Brilliant Earth Announces Opening of the Company’s 30th Showroom

Rhea-AI Summary

Brilliant Earth Group, Inc. (Nasdaq: BRLT) has opened its 30th showroom in Nashville, Tennessee, enhancing its retail presence in the Southern U.S. Located in the lively Gulch district, the showroom aims to provide a unique shopping experience with ethically sourced fine jewelry. Customers can engage with expert jewelry specialists and utilize advanced tech tools for an optimized shopping experience. The launch coincides with Mother's Day, promoting gifts with personalized options. With a commitment to sustainable practices, Brilliant Earth continues its mission of transparency and compassion in the jewelry industry, serving over 50 countries from its showrooms in San Francisco and Denver.

Positive

• Opening of 30th showroom in Nashville boosts brand visibility and retail expansion.
• Showroom features advanced tech tools like virtual try-on, enhancing customer experience.
• Introduction of personalized gift options for Mother's Day aligns with consumer trends.

Negative

• None.

Leading ethical jewelry retailer continues to expand its Southern presence with new showroom in Nashville, Tennessee

SAN FRANCISCO, April 27, 2023 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, digital-first jewelry company and global leader in ethically sourced fine jewelry, today announced the opening of its 30th showroom in the popular city of Nashville. The new showroom will welcome appointments and walk-in customers looking to purchase uniquely designed fine jewelry, ethically sourced diamonds and recycled precious metals in a bright and joyous shopping environment.

“We are excited to be entering the vibrant city of Nashville with the opening of Brilliant Earth’s 30th showroom location,” said Kathryn Money, SVP of Merchandising and Retail Expansion. “As we continue our retail expansion, we reach more consumers across the country in-person, while seamlessly connecting online through our omni-channel capabilities.”

Brilliant Earth’s Nashville showroom is located on 1114 Pine Street in the Gulch, a dynamic community in the heart of Nashville, next to the trendy W Hotel, Nashville. Just around the corner from Music City’s vibrant entertainment scene, local museums, and award-winning dining, providing customers a special shopping experience paired with an unforgettable outing in Nashville.

The showroom offers a one-on-one, curated experience guided by expert jewelry specialists and supported by the brand’s optimized online experience and tech-enabled tools, including product visualization, virtual try-on, design-your-own ring functionality and ring-stacking options. Just in time for Mother’s Day gift giving, Brilliant Earth has expanded their gifts with meaning including personalized options ranging from engravable bracelets to family medallions to birthstone pendants.

For more information on Brilliant Earth or to browse the full product assortment, please visit BrilliantEarth.com.

PRESS CONTACT
Victoria Del Rico
Director of Communications, Brilliant Earth
Victoria.Delrico@BrilliantEarth.com

About Brilliant Earth
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. Led by our co-founders Beth Gerstein and Eric Grossberg, the Company’s mission since its founding in 2005 has been to create a more transparent, sustainable, and compassionate jewelry industry. Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth now has 30 showrooms and services customers in over 50 countries worldwide.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8badbcb5-56c1-4413-b6c9-18c005118dd3

FAQ

What is the significance of the new Nashville showroom for Brilliant Earth (BRLT)?

The Nashville showroom is Brilliant Earth's 30th location, enhancing its retail footprint and accessibility.

When did Brilliant Earth open its Nashville showroom?

Brilliant Earth opened its Nashville showroom on April 27, 2023.

What products does Brilliant Earth offer in its new Nashville showroom?

The Nashville showroom offers ethically sourced fine jewelry, including customized and engraved options.

Where is the Nashville showroom located?

The showroom is located at 1114 Pine Street in the Gulch, Nashville.

How does Brilliant Earth enhance the shopping experience in Nashville?

Brilliant Earth provides a curated experience with expert specialists and tech-enabled tools for product visualization and personalization.