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Duracell Power Boosts the Formula 1 Heineken Silver Las Vegas Grand Prix as Official Battery Partner

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Duracell has been announced as the official battery partner of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. The partnership includes sponsorship of one of the Las Vegas Strip Circuit™ DRS Zones, where Duracell's iconic copper & black colors will be prominently displayed. This collaboration merges high-speed innovation with top-tier performance, highlighting Duracell's Power Boost™ Ingredients.

The partnership will feature gantry LED animated boards, trackside signage, and unique rooftop branding around the circuit. Additionally, Williams Racing, Duracell's partner since 2022, will turn the DRS flaps on both drivers' FW46 rear wings into a Duracell battery and change the color of the DRS button on the steering wheels to Duracell copper.

Duracell è stata annunciata come partner ufficiale delle batterie del FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. La partnership include la sponsorizzazione di una delle zone DRS del circuito di Las Vegas Strip™, dove i colori iconici rame e nero di Duracell saranno esposti in modo prominente. Questa collaborazione fonde innovazione ad alta velocità con prestazioni di alto livello, evidenziando gli Ingredienti Power Boost™ di Duracell.

La partnership prevederà schede LED animate a portale, segnaletica a lato pista e branding unico sui tetti attorno al circuito. Inoltre, Williams Racing, partner di Duracell dal 2022, trasformerà le alette DRS dei retrotreni FW46 di entrambi i piloti in una batteria Duracell e cambierà il colore del pulsante DRS sui volanti in rame Duracell.

Duracell ha sido anunciada como el socio oficial de baterías del FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. La asociación incluye el patrocinio de una de las zonas DRS del circuito de Las Vegas Strip™, donde los icónicos colores cobre y negro de Duracell estarán exhibidos de manera prominente. Esta colaboración fusiona innovación de alta velocidad con un rendimiento de primer nivel, destacando los Ingredientes Power Boost™ de Duracell.

La asociación contará con paneles LED animados de gantry, señalización en la pista y una distintiva marca en los techos alrededor del circuito. Además, Williams Racing, socio de Duracell desde 2022, transformará los alerones DRS de los FW46 de ambos pilotos en una batería Duracell y cambiará el color del botón DRS en los volantes a cobre Duracell.

듀라셀FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024의 공식 배터리 파트너로 발표되었습니다. 이 파트너십은 라스베가스 스트립™ DRS 구역 중 하나를 후원하는 것이 포함되며, 듀라셀의 상징적인 구리 및 검은색 색상이 두드러지게 전시될 예정입니다. 이 협력은 고속 혁신과 최고 수준의 성능을 결합하여 듀라셀의 파워 부스트™ 성분을 강조합니다.

이 파트너십은 간판 LED 애니메이션 보드, 트랙 사이드 표지판, 독특한 옥상 브랜딩을 포함하여 서킷 주변에 배치될 것입니다. 또한, 윌리엄스 레이싱은 2022년부터 듀라셀의 파트너로서 두 드라이버의 FW46 뒷날개에 DRS 플랩을 듀라셀 배터리로 변형하고 스티어링 휠의 DRS 버튼 색상을 듀라셀 구리로 변경할 것입니다.

Duracell a été annoncée comme le partenaire officiel des batteries du FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. Le partenariat comprend le sponsoring de l'une des zones DRS du circuit de Las Vegas Strip™, où les couleurs emblématiques cuivre et noir de Duracell seront affichées de manière proéminente. Cette collaboration allie innovation à grande vitesse et performance de premier ordre, mettant en avant les Ingrédients Power Boost™ de Duracell.

Le partenariat comprendra des panneaux LED animés en portique, de la signalisation en bord de piste et un branding unique sur les toits autour du circuit. De plus, Williams Racing, partenaire de Duracell depuis 2022, transformera les volets DRS des ailerons arrière FW46 des deux pilotes en une batterie Duracell et changera la couleur du bouton DRS sur les volants en cuivre Duracell.

Duracell wurde als offizieller Batteriepartner des FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 bekannt gegeben. Die Partnerschaft umfasst das Sponsoring einer der DRS-Zonen des Las Vegas Strip™-Kurses, wo Duracells ikonische Kupfer- und Schwarzfarben prominent präsentiert werden. Diese Zusammenarbeit verbindet Hochgeschwindigkeitsinnovation mit Spitzenleistungen und hebt Duracells Power Boost™-Inhaltsstoffe hervor.

Die Partnerschaft wird Gantry-LED-animierte Tafeln, Streckenbeschilderungen und einzigartiges Branding auf den Dächern rund um die Strecke umfassen. Darüber hinaus wird Williams Racing, Duracells Partner seit 2022, die DRS-Flügel an den Heckflügeln der beiden Fahrer in eine Duracell-Batterie verwandeln und die Farbe des DRS-Buttons an den Lenkrädern in Duracell-Kupfer ändern.

