Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different
Duracell made its debut in Super Bowl advertising with a creative 30-second spot featuring Tom Brady and The Duracell Scientist. The commercial showcases Brady appearing to have a 'power outage' during a broadcast with FOX announcer Kevin Burkhardt, before being 'rescued' by The Duracell Scientist using batteries with Power Boost™ Ingredients.
The campaign connects Brady's reputation of being 'Built Different' with Duracell's unique Power Boost technology. Brady, a seven-time champion and five-time MVP, endorsed Duracell's commitment to innovation and pushing boundaries. The ad was created through a collaboration between VaynerMedia, Shadow Lion, EssenceMediacom, and Citizen Relations.
Duracell ha fatto il suo debutto nella pubblicità del Super Bowl con uno spot creativo di 30 secondi che presenta Tom Brady e il Duracell Scientist. Il commercial mostra Brady che sembra avere un 'interruzione di corrente' durante una trasmissione con l'annunciatore FOX Kevin Burkhardt, prima di essere 'salvato' dal Duracell Scientist che utilizza batterie con ingredienti Power Boost™.
La campagna collega la reputazione di Brady di essere 'Built Different' con la tecnologia unica Power Boost di Duracell. Brady, sette volte campione e cinque volte MVP, ha sostenuto l'impegno di Duracell per l'innovazione e il superamento dei limiti. L'annuncio è stato creato attraverso una collaborazione tra VaynerMedia, Shadow Lion, EssenceMediacom e Citizen Relations.
Duracell hizo su debut en la publicidad del Super Bowl con un anuncio creativo de 30 segundos que presenta a Tom Brady y al Científico Duracell. El comercial muestra a Brady pareciendo tener una 'fallo de energía' durante una transmisión con el comentarista de FOX Kevin Burkhardt, antes de ser 'rescatado' por el Científico Duracell usando baterías con ingredientes Power Boost™.
La campaña conecta la reputación de Brady de ser 'Built Different' con la tecnología única Power Boost de Duracell. Brady, campeón siete veces y MVP en cinco ocasiones, respaldó el compromiso de Duracell con la innovación y el desafío de los límites. El anuncio fue creado a través de una colaboración entre VaynerMedia, Shadow Lion, EssenceMediacom y Citizen Relations.
Duracell는 Tom Brady와 Duracell Scientist가 등장하는 창의적인 30초 광고로 슈퍼볼 광고에 데뷔했습니다. 이 광고는 브래디가 FOX 아나운서 케빈 버카르트와 방송 중 '정전'이 발생하는 모습을 보여주며, 그 후 Duracell Scientist가 Power Boost™ 성분이 포함된 배터리를 사용하여 그를 '구출'하는 모습을 담고 있습니다.
이 캠페인은 브래디의 'Built Different'라는 명성을 Duracell의 독특한 Power Boost 기술과 연결시킵니다. 7회 챔피언이자 5회 MVP인 브래디는 Duracell의 혁신과 경계를 뛰어넘는 헌신에 대해 지지를 표명했습니다. 이 광고는 VaynerMedia, Shadow Lion, EssenceMediacom 및 Citizen Relations 간의 협업을 통해 만들어졌습니다.
Duracell a fait ses débuts dans la publicité du Super Bowl avec une annonce créative de 30 secondes mettant en vedette Tom Brady et le scientifique Duracell. La publicité montre Brady semblant avoir une 'coupure de courant' pendant une diffusion avec le commentateur de FOX Kevin Burkhardt, avant d'être 'sauvé' par le scientifique Duracell utilisant des batteries avec des Ingrédients Power Boost™.
La campagne relie la réputation de Brady d'être 'Built Different' à la technologie unique Power Boost de Duracell. Brady, sept fois champion et cinq fois MVP, a soutenu l'engagement de Duracell pour l'innovation et le dépassement des limites. L'annonce a été créée grâce à une collaboration entre VaynerMedia, Shadow Lion, EssenceMediacom et Citizen Relations.
Duracell trat mit einem kreativen 30-Sekunden-Spot, der Tom Brady und den Duracell-Wissenschaftler zeigt, in die Super Bowl-Werbung ein. Der Werbespot zeigt, wie Brady während einer Übertragung mit dem FOX-Kommentator Kevin Burkhardt anscheinend einen 'Stromausfall' hat, bevor er von dem Duracell-Wissenschaftler mit Batterien, die Power Boost™ Inhaltsstoffe enthalten, 'gerettet' wird.
Die Kampagne verbindet Bradys Ruf, 'Built Different' zu sein, mit der einzigartigen Power Boost-Technologie von Duracell. Brady, siebenmaliger Champion und fünfmaliger MVP, sprach sich für Duracells Engagement für Innovation und das Überwinden von Grenzen aus. Die Werbung wurde durch eine Zusammenarbeit zwischen VaynerMedia, Shadow Lion, EssenceMediacom und Citizen Relations erstellt.
- Strategic marketing expansion into Super Bowl advertising, reaching hundreds of millions of viewers
- Partnership with high-profile sports figure Tom Brady enhances brand visibility
- Successful launch of new marketing campaign highlighting product differentiation (Power Boost™ Ingredients)
- Significant advertising expenditure for Super Bowl spot (typically multi-million dollar investment)
Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker
Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire)
The brand shocked viewers when seven-time Champion quarterback and FOX NFL analyst, Tom Brady, appeared to suffer a “power outage” on air during the nationally broadcast 0:30s spot alongside FOX play-by-play announcer, Kevin Burkhardt.
Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that connects the legendary QB’s performance with the brand’s Power Boost Ingredients which can only be found in Duracell batteries.
“This campaign with Duracell really resonated with me since it’s all about being built different – something I know a little bit about,” said Brady, five-time MVP and renowned quarterback. “Duracell has always been my go-to battery because of their commitment to never settling for the status quo, and always pushing boundaries.”
The delightfully disruptive ad spot embraces Brady’s reputation of being Built Different and taps into the intersection of game time and advertising slots in a unique way that is sure to capture viewers’ attention.
“With a highly engaged audience in the hundreds of millions, the Big Game was the perfect stage to highlight how Duracell is Built Different,” said Ramon Velutini, President,
If you missed it live during the big game, you can re-watch the moment here, brought to you by Duracell’s creative agency VaynerMedia, in collaboration with Tom Brady’s creative agency, Shadow Lion, and with support from media agency EssenceMediacom and PR agency Citizen Relations.
About Duracell
Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250210050334/en/
duracellmedia@citizenrelations.com
Source: Duracell
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