Brüush Appoints New Chief Financial Officer
Bruush Oral Care Inc. (NASDAQ:BRSH) has appointed Mandeek Manhas as its new Chief Financial Officer, effective immediately. Mr. Manhas brings over 17 years of extensive finance and accounting experience from leadership roles in real estate and mining companies, along with significant audit experience with major firms. His appointment aims to enhance financial operations and support the company's growth objectives during its critical first year as a public company. Bruush, founded in 2018, aims to disrupt the oral care market by offering premium products at affordable prices and plans to launch additional subscription-based products in mid-2023.
- Appointment of Mandeek Manhas as CFO brings 17 years of finance experience.
- Mr. Manhas' background in real estate and mining may provide strategic advantages.
- Company plans to expand product portfolio with new subscription offerings.
- Concerns about continuity and experience gaps in senior management.
VANCOUVER, BC / ACCESSWIRE / April 4, 2023 / Bruush Oral Care Inc. (NASDAQ:BRSH) ("Brüush" or the "Company"), a direct-to-consumer leader in the oral care category, has appointed Mandeek Manhas as the new Chief Financial Officer, the Company announced today.With an extensive background in finance and accounting, Mr. Manhas brings over 17 years of experience to this role.
Prior to joining Brüush, Mr. Manhas held leadership positions in two reputable organizations, including a private real estate company with over
Commenting on the appointment, Alan MacNevin, Chief Operating Officer, stated, "We're thrilled to have Mandeek join the Company. We'll benefit greatly from his financial expertise, and I personally look forward to having him as a strong partner in building this business."
Mr. Manhas expressed his enthusiasm in joining the Company, stating, "I am excited to be joining Brüush as its new CFO at this critical point during its first year as a public company. I look forward to working closely with the team to drive financial excellence and support the Company's growth objectives."
About Bruush Oral Care Inc.
Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, we are an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. We are an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. We developed the product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. Starting in the second quarter of 2023, we plan to expand our portfolio with the launch of several new subscription-based consumable oral care products, including toothpaste, mouthwash, dental floss, a whitening pen, as well as an electric toothbrush designed for kids. We are rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.
For more information on Brüush visit: https://bruush.com
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Safe Harbor Forward-Looking Statements
This press release of Bruush Oral Care Inc. contains "forward-looking statements". Words such as "may", "will", "could", "should", "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" and other comparable terminology are intended to identify forward-looking statements. For example, the Company is using forward-looking statements when it discusses its vision, its strategy, and its products. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there could be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking statements except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statement, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements.
Investor Relations Contact:
Colette Eymontt
TraDigital IR
colette@tradigitalir.com
SOURCE: Brüush Oral Care Inc.
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https://www.accesswire.com/747109/Brush-Appoints-New-Chief-Financial-Officer
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