Positive
  • Duracell becomes the official battery partner of a major Formula 1 event, potentially increasing brand visibility
  • Sponsorship of a DRS Zone on the Las Vegas Strip Circuit, providing prominent display of Duracell branding
  • Collaboration with Williams Racing for on-car branding and activation, extending the partnership's reach
Negative
  • None.

With Sponsorship of the DRS Zone, Duracell Highlights the Importance of Being Built Different

CHICAGO--(BUSINESS WIRE)-- Las Vegas Grand Prix, Inc. today announced Duracell, one of the world’s leading battery manufacturers, as the official battery partner of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. In a partnership that merges high-speed innovation with top-tier performance, Duracell will sponsor one of the Las Vegas Strip Circuit™ DRS Zones - the pivotal section of the racetrack where drivers can turn on their drag reduction system (DRS) to gain a critical edge.

(Graphic: Business Wire)

(Graphic: Business Wire)

Just as drivers rely on the DRS to seize opportunities in a race, Duracell, the only battery brand with Power Boost™ Ingredients, is built different to provide power you can rely on when it matters most. Duracell’s iconic copper & black colors will be prominently displayed throughout the DRS zone, providing drivers with a striking visual cue to reach their fullest potential. When it comes to power and performance, Duracell is always in the fast lane!

“Like Duracell, the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is built different,” said Ramon Velutini, Chief Marketing Officer at Duracell. “As speed, innovation and the electrifying spirit of Las Vegas come alive during this race, we’re pushing the limits to create a moment that underscores our commitment to excellence. Just as drivers rely on the DRS zone to make strategic moves, Duracell’s batteries with Power Boost Ingredients deliver the extra power needed in key moments.”

To bring the collaboration to life, gantry LED animated boards, trackside signage, and unique rooftop branding on the DRS Zone will be displayed around the Las Vegas Strip Circuit.

"Partnering with Duracell showcases the ultimate intersection of innovation and power,” said Brendan Dolby, Vice President of Commercial Partnerships for Las Vegas Grand Prix, Inc. “This first-of-its-kind collaboration reflects our dedication to delivering cutting-edge, high-performance experiences throughout our circuit.”

Since 2022, Duracell has been a proud partner of Williams Racing, collaborating across a variety of high-profile marketing initiatives, including major TV commercials in North America, Europe and LATAM, mass market retail campaigns, Esports and on-the-ground activations at several Grands Prix. Duracell branding has also featured prominently on the Williams Racing FW46 car, team kit and race suits of Williams Racing Drivers Alex Albon and Franco Colapinto. The Las Vegas Grand Prix is no different, and in support of this initiative, Williams Racing will turn the DRS flaps on both Alex’s and Franco’s FW46 rear wings into a Duracell battery as well as changing the color of the DRS button on the steering wheels to the iconic Duracell copper.

James Bower, Commercial Director, Williams Racing said: “Duracell is helping to power Williams Racing’s transformation in pursuit of future championship success and the partnership exemplifies our commitment to innovative and effective activations. We’re proud to support Duracell in its collaboration with the Las Vegas Grand Prix with a take-over of the DRS flap, giving the team a PowerBoost every time the drivers press the iconic copper button.”

By forging this partnership with Las Vegas Grand Prix, Inc, Duracell solidifies its place in the world of F1® racing and builds on its legacy of excellence and commitment to powering life’s most important, high-stakes moments.

About Duracell

Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

Established in 2023, the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is co-promoted by Formula 1® and Liberty Media Corporation, in collaboration with Clark County. The 50-lap race takes place on a 3.8-mile circuit in the heart of the Las Vegas Strip and sees drivers reach jaw-dropping speeds of over 215 mph (346 kph) as they drive around some of the world’s most iconic landmarks, hotels, and casinos. Through the Las Vegas Grand Prix Foundation, Las Vegas Grand Prix, Inc. has donated nearly $1 million to local organizations and programs across the state and is committed to providing resources that directly address some of the most pressing challenges facing local families and communities. The 2024 race will take place on November 21-23, 2024. For more information, visit www.f1lasvegasgp.com.

About Williams Racing

For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

duracellmedia@citizenrelations.com

Source: Duracell

FAQ

What is Duracell's role in the 2024 Formula 1 Las Vegas Grand Prix?

Duracell is the official battery partner of the 2024 FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX and will sponsor one of the Las Vegas Strip Circuit™ DRS Zones.

How will Duracell's branding be displayed during the Las Vegas Grand Prix?

Duracell's branding will be displayed through gantry LED animated boards, trackside signage, unique rooftop branding in the DRS Zone, and on Williams Racing's FW46 car, including the DRS flaps and steering wheel button.

What is the significance of Duracell sponsoring a DRS Zone in the Las Vegas Grand Prix?

The DRS Zone sponsorship highlights Duracell's Power Boost™ Ingredients, drawing a parallel between the critical edge drivers gain in the DRS Zone and the reliable power Duracell provides when it matters most.

How long has Duracell been partnering with Williams Racing in Formula 1?

Duracell has been a proud partner of Williams Racing since 2022, collaborating on various marketing initiatives and featuring prominently on the team's car and equipment.

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