Duracell Announces Relocation of R&D Headquarters to Atlanta
Duracell announced the relocation of its Research and Development (R&D) headquarters to Atlanta, Georgia. The new facility will be housed in the Science Square Labs building, set to open in Summer 2026. The move is expected to create over 100 jobs in Atlanta and will feature state-of-the-art laboratories, modern collaborative workspaces, and advanced technology infrastructure.
The strategic decision was driven by Atlanta's vibrant technology ecosystem, access to top-tier talent, and proximity to manufacturing facilities. The company will provide comprehensive support programs and resources to assist with the relocation process. Georgia Tech President Ángel Cabrera welcomed the collaboration, emphasizing the bridge between academia and industry.
Duracell ha annunciato il trasferimento della sua sede di Ricerca e Sviluppo (R&D) ad Atlanta, Georgia. La nuova struttura sarà ospitata nell'edificio Science Square Labs, che aprirà in Estate 2026. Si prevede che il trasferimento creerà oltre 100 posti di lavoro ad Atlanta e presenterà laboratori all'avanguardia, spazi di lavoro collaborativi moderni e un'infrastruttura tecnologica avanzata.
La decisione strategica è stata guidata dal vivace ecosistema tecnologico di Atlanta, dall'accesso a talenti di alto livello e dalla vicinanza agli impianti di produzione. L'azienda fornirà programmi di supporto completi e risorse per assistere nel processo di trasferimento. Il presidente del Georgia Tech, Ángel Cabrera, ha accolto la collaborazione, sottolineando il ponte tra accademia e industria.
Duracell anunció la reubicación de su sede de Investigación y Desarrollo (I+D) a Atlanta, Georgia. La nueva instalación estará ubicada en el edificio Science Square Labs, que se inaugurará en Verano 2026. Se espera que la mudanza genere más de 100 empleos en Atlanta y contará con laboratorios de última generación, modernos espacios de trabajo colaborativos y una infraestructura tecnológica avanzada.
La decisión estratégica fue impulsada por el vibrante ecosistema tecnológico de Atlanta, el acceso a talento de primer nivel y la proximidad a instalaciones de manufactura. La empresa proporcionará programas de apoyo integral y recursos para ayudar con el proceso de reubicación. El presidente de Georgia Tech, Ángel Cabrera, dio la bienvenida a la colaboración, enfatizando el puente entre la academia y la industria.
두라셀은 연구 및 개발(R&D) 본사를 조지아주 애틀랜타로 이전한다고 발표했습니다. 새로운 시설은 2026년 여름에 개장할 예정인 Science Square Labs 건물에 위치하게 됩니다. 이번 이전로 인해 애틀랜타에서 100개 이상의 일자리가 창출될 것으로 예상되며, 최첨단 실험실, 현대적인 협업 작업 공간 및 고급 기술 인프라가 갖춰질 것입니다.
이 전략적 결정은 애틀랜타의 활기찬 기술 생태계, 최고의 인재에 대한 접근성, 그리고 제조 시설과의 근접성에 의해 추진되었습니다. 회사는 이전 과정을 지원하기 위해 포괄적인 지원 프로그램과 자원을 제공할 것입니다. 조지아 공대의 앙헬 카브레라 회장은 협력을 환영하며, 학계와 산업 간의 교량 역할을 강조했습니다.
Duracell a annoncé le transfert de son siège de Recherche et Développement (R&D) à Atlanta, en Géorgie. La nouvelle installation sera située dans le bâtiment Science Square Labs, qui devrait ouvrir au été 2026. Ce déménagement devrait créer plus de 100 emplois à Atlanta et comprendra des laboratoires à la pointe de la technologie, des espaces de travail collaboratifs modernes et une infrastructure technologique avancée.
Cette décision stratégique a été motivée par l'écosystème technologique dynamique d'Atlanta, l'accès à des talents de premier plan et la proximité des installations de fabrication. L'entreprise fournira des programmes de soutien complets et des ressources pour aider au processus de relocalisation. Le président de Georgia Tech, Ángel Cabrera, a salué cette collaboration, soulignant le pont entre le monde académique et l'industrie.
