Brilliant Earth Rounds out Retail Expansion for 2021 with New Location in Scottsdale Quarter, AZ

Rhea-AI Summary

Brilliant Earth celebrates the opening of its fifteenth showroom in Scottsdale Quarter, Arizona, just in time for the holiday season. This new location enhances the brand's commitment to providing an elevated shopping experience that complements its virtual offerings. The Scottsdale showroom showcases key collections, including Solstice High Jewelry and Fairmined Collections, reinforcing its mission of ethical sourcing. Additionally, Brilliant Earth has pledged $1,000,000 to support various causes, including local charitable initiatives.

Positive

• Opening of the fifteenth showroom enhances market presence.
• Showroom provides an omnichannel shopping experience.
• Donation of $1,000,000 to support ethical sourcing and local initiatives.
• Prominent display of key jewelry collections strengthens brand identity.

Negative

• None.

Just in time for the Holiday Season, Brilliant Earth celebrates its Fifteenth Showroom in Scottsdale Quarter, Arizona

SAN FRANCISCO, Dec. 20, 2021 (GLOBE NEWSWIRE) -- Brilliant Earth, a leader in ethically sourced bridal and fine jewelry, continues its showroom expansion by ringing in the Holiday Season with the opening of its first Arizona location. Brilliant Earth was drawn to this premium shopping destination for its vision of creating a unique, elevated shopping experience that perfectly complements its own virtual shopping platform for a truly omnichannel connection with its guests.

The ground floor Scottsdale Quarter showroom offers an expanded browsing space featuring Brilliant Earth’s latest pieces. With each new opening, a selection of key collections are showcased prominently. In Scottsdale, this includes the Solstice High Jewelry and Fairmined Collections–both of which tie back to Brilliant Earth’s mission and design leadership in the industry. Customers are able to explore and learn more about the diamond, gemstone, and ring setting options of their choosing or enjoy a first time shopping experience with a jewelry specialist. The appointment will also offer further information relating to the brand’s mission, ethical sourcing, thoughtful design, and quality craftsmanship.

“Scottsdale Quarter is exactly the type of space that Brilliant Earth wants to be part of,” said Beth Gerstein, Brilliant Earth’s Co-Founder and CEO. “They have created an elevated shopping destination, complete with other like-minded brands and an open-air concept that ties the experience together. Scottsdale Quarter is the perfect balance of relaxed yet forward thinking, which echoes our own brand identity.”

To celebrate Brilliant Earth’s arrival in the Scottsdale community, a donation has been made via the Brilliant Earth Foundation to the local Feeding America Chapter, St. Mary’s Food Bank. As part of Brilliant Earth’s dedication to giving, its Foundation has committed $1,000,000 to support key causes including responsible sourcing, climate action and social impact. For our showroom communities, Brilliant Earth continues its charitable initiatives via Feeding America from a global to local scale.

The Scottsdale Quarter showroom will be Brilliant Earth’s fifteenth showroom location, joining spaces in key markets including: Austin, Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York, Philadelphia, Portland, San Diego, San Francisco, Seattle, and Washington D.C. Additional details surrounding the opening of the Brilliant Earth showroom are available upon request. For more information on Brilliant Earth or to browse the full product assortment, please visit BrilliantEarth.com.

Images of the Showroom Available Here

PRESS CONTACT
Jordana Jaffe
Senior Manager, PR and Brand Partnerships, Brilliant Earth
JJaffe@BrilliantEarth.com  

ABOUT BRILLIANT EARTH
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. Led by our co-founders Beth Gerstein and Eric Grossberg, the Company’s mission since its founding in 2005 has been to create a more transparent, sustainable, and compassionate jewelry industry. Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth has served over 370,000 customers in all 50 U.S. states and over 50 countries worldwide.

ABOUT SCOTTSDALE QUARTER
Scottsdale Quarter features luxury retail and one-of-a-kind eateries set within a beautiful backdrop that has won both local and national design awards. The town center is home to more than 70 national and local retail, dining and entertainment options, as well as numerous events and activities throughout the year. A dynamic offering of things to do along with things to buy keeps guests engaged and returning often. Scottsdale Quarter is open seven days a week. For holiday hours and more information, please call (480) 270-8123 or visit scottsdalequarter.com. Like us on Facebook at facebook.com/ScottsdaleQuarter and follow us on Twitter @ScottsdaleQrtr and Instagram @ScottsdaleQuarter.

FAQ

When did Brilliant Earth open its Scottsdale showroom?

Brilliant Earth opened its Scottsdale showroom in December 2021.

What is the significance of the new Brilliant Earth showroom in Scottsdale?

The Scottsdale showroom is the fifteenth location for Brilliant Earth, enhancing its market presence and providing an omnichannel shopping experience.

What charitable initiatives is Brilliant Earth involved in?

Brilliant Earth has committed $1,000,000 to support causes such as responsible sourcing and local charitable initiatives, including a donation to St. Mary's Food Bank.

What collections are featured in the Scottsdale showroom?

The Scottsdale showroom features key collections including Solstice High Jewelry and Fairmined Collections.

How does the Scottsdale showroom align with Brilliant Earth's mission?

The Scottsdale showroom reflects Brilliant Earth's mission of ethical sourcing and providing a sustainable, transparent jewelry industry.