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About Brera Holdings PLC
Brera Holdings PLC (Nasdaq: BREA) is an international holding company headquartered in Ireland, with a strategic focus on expanding its global portfolio of sports clubs, particularly in football (soccer). Employing a unique multi-club ownership (MCO) model, Brera is reshaping the sports industry by acquiring and managing undervalued professional and semi-professional clubs across Europe, Africa, and other emerging markets. This approach enables the company to optimize operational efficiencies, foster talent development, and create long-term value for its stakeholders.
Business Model and Revenue Streams
Brera Holdings generates revenue through a diverse range of channels, including:
- Tournament Prizes: Leveraging the performance of its portfolio clubs to secure competitive winnings.
- Sponsorships: Attracting local and global sponsors by enhancing the visibility and marketability of its clubs.
- Consulting Services: Offering professional football and sports-related advisory services.
- Capital Appreciation: Driving the financial growth of its acquired clubs through strategic investments and operational improvements.
By focusing on financially efficient operations, Brera Holdings ensures sustainable growth while maintaining competitive success across its portfolio.
Global Portfolio and Social Impact
Brera's portfolio includes men's and women's football clubs in Italy, North Macedonia, Mozambique, and beyond. Notable acquisitions include:
- SS Juve Stabia: A historic Serie B club in Italy, known as “The Second Team of Naples.” Brera’s investment in Juve Stabia emphasizes community integration and financial efficiency, making it the most cost-effective club in Serie B in terms of wage bill per point.
- UYBA Volley: One of Italy’s premier women’s volleyball teams, showcasing Brera’s commitment to gender inclusivity in sports.
- Brera Strumica and Brera Tiverija: Clubs in North Macedonia focused on player development and international talent pathways.
- Black Bulls Partnership: A collaboration in Mozambique aimed at nurturing elite African football talent and expanding opportunities in European markets.
Brera’s mission extends beyond financial returns, prioritizing social impact by fostering community engagement, modernizing club infrastructure, and supporting grassroots initiatives.
Competitive Landscape and Differentiation
The global sports industry is experiencing a paradigm shift, with multi-club ownership models gaining prominence. Brera competes with entities like City Football Group by focusing on undervalued clubs in emerging markets. Its emphasis on social impact football, combined with a disciplined approach to financial efficiency, sets it apart as a pioneer in community-focused sports management.
Strategic Vision
Brera Holdings aims to expand its footprint by integrating innovation, strategic investments, and a focus on sustainability. By aligning its portfolio clubs under a unified vision, the company seeks to enhance player development, operational synergies, and global brand recognition.
Conclusion
Brera Holdings PLC represents a transformative force in the sports industry, combining financial acumen with a commitment to social impact. Its innovative MCO model and strategic focus on emerging markets position it as a key player in the evolving landscape of global sports management.
Brera Holdings PLC (Nasdaq: BREA) has been approved to dual list its shares on Upstream, a MERJ Exchange market and global securities trading app. Trading will begin on October 1st at 10:00am ET under the ticker 'BREA'. This dual listing aims to provide Brera access to a global investor base outside the U.S., allowing trading using various payment methods and enhancing liquidity.
As the only publicly traded multi-club ownership company focused on football (soccer), Brera will offer non-U.S. shareholders, investors, fans, and followers access to its securities in countries where its teams compete, such as Macedonia, Mozambique, and Mongolia. The company believes this move will help democratize access to professional sports club ownership and create value through its multi-club ownership group strategy.
Brera Holdings PLC (Nasdaq: BREA) celebrates recent victories for its portfolio clubs Brera Ilch FC in Mongolia and Brera Strumica FC in North Macedonia. Brera Ilch secured a 1-0 win against SP Falcons on September 15th under new Head Coach Toshiaki Imai. On the same date, Brera Strumica achieved a 3-2 victory over KF Besa 1976 led by new Head Coach Gorazd Mihajlov.
Brera Strumica's win was particularly notable, scoring three goals in 11 minutes during the second half. Key players Djordje Ivkovic and captain Martin Gjorgievski were instrumental in the victory. The Strumica U-19s also drew 2-2 against Sarajevo in the UEFA Youth League on September 18th.
Upcoming matches include Brera Strumica facing undefeated Rabotnicki on September 18th and a Cup fixture against Vardar from Negotino. Brera Ilch will face FC Ulaanbaatar on September 21st.
Brera Holdings PLC (Nasdaq: BREA) has appointed Toshiaki Imai as the new head coach for its Mongolian National Premier League football team, Brera Ilch FC. Imai, who holds an AFC Pro Coaching License, brings extensive experience from his previous roles as head coach for the Chinese Taipei (Taiwan) and Mongolian national teams, as well as various clubs in Taiwan, the Philippines, and Sudan.
