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BRC Inc. (symbol: BRCC) is a leading non-alcoholic beverage company based in the United States. Specializing in military and firearms-themed coffee products, BRC Inc. is a veteran-controlled company that serves premium coffee, engaging content, and high-quality merchandise to active military, veterans, and first responders.
The company is renowned for its commitment to producing great coffee that consumers love. Its omnichannel distribution network is robust, allowing BRC Inc. to reach its customers through three primary channels:
- Direct to Consumer: The e-commerce platform where consumers can order products online and have them shipped directly to their doorstep.
- Wholesale: This channel includes products sold to intermediaries such as convenience stores, grocery stores, drug stores, and mass merchandise retailers, who then sell these products to consumers.
- Outpost: Revenue generated from its company-operated and franchised retail coffee shop locations, known as Black Rifle Coffee Outposts.
BRC Inc. has achieved significant milestones recently. The company continues to expand its product line and retail footprint, ensuring that fans of its premium coffee can easily access their favorite products. Financially, BRC Inc. has shown steady growth, indicative of strong consumer demand and effective management strategies. The company's partnerships with various retailers further solidify its market presence.
Whether you're an active-duty service member, a veteran, or a first responder, BRC Inc. offers a community and a product that resonates deeply with its audience. The company's dedication to quality and its unique branding have made it a favorite among coffee enthusiasts across the country.
Black Rifle Coffee Company (BRCC) has appointed Martin Manning, a U.S. Navy Veteran, as its new Chief Human Resources Officer (CHRO). Manning's role focuses on talent acquisition in line with the company's mission to hire 10,000 Veterans. This leadership change is part of a broader strategy to scale revenue and develop an omnichannel lifestyle brand. Manning has a strong background in driving growth and building leadership teams, having previously served at Ascend Learning.
BRC Inc. (NYSE: BRCC) reported a 27% increase in Q2 2022 net revenue to $66.4 million, raising its full-year revenue outlook to $320 million+. Adjusted EBITDA for Q2 was $(10.4) million, a notable increase in net loss to $45.1 million due to non-cash fair value adjustments. While direct-to-consumer revenue fell by 7%, wholesale revenue surged by 145%, driven by ready-to-drink (RTD) products. The company also anticipates 2023 revenue of at least $500 million, with low-to-mid single-digit EBITDA margins, despite challenges from inflationary pressures and increased operational costs.
Black Rifle Coffee Company (BRCC) announced its upcoming release of second quarter 2022 financial results scheduled for August 11, 2022, prior to the U.S. stock market opening. Management will host a conference call and live webcast at 8:00 a.m. ET for a detailed discussion on these results. The replay of the call will be available until August 18, 2022. As a veteran-founded company, BRCC aims to support veterans and first responders while delivering a premium coffee experience.
BRC Inc. (NYSE: BRCC) has appointed Roland Smith as Executive Chairman, effective immediately. He succeeds founder Evan Hafer, who remains CEO. This leadership change aims to leverage Smith's extensive experience in consumer-packaged goods to enhance growth and shareholder value. Smith, a U.S. Army veteran, emphasized collaboration with Hafer and co-CEO Tom Davin to capitalize on increasing customer demand and expand sales channels. The company is committed to its mission of supporting veterans and first responders while pursuing omnichannel growth.
Black Rifle Coffee Company (BRCC) has opened a new coffee shop in Spanish Fork, Utah, marking its third store in the state. This location features a coffee and espresso bar, over 15 blends, a grab-and-go menu, and drive-thru service, operating daily from 5am to 8pm MT. CEO Evan Hafer attributes the success of their physical locations to the brand's alignment with customer values. BRCC serves nearly 300,000 coffee club subscribers and boasts a community of over 2 million consumers, emphasizing its commitment to premium coffee and supporting veterans and first responders.
BRC Inc. (NYSE: BRCC), a premium coffee company dedicated to supporting veterans and first responders, will present at the 2022 William Blair Growth Stock Conference on June 8, 2022, at 4:20 PM Eastern Time. The presentation will be accessible via a webcast on the company's investor relations website, with an archived replay available afterward. Founded in 2014 by Green Beret Evan Hafer, BRCC is committed to providing quality coffee and promoting the American way of life.
Black Rifle Coffee Company (BRCC) has appointed Chris Clark as its new Chief Technology Officer. Clark, who has over 25 years of technology experience, previously served as CIO at Levi Strauss & Co. His appointment is part of BRCC's strategy to enhance its omnichannel approach and fuel growth following its recent public listing. The company aims to leverage Clark's expertise to improve operational efficiency and integrate its digital foundation effectively.
BRC Inc. (NYSE: BRCC) reported a 35% net revenue increase in Q1 2022, reaching $65.8 million, driven by significant growth in wholesale and Outpost sales. The company reported a net loss of $(256.8) million, which includes $240.7 million in non-cash expenses. While gross profit rose 18% to $23.2 million, gross margin fell to 35%.
BRCC continues to expand its leadership team, hiring veterans from notable companies to support growth initiatives.
BRC Inc. (BRCC), a mission-driven premium coffee company supporting veterans and first responders, will report its first quarter 2022 financial results on May 12, 2022, before U.S. stock market opens. Management will host a conference call at 8:00 a.m. ET to discuss these results. Investors can access the live webcast via the company’s investor relations page. A replay of the call will be available until May 19, 2022. Founded by veteran Green Beret Evan Hafer in 2014, BRCC emphasizes quality coffee and patriotic values.
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