VC 자금이 $30M 미만, 직원 수가 100명 미만이며, 호환 가능한 SDK 및 자원을 보유해야 합니다. 지원 마감일은 2025년 1월 17일입니다.
Braze (Nasdaq: BRZE) a ouvert les candidatures pour la cinquième cohorte de son programme de subventions pour produits Tech for an Equitable Future, en partenariat pour la première fois avec BET+. Le programme offre à 20 entreprises avec des fondateurs sous-représentés 12 mois d'accès gratuit à la technologie et aux ressources de Braze. BET+ fournira mentorat, un masterclass de branding, et publicité par e-mail gratuite aux participants sélectionnés.
Cette initiative vise à remédier à l'écart de financement auquel font face les entrepreneurs noirs et les femmes. En 2023, les startups fondées par des Noirs ont reçu moins de 0,5% du financement des entreprises aux États-Unis, tandis que les entreprises fondées par des femmes n'ont obtenu que 2,2%. Actuellement, Braze soutient 31 startups en phase précoce, dont 16 entreprises fondées par des femmes, avec plus de 900 000 $ en valeur de produit annualisé offertes au cours de l'exercice '25.
Les candidats éligibles doivent être situés en APAC, EMEA ou Amérique du Nord, avoir des fondateurs sous-représentés, moins de 30 millions de dollars en financement VC, moins de 100 employés et des SDK et ressources compatibles. La date limite de candidature est le 17 janvier 2025.
Braze (Nasdaq: BRZE) hat die Bewerbungen für die fünfte Kohorte seines Produktsponsorprogramms Tech for an Equitable Future geöffnet und arbeitet erstmals mit BET+ zusammen. Das Programm bietet 20 Unternehmen mit unterrepräsentierten Gründern 12 Monate kostenlosen Zugang zu Braze-Technologie und -Ressourcen. BET+ wird Mentoring, einen Branding-Workshop und kostenlose E-Mail-Werbung für ausgewählte Teilnehmer anbieten.
Die Initiative zielt darauf ab, die finanzielle Ungleichheit zu bekämpfen, der schwarze und weibliche Unternehmer gegenüberstehen. Im Jahr 2023 erhielten von Schwarzen gegründete Startups weniger als 0,5% der US-Venture-Finanzierung, während von Frauen gegründete Unternehmen nur 2,2% erhielten. Braze unterstützt derzeit 31 frühphasige Startups, darunter 16 von Frauen gegründete Unternehmen, mit über 900.000 US-Dollar an annualisiertem Produktwert, der im Geschäftsjahr 25 gespendet wird.
Berechtigte Bewerber müssen in APAC, EMEA oder Nordamerika ansässig sein, unterrepräsentierte Gründer haben, weniger als 30 Millionen US-Dollar an VC-Finanzierung erhalten, weniger als 100 Mitarbeiter haben und kompatible SDK und Ressourcen besitzen. Der Bewerbungsschluss ist der 17. Januar 2025.
- Partnership with BET+ to provide mentorship and resources to grant recipients
- Expansion of Tech for an Equitable Future program to support underrepresented founders
- $900,000 in annualized product value donated to startups in FY'25
- Support for 31 early-stage startups, including 16 women-founded businesses
- None.
The Tech for an Equitable Future program offers 20 companies with underrepresented founders, including Black and women entrepreneurs, with 12 months of free access to Braze technology and supporting resources that enable business growth and scalability. As a specialty streamer with thousands of weekly subscriber touchpoints on TV and film content, BET+’s subscriber acquisition and retention efforts are a best-in-class model for small and early-stage businesses to establish more robust customer engagement strategies.
Through this new partnership, BET+ will also provide select participants of the program with mentorship, access to a branding masterclass, free email advertising, and more. BET+, a Braze customer, will mentor five companies from the Tech for an Equitable Future program, assisting them with Braze use cases and overall customer engagement strategies. The streaming service will also lead participants in a live Masterclass workshop focused on brand marketing, and provide these five selected companies with free features in BET+ subscriber email campaigns.
“We are thrilled to expand our relationship with Braze through its Tech for an Equitable Future program – which mirrors our brand values around community impact and empowerment,” said Jason Harvey, EVP and General Manager of BET+. “We are embarking on our fifth anniversary as a streaming platform and for nearly all that time, Braze has been a valued partner. We embrace the opportunity to contribute BET+ thought-leadership to the fifth program cohort of Tech for an Equitable future, and to further support a community of under-resourced founders.”
In 2023, Black-founded startups received less than
"It’s been rewarding to be a part of the evolution and expansion of our Tech for an Equitable Future program, which aims to level the playing field for marginalized founders," said Rod McLeod, VP of Social Impact at Braze. "Braze remains committed to diversity, equity, and inclusion, and we’re excited to partner with BET+ in an effort to help catalyze business growth by fostering a more inclusive and equitable future."
Grant Details and Process:
To be eligible for the grant program, applicants must meet all of the following criteria:
-
Companies located in APAC, EMEA, or
North America with underrepresented-founders, such as those with Black and women founders. -
Bootstrapped business or less than
$30M - Have fewer than 100 employees; and
- Have compatible SDK and appropriate Engineering/Marketing resources
Braze offers technology that allows recipients to capture, analyze and act on customer data to engage their customers across channels and create personalized experiences. For the 20 businesses selected to participate, the program will offer:
- A free Braze Core package, which includes platform access, access to our SDKs and APIs, and a comprehensive messaging package (see full details here)
- Onboarding services and over 25 hours of educational content to get you up and running
- Access to a dedicated Customer Success Manager
- Free Braze certifications
- Access to digital community spaces to network with fellow founders in the program
Learn more about eligibility and apply here.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products and programs, including the Tech For an Equitable Future Grant Program. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the
About BET+:
BET+ is the preeminent streaming service for the Black audience, with exclusive originals and thousands of TV episodes and movies from the best Black creators. A joint venture between BET and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, stand-up comedy, award shows, and specials, all in one place, commercial-free. The new service from BET Networks, a subsidiary of Paramount Global, is the official home of Tyler Perry’s film, TV and stage works. The ad-free subscription video-on-demand service also provides users with access to original content including Emmy-nominated The Ms. Pat Show from Lee Daniels, Martin: The Reunion, hit unscripted series The Impact Atlanta and College Hill: Celebrity Edition, and exclusive originals from Carl Weber including The Family Business and The Black Hamptons to name a few. Visit BET.Plus to learn more and follow @BETPlus on social to join the conversation and get the latest.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924815024/en/
Meghan Halaszynski
press@braze.com
Source: Braze
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