Since joining Brera Ilch, Imai has been actively preparing the team for upcoming matches, conducting meetings with management and overseeing daily training sessions. His proactive approach and tactical insights have already made a significant impact on the players, energizing them and instilling a renewed sense of focus and determination.
Brera Holdings PLC (Nasdaq: BREA) has announced the appointment of Gorazd Mihajlov as the new Head Coach of FC AP Brera Strumica AD, effective September 9, 2024. Brera Strumica, a North Macedonian football club 90%-owned by Brera Holdings, competes in the Macedonian First League and has previously qualified for UEFA Europa League and Conference League.
Mihajlov brings extensive experience from coaching in Macedonia, Bosnia and Herzegovina, Saudi Arabia, and the UAE. His notable achievements include:
- Two-time First Division Champion
- Cup of Macedonia Winner (2013)
- Coach of the Year (2013, 2022)
- UEFA Conference League appearances
This appointment aims to strengthen Brera Strumica's position in the Macedonian First League and potentially in European competitions.
AP Brera Strumica, a North Macedonian U-19s football club 90%-owned by Brera Holdings PLC (Nasdaq: BREA), is set to make its debut in the prestigious UEFA Youth League. The team qualified after winning their domestic league with 17 victories out of 22 matches and scoring 99 goals. They will compete in the 'Domestic Champions Path,' which includes champions from 52 UEFA-affiliated leagues.
In the first round, scheduled for September 17th (home) and October 2nd (away), Brera Strumica will face FK Sarajevo from Bosnia and Herzegovina. If successful, they will meet Maccabi Petah Tikva from Israel in the second round. The tournament consists of three knockout rounds, with the winners advancing to the second phase in February 2025.
Brera Holdings PLC's subsidiary, UYBA Busto Arsizio volleyball club, is celebrating the success of its former player Jordyn Poulter, who recently won an Olympic silver medal with Team USA in Paris. Poulter's image is now displayed on a billboard in Times Square, New York, marking a significant moment for women's professional volleyball in the US.
Poulter played for UYBA from 2020 to 2022, helping the team reach the semifinals in the European Champions League in 2022. The Italian volleyball league, where Poulter started her professional career in 2018, is considered one of the best in the world. UYBA had a strong presence at the Olympics, with five former players and two coaches participating in the USA vs. Italy gold medal final.
UYBA Busto Arsizio, a majority-owned subsidiary of Brera Holdings PLC (BREA), celebrates the success of its former players and coaches in the 2024 Olympics volleyball final. Italy won gold, defeating the USA 3-0 (25-18, 25-20, 25-17). Notable participants included Ilaria Spirito, Alessia Orro, Loveth Omorury for Italy, and Jordyn Poulter, Helen Washington for the USA. Coaches Julio Velasco and Juan Cicchello, currently with UYBA, led the Italian team.
The press release highlights UYBA's role in developing talent and its continued support for volleyball worldwide. Dicey Perrine, US Head of Operations, expressed pride in the team's contribution to the sport's global stage. UYBA Busto Arsizio's upcoming season tickets are now available for purchase.
Brera Holdings PLC (Nasdaq: BREA) has established a joint-stock company for women's football in North Macedonia, marking a significant milestone in the country's sports landscape. The newly formed Joint Stock Company Women's Football Club Tiverija Brera AD Strumica (Brera Tiverija) is now a wholly-owned subsidiary of Brera Strumica FC, which is 90% owned by Brera Holdings.
This landmark transaction demonstrates Brera Holdings' commitment to investing in women's sports, gender equity, and social impact globally. As the first foreign investor in women's football in North Macedonia, Brera Holdings aims to professionalize the sport and open doors for future investments. The move from association ownership to a joint-stock company structure is expected to foster professional growth and provide better conditions for player development.
Brera Holdings has announced its Soccerment initiative to integrate cutting-edge sports technology, specifically AI, into its portfolio of sports teams. The captain of Brera Ilch, Matteo Ortolani, has been named an Ambassador for Soccerment, an Italian company focused on football data intelligence. Soccerment’s AI-driven XSEED wearable device, endorsed by Ortolani, captures detailed football performance data, offering insights on sprint speeds, shot power, and more. This initiative underscores Brera’s commitment to leveraging data and analytics for player development and match analysis.
Brera Holdings (Nasdaq: BREA) announces the premiere of 'Soccer Road to Glory featuring Brera F.C.', a 24-episode series on TikTok and YouTube, created in partnership with influencer THADDBOII. The series, airing tonight at 7:00 PM Pacific Time, highlights the journey of underrated vs. overrated players and Brera's social impact on global sports. THADDBOII, known for his innovative content, has 225.9 million likes on TikTok and over 3.5 million followers, along with a significant presence on Instagram and YouTube. This collaboration aims to enhance Brera's visibility and engagement, leveraging THADDBOII's influence ahead of the 2026 World Cup.
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