Dutch Bros Keeps Cool with New Chillin' with Dutch Drinks
Dutch Bros has launched a new range of summer drinks to help customers beat the heat. Available from July 1, 2024, these offerings capture '90s nostalgia with options like the Cookie Dough Freeze, Sherbet Rebel, and Tropical Frosted Lemonade. The Cookie Dough Freeze blends chocolate chip cookie dough coffee with Soft Top™ and cookie dough pieces. The Sherbet Rebel combines orange and passion fruit with sweet cream and a strawberry float. The Tropical Frosted Lemonade mixes passion fruit, coconut, blue raspberry, and sweet cream. Additionally, the Firecracker Rebel—a red raspberry energy drink with blue poppin' candy and Soft Top™—makes a return for the 4th of July. These drinks are available at all 900+ Dutch Bros locations while supplies last.
- Introduction of nostalgic summer drinks like Cookie Dough Freeze, Sherbet Rebel, and Tropical Frosted Lemonade could boost sales.
- Availability at all 900+ locations ensures extensive reach and potential revenue increase.
- The return of the popular Firecracker Rebel for the 4th of July could attract more customers.
- High dependency on the new drink lineup to drive summer sales could be a risk if the drinks do not perform well.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9218055-dutch-bros-new-summer-chillin-dutch-drinks/
- The Cookie Dough Freeze creates a friendship between a fan fave ice cream flavor and creamy coffee. This sweet treat is blended chocolate chip cookie dough coffee with Soft Top™ and cookie dough pieces.
- The Sherbet Rebel puts a playful twist on an iconic summer flavor with sweet cream infused into an orange and passion fruit blended energy drink topped with a strawberry float.
- The Tropical Frosted Lemonade blends passion fruit, coconut and blue raspberry for a tropical lemonade with strawberry fruit and sweet cream for a smooth finish.
"These drinks are a throwback to the '90s while embracing summer fun," said Tana Davila, chief marketing officer at Dutch Bros. "With fun classic flavors like the Cookie Dough Freeze including cookie dough pieces or our Sherbet Rebel with sweet cream, these drinks are a blast from the past and are great for any summer adventure you embark on!"
In addition to these refreshing treats, Dutch Bros is welcoming back a festive favorite, the Firecracker Rebel™.
- The Firecracker Rebel™ sparks 4th of July fun with blue poppin' candy sprinkled over a red raspberry blended energy drink with Soft Top™.
These cool creations are bringing all the summer and nostalgic vibes! These new drinks will be available July 1, while supplies last.
About Dutch Bros
Dutch Bros Coffee is a drive-thru coffee company dedicated to making a massive difference one cup at a time. Headquartered in
In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Dutch Bros Foundation and local operators and franchisees, the company donates several million dollars to causes across the country each year.
To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to earn points and score rewards!
View original content:https://www.prnewswire.com/news-releases/dutch-bros-keeps-cool-with-new-chillin-with-dutch-drinks-302182638.html
SOURCE Dutch Bros Coffee
FAQ
What new drinks has Dutch Bros introduced for summer 2024?
When will Dutch Bros' new summer drinks be available?
Where can I buy the new summer drinks from Dutch Bros?
What ingredients are in the Dutch Bros Sherbet Rebel?
What is the Firecracker Rebel and when is it available?
