Barfresh Announces Major Northeast School District Wins as It Continues National Educational Expansion
Barfresh Food Group (Nasdaq: BRFH) announced significant expansion in the Northeast U.S. K-12 education channel, adding over 700 schools serving approximately half a million students. The expansion includes Pennsylvania's largest school district with 200,000+ students across 300+ schools.
The company is implementing its Twist & Go™ smoothies in breakfast programs, while some districts are testing the new Pop & Go™ 100% Juice Freeze Pops for lunch menus. Notably, lunch menu placement typically generates 3-5 times higher volume compared to breakfast placements.
In testing at Pennsylvania's largest school district, all three Pop & Go™ flavors ranked first, second, and third among all new lunch menu items tested, achieving the highest overall scores. The rollouts will continue across the 700+ schools in the coming months and into the 2026 school year.
Barfresh Food Group (Nasdaq: BRFH) ha annunciato una notevole espansione nel canale dell'istruzione K-12 nel Nordest degli Stati Uniti, includendo oltre 700 scuole che servono circa mezzo milione di studenti. L'espansione comprende il distretto scolastico più grande della Pennsylvania, con oltre 200.000 studenti distribuiti in più di 300 scuole.
L'azienda sta implementando i suoi frullati Twist & Go™ nei programmi per la colazione, mentre alcuni distretti stanno testando i nuovi Pop & Go™ 100% Juice Freeze Pops per i menu del pranzo. È interessante notare che il posizionamento nel menu del pranzo genera tipicamente volumi da 3 a 5 volte superiori rispetto a quelli della colazione.
Nei test condotti nel distretto scolastico più grande della Pennsylvania, tutti e tre i gusti di Pop & Go™ si sono classificati rispettivamente al primo, secondo e terzo posto tra tutti i nuovi articoli del menu del pranzo testati, ottenendo il punteggio più alto in assoluto. I lanci continueranno nelle oltre 700 scuole nei prossimi mesi e nell'anno scolastico 2026.
Barfresh Food Group (Nasdaq: BRFH) anunció una expansión significativa en el canal de educación K-12 del noreste de EE. UU., sumando más de 700 escuelas que atienden a aproximadamente medio millón de estudiantes. La expansión incluye el distrito escolar más grande de Pennsylvania, con más de 200,000 estudiantes en más de 300 escuelas.
La empresa está implementando sus batidos Twist & Go™ en los programas de desayuno, mientras que algunos distritos están probando los nuevos Pop & Go™ 100% Juice Freeze Pops para los menús del almuerzo. Es notable que el posicionamiento en el menú del almuerzo genera típicamente entre 3 y 5 veces más volumen en comparación con los de desayuno.
En las pruebas realizadas en el distrito escolar más grande de Pennsylvania, los tres sabores de Pop & Go™ ocuparon el primer, segundo y tercer lugar entre todos los nuevos elementos del menú del almuerzo probados, logrando las puntuaciones más altas en general. Los lanzamientos continuarán en las más de 700 escuelas en los próximos meses y durante el año escolar 2026.
Barfresh Food Group (Nasdaq: BRFH)는 미국 북동부 K-12 교육 채널에서 700개 이상의 학교로의 큰 확장을 발표했으며, 이는 약 50만 명의 학생들에게 서비스를 제공합니다. 이 확장은 30개 이상의 학교에 20만 명 이상의 학생을 둔 펜실베이니아의 가장 큰 학군을 포함합니다.
회사는 아침 프로그램에 Twist & Go™ 스무디를 도입하고 있으며, 일부 학군은 점심 메뉴를 위해 새로운 Pop & Go™ 100% Juice Freeze Pops를 시험 중입니다. 점심 메뉴에 들어가는 품목은 일반적으로 아침 품목에 비해 3-5배 높은 볼륨을 생성하는 것이 특징입니다.
펜실베이니아의 가장 큰 학군에서 진행된 테스트에서, 모든 세 가지 Pop & Go™ 맛이 점심 메뉴 테스트에서 각각 1, 2, 3위를 기록하며 가장 높은 종합 점수를 받았습니다. 향후 몇 달 동안 700개 이상의 학교에서 단계적으로 도입할 예정이며, 2026학년도까지 진행됩니다.
Barfresh Food Group (Nasdaq: BRFH) a annoncé une expansion significative dans le secteur de l'éducation K-12 dans le nord-est des États-Unis, ajoutant plus de 700 écoles servant environ un demi-million d'élèves. L'expansion comprend le plus grand district scolaire de Pennsylvanie, avec plus de 200 000 élèves répartis sur plus de 300 écoles.
La société met en œuvre ses smoothies Twist & Go™ dans les programmes de petit-déjeuner, tandis que certains districts testent les nouveaux Pop & Go™ 100% Juice Freeze Pops pour les menus de déjeuner. Il est à noter que le placement au menu du déjeuner génère généralement un volume 3 à 5 fois plus élevé par rapport aux placements au petit-déjeuner.
Lors des tests effectués dans le plus grand district scolaire de Pennsylvanie, les trois saveurs de Pop & Go™ se sont classées première, deuxième et troisième parmi tous les nouveaux articles du menu de déjeuner testés, atteignant les scores globaux les plus élevés. Les déploiements continueront dans les plus de 700 écoles au cours des prochains mois et à l'année scolaire 2026.
