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American Dairy Queen Brings Health and Hope to Youth Across the Country With Actress Vanessa Lachey for Miracle Treat Day
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary
Miracle Treat Day returns on July 28, allowing customers to support Children's Miracle Network Hospitals. For every Blizzard Treat purchased at participating DQ locations, $1 or more will be donated to local children's hospitals. The DQ brand has raised over $166 million for this cause since 1984. Actress Vanessa Lachey promotes the event, emphasizing the importance of supporting children's health. DQ encourages fans to spread awareness using the hashtag #MiracleTreatDay from July 21 to July 28.
Positive
Community engagement through fundraising for Children's Miracle Network Hospitals.
Participation of celebrities like Vanessa Lachey enhances promotional efforts.
Longstanding impact with over $166 million raised since 1984.
Negative
None.
On July 28, DQ fans can make their stop at their local DQ restaurant more meaningful for the community with the return of Miracle Treat Day.
MINNEAPOLIS--(BUSINESS WIRE)--
American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced the return of Miracle Treat Day®. This one-day initiative is giving kids a world of opportunity by raising critical funds for Children’s Miracle Network Hospitals®. Actress Vanessa Lachey is also supporting the cause to help fans make their stop at their local DQ restaurant more meaningful by giving back.
Actress Vanessa Lachey was spotted enjoying DQ® BLIZZARD® Treats with 2022 Children’s Miracle Network National Champion Haumea Friel at the Kapi’olani Medical Center for Women & Children in Honolulu, Hawaii, in celebration of the upcoming DQ Miracle Treat Day on July 28. On Miracle Treat Day, when fans purchase their favorite BLIZZARD® Treat at participating DQ locations, $1 or more will be donated to Children’s Miracle Network Hospitals® to benefit local children’s hospitals. (Photo: Michael Simon)
On July 28, when fans purchase their favorite Blizzard® Treat at participating DQ locations, $1 or more will be donated to Children’s Miracle Network Hospitals to benefit local children’s hospitals – a longtime charitable DQsponsorship. Since 1984, the DQbrand has raised more than $166 million for Children’s Miracle Network Hospitals through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives.
Lachey wants to bring health and hope to local kids through this initiative. “As a mother of three children, I feel personally connected to Miracle Treat Day because I want each child to get the support that they deserve,” said Lachey. “By simply buying and enjoying a delicious Blizzard Treat on Miracle Treat Day, we can raise funds to support children in our communities.”
Fans can download the DQ App to learn more and get reminders, so they don’t miss out on this fan-favorite event.
#MiracleTreatDay On Social
To help spread awareness of the campaign, the DQ brand is encouraging fans to share their own posts on social media beginning on July 21 through July 28 (Miracle Treat Day) using the hashtag #MiracleTreatDay. Additionally, consumers can share Miracle Treat Day (#MiracleTreatDay) social posts found on the DQ Instagram, Facebook, Twitter and TikTok channels.
International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals that support the health of 10 million kids each year across the U.S. and Canada. Donations go to local hospitals to fund critical life-saving treatments and healthcare services, along with innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays and financial assistance for families who could not otherwise afford these health services. When we improve the health of all children and allow them the opportunity to reach their full potential, we also improve our communities for years to come. Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local children’s hospital, visit cmnhospitals.org.
About Vanessa Lachey
Vanessa Lachey is an engaging television personality, host and actress, who first gained notoriety when she was named Miss Teen USA in 1998 where she won the title of Miss Congeniality. Since then, she has parlayed her talents and likeability into a successful and thriving acting and hosting career.
Lachey currently stars in CBS drama series NCIS: Hawai’i as the first femalelead in the long-running franchise and a history-making role in the spinoff. The series follows Lachey’s character Jane Tennant, Special Agent in Charge of NCIS Pearl Harbor and returns for Season 2, September 19th .
In November 2021, Lachey released her first book, Life from Scratch (HarperOne) a hybrid of family recipes, date night ideas, and lessons learned throughout the years. The book’s concept is 10 years in the making and is organized into seasons.
Additionally, Lachey appeared in the Fox comedy Call Me Kat and has appeared in successful series including 30 Rock, Psych, Hawaii Five-0 and How I Met Your Mother, (both on the CBS Network), as well as Seth MacFarlane’s comedy Dads and DJ Nash’s Truth Be Told, as well as the holiday movie People Presents: Once Upon a Mainstreet.
Lachey currently hosts two of Netflix’s critically acclaimed dating shows, Emmy-nominated international dating show, Love Is Blind, and The Ultimatum alongside husband Nick Lachey. Her additional hosting credits include MTV’s Total Request Live and the Emmy-nominated Series Top Chef Jr. In 2017, Lachey was a celebrity contestant on ABC’s Dancing with the Stars.
Vanessa and Nick have three children together and reside in Hawai’i. Follow her on IG @VanessaLachey
For additional information on DQ, please visit DQ.com.
What is Miracle Treat Day and when is it celebrated?
Miracle Treat Day is an annual event where $1 or more from each Blizzard Treat purchase at participating DQ locations is donated to Children's Miracle Network Hospitals. It will be celebrated on July 28.
How much money has DQ raised for Children's Miracle Network Hospitals?
Since 1984, DQ has raised more than $166 million for Children's Miracle Network Hospitals.
Who is promoting Miracle Treat Day in 2022?
Actress Vanessa Lachey is supporting Miracle Treat Day to raise awareness and funds for children's health.
What can fans do to support Miracle Treat Day?
Fans can purchase Blizzard Treats at participating DQ locations on July 28 and share their experiences on social media using the hashtag #MiracleTreatDay.