Duracell hat die Verlegung seines Forschungs- und Entwicklungsstandorts (F&E) nach Atlanta, Georgia, angekündigt. Die neue Einrichtung wird im Gebäude Science Square Labs untergebracht, das im Sommer 2026 eröffnet werden soll. Der Umzug wird voraussichtlich über 100 Arbeitsplätze in Atlanta schaffen und wird über moderne Labore, zeitgemäße kollaborative Arbeitsräume und eine fortschrittliche technologische Infrastruktur verfügen.
Die strategische Entscheidung wurde durch das lebendige Technologie-Ökosystem Atlantas, den Zugang zu erstklassigem Talent und die Nähe zu Produktionsstätten motiviert. Das Unternehmen wird umfassende Unterstützungsprogramme und Ressourcen bereitstellen, um den Umzugsprozess zu unterstützen. Der Präsident der Georgia Tech, Ángel Cabrera, begrüßte die Zusammenarbeit und betonte die Brücke zwischen Wissenschaft und Industrie.
- Creation of 100+ new jobs in Atlanta market
- Strategic proximity to manufacturing facilities improving operational efficiency
- Access to enhanced technology infrastructure and state-of-the-art facilities
- Partnership opportunities with Georgia Tech for innovation and talent acquisition
- Significant relocation costs and temporary operational disruption
- Potential loss of existing talent unwilling to relocate
Insights
This strategic relocation of Duracell's R&D headquarters represents a multifaceted opportunity for Berkshire Hathaway's battery subsidiary. The move to Atlanta's Science Square Labs positions Duracell at the intersection of three important advantages: proximity to advanced manufacturing facilities, access to top-tier technical talent from Georgia Tech, and potential cost efficiencies compared to its current Connecticut location.
The investment in a state-of-the-art facility signals Duracell's commitment to maintaining its competitive edge in an increasingly challenging battery market. With competitors like Energizer and Panasonic advancing their technology portfolios, this move could accelerate Duracell's innovation pipeline through:
- Enhanced collaboration with Georgia Tech's research ecosystem
- Reduced prototype-to-production timelines due to closer proximity to manufacturing
- Access to Atlanta's growing pool of engineering and technical talent
- Cost advantages from Georgia's business-friendly tax structure and lower operating costs
The relocation's timing (Summer 2026) allows for a measured transition that minimizes operational disruption. The 100+ new jobs, while modest in scale, represent a strategic investment in high-value R&D positions that could yield significant returns through accelerated product development and improved operational efficiency.
From a real estate perspective, partnering with Trammell Crow Company, a subsidiary of CBRE Group, suggests careful consideration of facility specifications and future scalability. The Science Square Labs location provides built-in infrastructure advantages and potential collaboration opportunities with other tech-focused tenants.
This move aligns with broader industry trends of major corporations relocating R&D operations to emerging tech hubs, potentially offering Duracell first-mover advantages in the Southeast's growing battery and energy storage ecosystem. The strategic value extends beyond immediate cost savings to long-term innovation capacity and market competitiveness.
The New Location will Provide the Battery Maker with State-Of-The-Art Facilities, Modern Workspaces and Advanced Technology Infrastructure in the Tech Hub of the South
“This move is a significant milestone for Duracell as we continue to drive innovation in battery technology for many years to come and we’re excited about the opportunities that our
The new R&D facility at Science Square Labs will be designed to support Duracell’s continued growth and innovation. The modern space, developed by Trammell Crow Company, a global real estate developer, will serve as Duracell’s innovation hub and will feature state-of-the-art laboratories, modern collaborative workspaces, and advanced technology infrastructure to support groundbreaking research and development activities. The move is expected to bring more than 100 jobs to the Atlanta job market.
“We are thrilled to see Duracell join the Science Square community,” said Ángel Cabrera, President of Georgia Tech. “This collaboration is a testament to our ongoing efforts to bridge academia and industry, fostering an environment where innovative ideas can thrive and lead to groundbreaking advancements.”
“Georgia is at the forefront of innovation and Duracell’s decision to locate their R&D headquarters in
Throughout the transition period Duracell will provide comprehensive support programs combined with generous resources from the state to assist with the relocation process and will maintain its focus on high employee morale and engagement.
"Our decision to move Duracell's R&D headquarters to
Duracell was represented by Chad Koenig and Katelyn Fabian with Partners Real Estate in securing their new location and, for legal services, by Bradley Arant Boult Cummings LLP.
About Duracell:
Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219968459/en/
For more information, please contact:
Duracell Media Relations
Email: duracellmedia@citizenrelations.com
Source: Duracell
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