Barfresh Food Group (Nasdaq: BRFH) kündigte eine bedeutende Expansion im K-12-Bildungsbereich im Nordosten der USA an und fügte über 700 Schulen hinzu, die etwa eine halbe Million Schüler bedienen. Die Expansion umfasst den größten Schulbezirk Pennsylvanias mit über 200.000 Schülern an mehr als 300 Schulen.
Das Unternehmen führt seine Twist & Go™ Smoothies in Frühstücksprogrammen ein, während einige Schulbezirke die neuen Pop & Go™ 100% Juice Freeze Pops für Mittagsmenüs testen. Besonders auffällig ist, dass die Platzierung im Mittagsmenü typischerweise ein 3- bis 5-mal höheres Volumen im Vergleich zu Frühstücksplatzierungen generiert.
In Tests im größten Schulbezirk Pennsylvanias belegten alle drei Geschmacksrichtungen von Pop & Go™ die ersten drei Plätze unter allen neuen Mittagsmenüelementen, die getestet wurden, und erreichten die insgesamt höchsten Punktzahlen. Die Einführung wird in den kommenden Monaten und bis zum Schuljahr 2026 in über 700 Schulen fortgesetzt.
- Secured contracts with 700+ new schools serving approximately 500,000 students
- Penetration into Pennsylvania's largest school district (300+ schools, 200,000 students)
- Pop & Go™ products ranked top 3 positions in new product testing
- Potential 3-5x volume increase through lunch menu expansion versus breakfast-only placement
- None.
Insights
The expansion announcement represents a pivotal growth milestone for Barfresh Food Group, with several key strategic implications for investors to consider. The secured contracts with Northeast school districts, particularly the Pennsylvania win, demonstrate strong market validation and execution capability.
Let's quantify the potential impact: With access to approximately 500,000 students across 700+ schools, this expansion could substantially increase Barfresh's addressable market. The lunch menu placement opportunity, being 3-5x larger than breakfast, presents a significant revenue multiplier effect. Using conservative estimates and industry standards for school food service programs, this expansion could translate to meaningful revenue growth in the education channel.
Three critical success factors emerge from this announcement:
- Product Innovation Success: The Pop & Go™ product achieving top rankings in testing indicates strong product-market fit and potential for rapid adoption
- Market Penetration Strategy: Securing Pennsylvania's largest school district (300+ schools) provides a powerful reference customer for additional expansion
- Revenue Diversification: The dual-product strategy (Twist & Go™ and Pop & Go™) across different meal periods reduces dependency on single product lines
The implementation timeline, spanning into the 2026 school year, suggests a methodical rollout that could provide steady revenue growth over multiple quarters. The education market's contracted nature typically results in stable, recurring revenue streams once established. However, investors should monitor execution risks, including:
- Supply chain capacity to service the expanded footprint
- Compliance with varying state and district nutritional guidelines
- Operational efficiency in managing the larger distribution network
This expansion positions Barfresh to potentially capture a larger share of the $18+ billion school nutrition market, with the Northeast region success potentially serving as a blueprint for national expansion. The company's focus on healthier beverage options aligns with ongoing trends in school nutrition programs and increasing emphasis on better-for-you options in educational settings.
Northeast Region Growth Adds Over 700 Schools as Barfresh’s K-12 Market Presence Strengthens
New Pop & Go™
LOS ANGELES, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced an expansion of its K-12 education channel across the Northeast United States. The expansion encompasses multiple new school districts, representing more than 700 schools and serving approximately half a million students throughout the region. Several of these major districts have already begun rolling out Barfresh’s Twist & Go™ smoothies into their breakfast programs and some of these school districts are planning to implement the products in upcoming menu cycles. Some of these School districts have also begun testing Barfresh’s new Pop & Go™
Notably, among these new wins is Pennsylvania’s largest school district, serving approximately 200,000 students across 300+ schools, which recently commenced rolling out Barfresh’s Twist & Go™ smoothies on their breakfast menu. In addition to the Twist & Go™ rollout, this same school district recently completed administrator and student testing of Barfresh’s newest Pop & Go™
Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “This northeast expansion represents a significant step in our national growth strategy. The education channel continues to be a key driver for Barfresh, and these new wins demonstrate the strong market demand for our better-for-you product offerings. The initial implementations have been highly successful, and we're excited to complete the remaining rollouts across these 700+ schools in the coming months and beginning in the new 2026 school year. The overwhelming positive response to our new Pop & Go™
About Barfresh Food Group
Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com.
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking, including statements about the Company’s commercial progress, success of its strategic relationship(s), and projections of future financial performance. These forward-looking statements are identified by the use of words such as “grow”, “expand”, “anticipate”, “intend”, “estimate”, “believe”, “expect”, “plan”, “should”, “hypothetical”, “potential”, “forecast” and “project”, “continue,” “could,” “may,” “predict,” and “will” and variations of such words and similar expressions are intended to identify such forward-looking statements. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. The contents of this release should be considered in conjunction with the Company’s recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, including any warnings, risk factors and cautionary statements contained therein. Furthermore, the Company expressly disclaims any current intention to update publicly any forward-looking statements after the distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.
Investor Relations
John Mills
ICR
646-277-1254
John.Mills@icrinc.com
Deirdre Thomson
ICR
646-277-1283
Deirdre.Thomson@icrinc.com
FAQ
How many new schools did BRFH add in their Northeast expansion?
What was the testing result for BRFH's Pop & Go™ products in Pennsylvania schools?
What is the volume difference between lunch and breakfast menu placement for BRFH products?
When will BRFH complete the rollout of products in the new Northeast schools?
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